A SUMMER TRAINING PROJECT REPORT ON

ANALYSIS OF WORKING CAPITAL

AT
LIBERTY SHOES LIMITED

Submitted in partial fulfillment of the requirement For the award of degree Of BACHELOR OF BUSINESS ADMINISTRATION SESSION (2013-2014)
SUBMITTED TO: Kurukshetra University Kurukshetra SUBMITTED BY:Manish Kumar
BBA 5th Sem. College Roll No. 7669 University Roll No.-

I.B (P.G.) College, Panipat

(AFFILIATED TO KURUKSHETRA UNIVERSITY, KURUKSHETRA)

DECLARATION
I, Manish Kumar, student of BBA 5th Semester, studying at , I.B (P.G.) College, Panipat hereby declare that the summer training report on ANALYSIS OF WORKING CAPITAL submitted to Kurukshetra University, Kurukshetra in partial fulfillment of Degree of Bachelors of Business Administration is the original work conducted by me.

The information and data given in the report is authentic to the best of my knowledge.

This summer training report is not being submitted to any other University for award of any other Degree, Diploma and Fellowship.

(Principal Signature )

(Manish Kumar)

PREFACE

In this age of globalization hyper competition has become a regular feature. Today the markets are no less then battlegrounds and one has to strive very hard for survival and growth. Due to very rapid industrialization all over the world the demand for the managerial personnel and the administrative personnel has increased. The perfect study of Management involves both the theoretical as well as practical aspects. To survive in this highly competitive market Practical Knowledge is as relevant as the Theoretical. The significance of BBA Degree is that the Theoretical aspects, which a student learns throughout the year in the class sessions, can be practically applied through different projects, which one undertakes. Keeping in tune with this doctrine, we have tried to apply theoretical aspects throughout the project, which we learned under the course of management. In this project more emphasize given to the various tools of Marketing Research. Actually in recent trend to some extent this technique also become victim of clutter, even though it can be eliminated by generating innovative and more attractive tools to lure the customers.

ACKNOWLEDGEMENT

I am extremely thankful to my project guide, Miss Nisha Gupta for her precious guidance regarding the preparation of the project report. Her guidance has proved to be useful and without her, the preparation of this report might not have been possible. I express my sincere gratitude to Mrs. Renu Sharma, worthy Principal for providing me an opportunity to undergo research project. I am also thankful to the other faculty member of I.B. (P.G.) College Panipat for extending their valuable support for this project. I also extend my sincere thanks to the respondents, who helped me during the course of my project, for their gracious attitude. I would like to take this opportunity to extend my warm thoughts to those who helped me in making this project a wonderful experience. I would also like to thank Mr. Sunit Sharma HOD, Department of Management, I.B. (P.G.) College (Panipat) for his support and encouragement.

Manish Kumar

TABLE OF CONTENTS
Sr. No. 1 2 3 4 5 6 7 8 9 10 11 12 13 Particular INDUSTRY PROFILE OBJECTIVES OF STUDY SCOPE OF THE STUDY INTRODUCTION OF THE TOPIC RESEARCH METHODOLOGY RATIO ANALYSIS DATA ANALYSIS AND INTERPRETATIONS FINDINGS CONCLUSIONS LIMITATIONS OF THE STUDY SUGGESTIONS & RECOMMENDATIONS BIBLIOGRAPHY APPENDIX ANNUAL REPORT Page No. 1-31 32-33 34-35 36-46 47-49 50-57 58-65 66-67 68-69 70-71 72-73 74-75 76-79