A

Summer Training Report

Of
(To study on penetration & marketing mix of tata docomo)
AT




Submitted in partial fulfillment of the requirements for the award of
degree
Of
Bachelor of Business Administration (BBA)

(SESSION 2014-2015)


Submitted To:- Submitted By:-
(KURUSHETRA UNIVERSITY, KURUSHETRA) NAME:- SUSHANK
CLASS:- BBA(3YEAR)
COLLEGE ROLLNO:- 7414
UNIVERSITY ROLL NO:-
I.B(PG)COLLEGE,PANIPAT
( AFFILIATED TO KURUKSHETRA UNIVERSITY, KURUKSHETRA)


Acknowledgement

Project work is never the work of an individual. It is more a combination of views, ideas
suggestions, contribution and work involving many individuals.

I wish to express my profound gratitude to Mr. Umang kapoor for giving me an opportunity
to be a part of their esteem organization and enhance my knowledge by granting permission
to do my summer training project under their guidance.
I would also like to express my heartfelt thanks to Mr. Sunit Sharma for the cooperation and
intellectual counsel he gave me throughout the work on this project. He remained a
continuous source of information and motivation for me.
I am grateful to Miss. Nisha Gupta my guide, for his invaluable guidance and cooperation
during the course of the project. She provided me with his assistance and support whenever
needed that has been instrumental in completion of this project.
Last but not the least; I owe my overwhelming gratitude to all the people who have
directly or indirectly contributed to the completion of the project and whose ideas and
practice I adopted in the project

Sushank Vats










DECLARATION
I, SUSHANK VATS, STUDENT OF BBA 5
TH
SEMESTER, STUDYING AT I .B COLLEGE OF
PANI PAT HREBY DECLARE THAT THE SUMMER TRAINING REPORT ON TO STUDY ON
PENETRATION & MARKETING MIX OF TATA DOCOMOSUBMI TTED TO
KURUKSHETRA UNI VERSI TY, KURUKSHETRA I N PARTI AL FULFI LLMENT OF
DEGREE OF BACHELOR OF BUSI NESS ADMI NI STRATI ON I S THE ORI GI NAL WORK CONDUCTED
BY ME.
All the information and data in my project are authentic to the best of my knowledge and
taken from reliable source.
THIS SUMMER TRAINING REPORT IS NOT BEING SUBMITTED TO ANY OTHER UNIVERSITY FOR
AWARD OF ANY OTHER DEGREE, DIPLOMA AND FELLOWSHIP.


PRINCIPAL SIGNATURE SUSHANK VATS











PREFACE
Share trading in India is undergoing a transition and consolidation phase witnessed never
before. The competition is likely to become so severe after the entry of many players,
retaining a customer is most difficult practice for any service provider.
Though India has a very big untapped market but the players will not flourish unless they
change the way the customers are being served. Given the awareness level of today
customers every player has to treat with care and make the customer feel that he is the king.
Number of Online Share trader in India has crossed the line. More and more customers are
coming under this umbrella and many of the existing one are changing pavilion. So customer
retention and satisfaction is now more important as it was never before. Players keep coming
with new schemes in order to attract new customers and retain the existing one. This is being
supplemented with increased advertising and brand building efforts. Success of any
organization depends upon its being proactive. An often quoted marketing adage is to manage
a business well is to manage its future and to manage its future is to manage information.
To give the student of management a feel of real world situation they are being sent to any
organization where they work on a prescribed problem or a topic and come out with various
conclusions and suggestions.
I am very lucky as I got an opportunity to work with Sharekhan., which is showing
phenomenal growth and success in the Securities.
This project is an effort to do a depth study and analysis of various known commodities
which could help me in my whole career life.