SAMPLE BUSINESS PLAN TEMPLATE

<<COMPANY LOGO>>
<<COMPANY NAME>>
BUSINESS PLAN
<<Prepared by:__________________>>
<<Date>>
Strictly Private & Confdential
<<Company Name>> <<Year>> <<Logo>>
Table of Contents
Page
Confdentiality Agreement ii
1 E!e"#ti$e S#mmary 1
% Com&any 'e("ri&tion %
Promoter! "are"older and #oard $
%dvior $
Prod&ct and ervice $
Long 'erm %im o( #&ine $
)b*ective $
S+,+)+'+ %nalyi $
) Mar*et Analy(i( )
'arget mar-et .
'otal mar-et val&ation .
'argeted "are .
/ar-et trend .
Profle o( competitor .
Competitive advantage 0
#eneft to client 0
+ Mar*eting,Sale( Strategy -
1ncome o&rce 2
/ar-eting trategy 2
Pricing 2
%dvertiing and Promotion 2
Sale Strategy 3
- .e(ear"/ 0 'e$elo&ment 1
Patent! copyrig"t and brand 4
Prod&ct5Service Development 4
6&D 4
2 Sta3ng and O&eration( 4
/anagement )rganiation C"art 7
Sta8ng 7
'raining Plan 7
)peration 7
1 5inan"ial Pro6e"tion( 7
9ey %&mption :;
Proft and Lo %cco&nt ::
#alance S"eet :$
Ca"<o= Pro*ection :.
4 Sale( Pi&eline 1+
7 5#nding .e8#irement( 1-
19 A&&endi"e( 12
'"i doc&ment i t"e proprietary property o( <<Company Name>>+
Copying or ot"er=ie ditrib&ting t"e in(ormation contained "erein i a breac" o( confdentiality agreement+
i
Strictly Private & Confdential
<<Company Name>> <<Year>> <<Logo>>
Confdentiality Agreement
:/e #nder(igned reader a"*no;ledge( t/at t/e in<ormation &ro$ided in t/i(
=#(ine(( &lan i( "onfdential> t/ere<ore? t/e reader agree( not to di("lo(e it
;it/o#t t/e e!&re(( ;ritten &ermi((ion o< <<Company5Promoter>>@
It i( a"*no;ledged =y t/e reader t/at in<ormation to =e <#rni(/ed in t/i( =#(ine((
&lan i( in all re(&e"t( "onfdential in nat#re? ot/er t/an in<ormation t/at i( in t/e
&#=li" domain t/ro#g/ ot/er mean(? and t/at any di("lo(#re or #(e o< t/i(
"onfdential in<ormation =y t/e reader may "a#(e (erio#( /arm or damage to
<<Company>>@
U&on re8#e(t? t/i( do"#ment i( to =e immediately ret#rned to
<<Company5Promoter>>@
AAAAAAAAAAAAAAAAAAAAAAAAAAAAA
Signat#re
AAAAAAAAAAAAAAAAAAAAAAAAAAAAA
Name B&rinted
AAAAAAAAAAAAAAAAAAAAAAAAAAAAA
'ate
:/i( i( a =#(ine(( &lan@ It doe( not im&ly oCering o< (e"#ritie(@
'"i doc&ment i t"e proprietary property o( <<Company Name>>+
Copying or ot"er=ie ditrib&ting t"e in(ormation contained "erein i a breac" o( confdentiality agreement+
