 Executive Summary

 Company Summary & Business Mission

 Current Marketing Audit (what’s the company currently doing, current target markets and
current marketing mix)
o develop the segmentation, targeting, and positioning strategies, and the marketing mix
(i.e., the 4Ps) strategy as well
o conduct the situation analysis (including company, competitor, and customer analysis)
 Environment Analysis (explore competitors, relevant regulations, economical changes, societal
changes and technological changes)
 SWOT Analysis (strengths, weaknesses, opportunities and threats)
 Marketing Objectives (Objectives should be based on the above sections, and should be
measurable, realistic and have a time frame)
 Marketing Strategies (Target Markets, and the Marketing Mix – The seven tactics. Use external
examples where relevant).
 Implementation Plan (Include a timeline, and budget where relevant)
 Conclusion / Summary

Notes:

- You will need to present your marketing plan ideas to the class to get feedback. Each group
should prepare a 10-minute presentation to be presented in the last day of class. Time will be
given for other groups to give feedback and engage with your marketing plan. This feedback can
then be incorporated into the final written paper before submission.

- The marketing plan report will be turned in as a written document. The marketing plan report
should be 15 (minimum) - 20 pages (maximum) in length (excluding tables, figures, appendixes,
and references). Use Times New Roman of size 12 point, 1.5 lines spacing, left-justified, 1-inch
margins on all sides. APA citation format is recommended.

PPT:

 Brand Overview
o Include some key insights about your brand, and what they do here
o Brand Audit – What are they currently doing?
o What is their point of difference Unique Selling Proposition (USP) ?
 Environment Analysis
o What’s happening in the environment within which we do business
 Think about current political, economic, sociological, technological, legal and
environmental changes occurring which may be relevant for your business.
o This section should be well supported by references and recent statistics
o This is your opportunity to ‘set the foundation’, before you sell your idea
  SWOT Analysis
o Consider key strengths, weaknesses, opportunities and threats of your firm
 Marketing Objectives
o BASED ON everything you’ve said so far, what do you think the brand should try to
achieve.
o State 1 -2 clear brand objectives, such as ‘sell 10% more lotion over the next 6 months’.
 Strategies (Target Market)
o Who are you going to target and why?
 Marketing Tactics
o Think about the 7ts, and give some information around your strategy and tactics that
you are planning
 Implementation
o How will you implement these strategies. Do you have a timeline? Make it realistic.
 Conclusion
o Finish with a bang

Other Notes to Consider:

Your presentation should be engaging and interesting. Remember, the main point of your presentation is
to sell your idea, so sell it.

You can have all team members, or just one presenting. It’s up to you. Remember, if you have more
people presenting, you need to manage your time more carefully.

Usually it works best to spend around 3 -4 minutes on the parts before the marketing objectives, and
then 5 -6 minutes on the parts after. Why? Because the main point of your presentation is to sell your
idea , so it works best to spend time on the actual ideas and strategies.

# We have to present a presentation on Saturday, for our brand. 10% of Marks

# Then post feedback and discussion, this will be turned into a paper, which needs to be turned in on
Moodle, as per date communicated by professor on last day. 20% Marks

OUR BRAND

UberEats (in India).