Práctica de Campo Week 5

Dear Class:
For the this “trabajo de campo” you will record a video and a written report about the
marketing strategies that your selected company applies to develop its value
proposition in the foreign market. Make sure to include the marketing mix analysis
(consider strategies of long-term relationship management). Every member of your
group must be in the video.
You should have the following elements in your video:
o Introduction
o Marketing Analysis and Strategies for each “P”
o Proposed strategies that are not implemented by the company
o Conclusions
Rubric:

Objectives Below Expectations Average Exemplary Performance

Organization No logical sequence of Difficult to follow because Information is presented

information presentation jumps around in a logical sequence

1 POINT 2 POINTS 3 POINTS

Does not meet assignment Fulfills assignment, uses Thorough, strong analysis.
requirements appropriate sources and
Content
reasonable analysis
1 POINT
5 POINTS
3 POINTS

Subject Student doesn’t have grasp Student is somewhat Student demonstrates full
Knowledge of information comfortable with the knowledge
information
1 POINT 5 POINTS
3 POINTS

Demonstrates one or more Easy to understand, Excellent delivery,

of the following: too soft, appropriate pace and modulates voice well,
Voice quality
too loud, too fast, too slow volume. Delivery is mostly projects enthusiasm,
and pace
or “umms” clear interest.

1 POINT 3 POINTS 4 POINTS

Demonstrates one or more No distracting mannerisms. Uses body language

distracting mannerisms, Decent posture. effectively (and naturally)
Mannerisms
which may include bad to maintain audience’s
posture, shifting feet, etc. interest.
2 POINTS
1 POINT 3 POINTS
Regarding the written report, I am expecting the following content:

1. Cover

2. Introduction (3 points)

3. Marketing Analysis and Strategies for each “P” (9 points)

4. Proposed strategies that are not implemented by the company (5 points)

5. Conclusions (3 points)

6. References

Please upload the video in YouTube and share the link along with the written report in
“Gestor de Prácticas de Campo” considering the following name: “Group x + Trabajo de
Campo Semana 5”.