ii
Strictly Private & Confdential
<<Company Name>> <<Year>> <<Logo>>
1. Executive Summary
<< Introd#"e &romoter( /ere? and t/e rea(on yo# are no; &re&aring t/i( B#(ine((
Plan@
:/i( (e"tion (/o#ld not =e "om&leted #ntil t/e =#(ine(( &lan i( ;ritten@ It ;ill
/ig/lig/t all mile(tone( in t/e "om&anyD( de$elo&ment o$er t/e ne!t f$e year(@ It
(/o#ld (#m #& t/e <ollo;ing area(E
P#r&o(e o< t/e &lan
Prod#"t or (er$i"e and it( ad$antage(
Mar*et o&&ort#nity
Management team
:ra"* re"ord? i< any
5inan"ial &ro6e"tion(
5#nding re8#irement(
5inan"ial &ro6e"tion( (/o#ld =e (#mmari(ed and /ig/lig/ted@ :/e <ollo;ing <ormat
i( (#gge(ted a( a g#ideE
Year 1 Year 2 Year
Sales
Ex!orts
"et Proft before Tax
#nvestment
Em!loyment
! .emem=er t/at &otential in$e(tor( o<ten ma*e a &ro$i(ional 6#dgement =a(ed
on t/e e!e"#ti$e (#mmary? and t/at t/eir de"i(ion to read t/e main =ody o<
t/e =#(ine(( &lan ;ill de&end on t/e in<ormation &re(ented /ere@ :/e
a&&endi"e( at t/e =a"* o< t/e &lan "ontain more detailed in<ormation to
(#&&ort t/e main te!t o< t/e =#(ine(( &lan@ >>
'"i doc&ment i t"e proprietary property o( <<Company Name>>+
Copying or ot"er=ie ditrib&ting t"e in(ormation contained "erein i a breac" o( confdentiality agreement+
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Strictly Private & Confdential
<<Company Name>> <<Year>> <<Logo>>
2. Com!any $escri!tion
Promoters and S%are%olders
<< 'e("ri&tion o< t/e &eo&le in$ol$ed in (tarting t/e =#(ine((E
Promoter(
Management (tr#"t#re and area( o< re(&on(i=ility
S/are/older( name(? no@ o< (/are(? F (/are/olding and "a(/ in$e(tment to
date
Advisors
<< 5inan"ial? legal? and ot/er ad$i(or( (/o#ld =e li(ted? ;it/ name(? addre((e(
and "onta"t detail(@ >>
Products and services
<< E!&lain "learly ;/at yo#r &rod#"t or (er$i"e i( and ;/at it doe(@
Ba"*gro#nd to it( de$elo&ment
Beneft( and 5eat#re(
Uni8#e (elling &oint(
Ad$antage( to "#(tomer(
'i(ad$antage( or ;ea* &oint(
5#t#re de$elo&ment( >>
&ong Term Aim of t%e 'usiness
<< State t/e longGterm aim o< t/e ne; =#(ine((@ >>
(b)ectives
<< State t/e (&e"if" mile(tone( to =e a"/ie$ed =y t/e "om&any o$er t/e ne!t
f$e year( B(ale(? e!&ort(? em&loyment? &rod#"t de$elo&ment? et"@ >>
S*(T Analysis
<< Analy(e t/e (trengt/( and ;ea*ne((e( o< t/e =#(ine(( and &rod#"t or (er$i"e?
t/e o&&ort#nitie( t/at e!i(t in t/e mar*et&la"e? and t/e t/reat( to t/e $ia=ility o<
t/e &ro6e"t@ :/i( i( =e(t done in a matri! diagram a( <ollo;(E
Strengt%s

*ea+nesses

(!!ortunities

T%reats

>>
'"i doc&ment i t"e proprietary property o( <<Company Name>>+
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%
Strictly Private & Confdential
<<Company Name>> <<Year>> <<Logo>>
. ,ar+et Analysis
<< :/i( (e"tion "o$er( mar*et re(ear"/ and "om&etitor analy(i(@ Yo# m#(t (/o;
t/at yo# /a$e done t/e mar*et re(ear"/ to 6#(ti<y t/e &ro6e"tion( made in yo#r
=#(ine(( &lan@ It m#(t demon(trate t/at t/ere i( a $ia=le mar*et and t/at yo# "an
=eat t/e "om&etition in t/e mar*et <or (ale(@ >>
Target ,ar+et
<< :/e mar*et to ;/i"/ yo# are &lanning to (ell t/e &rod#"t or (er$i"e@ Analy(e
t/e (egment( o< t/i( mar*et a( <ollo;(E
SiHe o< ea"/ mar*et (egment
I( t/e (egment gro;ing or de"liningI
C/ara"teri(ti"( o< &otential "#(tomer( in ea"/ (egment >>
Total ,ar+et -aluation
<< S/o; t/e total &otential $al#e o< t/e mar*et <or t/i( ty&e o< &rod#"t or
(er$i"e? in all t/e targeted mar*et(? dome(ti" and international@ >>
Target Com!any revenue
<< :/e(e fg#re( are t/e =a(i( <or t/e (ale( fg#re( in yo#r fnan"ial &ro6e"tion(
and m#(t =e =a(ed on reali(ti" a((e((ment(@ In"l#de a$erage deal (iHe? lengt/ o<
(ale( "y"le? re"#rring re$en#e(>>
,ar+et Trends
<< Analy(e ;/at i( /a&&ening in t/e mar*etE
.e"ent "/ange(
5#t#re &redi"tion(
'ri$er( (#"/ a( demogra&/i" "/ange(? e"onomi" and legi(lati$e <a"tor(
Im&li"ation( <or yo#r &rod#"t or (er$i"e
Yo#r &lan( to meet <#t#re demand( and "/ange( in t/e mar*et >>
Profle of Com!etitors
<<Analy(i( o< yo#r "om&etitor( in t/e mar*etE
J/at are t/e "om&eting &rod#"t( and (er$i"e(I
Profle o< *ey &layer( B"om&any (iHe? t#rno$er? &rofta=ility et" and t/eir
mar*et (/are
Ad$antage( and di(ad$antage( o< t/e "om&etitor(D oCering( >>
'"i doc&ment i t"e proprietary property o( <<Company Name>>+
Copying or ot"er=ie ditrib&ting t"e in(ormation contained "erein i a breac" o( confdentiality agreement+
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Strictly Private & Confdential
<<Company Name>> <<Year>> <<Logo>>
Com!etitive Advantage
<< :/i( i( yo#r a((e((ment o< ;/y &otential "#(tomer( ;ill "/oo(e to =#y yo#r
&rod#"t in &la"e o< t/o(e &rofled a=o$e@ Ad$antage( may in"l#deE
Uni8#e <eat#re(
Pri"e
Ne; te"/nologie( or (y(tem(
Better $al#e to "#(tomer( in term( o< e3"ien"y or .OI or "o(t,=eneft
ratio(
Greater "om&ati=ility ;it/ e!i(ting (y(tem(
In"l#de any inde&endent $alidation or "a(e (t#die( >>
'enefts to Clients
<< :/i( i( ;/at yo#r &rod#"t or (er$i"e &ro$ide( to &otential "#(tomer( in term(
o< t/eir o;n =#(ine(( goal(@ 'oe( yo#r &rod#"t or (er$i"e ena=le t/em toE
In"rea(e (ale(
In"rea(e e3"ien"ie(
Sa$e moneyI
Sa$e timeI
Ma!imi(e re(o#r"e(I
.ed#"e error(I
.ed#"e do;ntimeI
Im&ro$e C#(tomer Ser$i"e? red#"e "/#rn? in"rea(e loyalty
J/at ;ill =#ying yo#r &rod#"t or (er$i"e a"t#ally do <or t/e "#(tomerI >>
'"i doc&ment i t"e proprietary property o( <<Company Name>>+
Copying or ot"er=ie ditrib&ting t"e in(ormation contained "erein i a breac" o( confdentiality agreement+
+
Strictly Private & Confdential
<<Company Name>> <<Year>> <<Logo>>
.. ,ar+eting/Sales Strategy
<< :/i( (e"tion (et( o#t yo#r (trategie( <or rea"/ing yo#r target mar*et? aro#(ing
t/eir intere(t in yo#r &rod#"t or (er$i"e? and a"t#ally deli$ering t/e &rod#"t or
(er$i"e to t/em in (ale(@ >>
,ar+eting Strategy
<< Ko; yo# ;ill &o(ition yo#r &rod#"t or (er$i"e in t/e mar*et and diCerentiate it
<rom it( "om&etitor(E
J/i"/ (egment( o< t/e mar*et ;ill =e targeted fr(t and ;/yI
Ko; ;ill t/i( =e de$elo&ed to rea"/ t/e <#ll target mar*etI
Ko; ;ill yo# diCerentiate yo#r &rod#"t or (er$i"eI
J/at *ey =eneft( ;ill =e /ig/lig/tedI
J/at &otential "#(tomer( /a$e yo# already targetedI
Ka$e yo# a te(t (ite in o&eration? and ;/at <eed=a"* i( "oming <rom t/i(I
J/at "onta"t( "an =e #(ed to generate mar*et a;arene(( and (ale(I
J/o ;ill do t/e mar*etingE (taC? agen"y? re&(I >>
0evenue Sources
<< J/at "ontri=#tion( to re$en#e and &roft ;ill yo#r =#(ine(( /a$eI

Irl EU US .e(t o<
Jorld
Prod#"t(
Ser$i"e(
Li"en"e(
A<ter
(ale(
U&grade
(
Sales Strategy
<< Ko; yo# ;ill (ell yo#r &rod#"t or (er$i"e to t/e target mar*et@
'ire"tly
.etail
'i(tri=#tor
Agent
Sale( re&
Je=(ite
.e$en#e S/aring Partner(
Analy(e <or ea"/ met/od t/e "o(t( in$ol$ed? ;/et/er it ;ill rea"/ t/e intended
mar*et e3"iently? t/e "ontrol yo# ;o#ld retain o$er t/e &ri"ing and &o(itioning?
t/e logi(ti"(? and t/e o$erall integration ;it/ yo#r mar*eting (trategy@ State t/e
ad$antage( o< t/e met/od( yo# /a$e "/o(en to (ell yo#r &rod#"t or (er$i"e@ >>
Pricing
'"i doc&ment i t"e proprietary property o( <<Company Name>>+
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-
Strictly Private & Confdential
<<Company Name>> <<Year>> <<Logo>>
<< Ko; yo# ;ill (et t/e &ri"e "/arged <or yo#r &rod#"t or (er$i"e@ Con(ideration(
in"l#deE
Com&etitor(D &ri"e(
Le$el o< "om&etition in t/e mar*et
Per"e&tion o< 8#alityG&ri"e relation(/i& =y "#(tomer(
Prod#"tion "o(t( and o$er/ead(
C/ain o< di(tri=#tion and t/e addedG$al#e at ea"/ (tage
:/e e!tent to ;/i"/ t/e =#yer "an "ontrol t/e &ri"e
State /o; ea"/ &rod#"t or (er$i"e ;ill =e &ri"ed? re<erring to t/e in"ome (o#r"e(
a=o$e@ >>
,ar+eting and Communications Strategy
<< Ko; yo# ;ill &romote yo#r &rod#"t or (er$i"e in t/e mar*et&la"e@
Ad$erti(ing L ;/ere? ;/en? /o;? to ;/om
P#=li" relation(
'ire"t mar*eting
Je=(ite and internet mar*eting
E!/i=ition( and "on<eren"e(
Jord o< mo#t/ >>
'"i doc&ment i t"e proprietary property o( <<Company Name>>+
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Strictly Private & Confdential
<<Company Name>> <<Year>> <<Logo>>
1. 0esearc% and $evelo!ment
Tec%nology 0oadma!
<< S/o; t/e intended <#t#re de$elo&ment o< yo#r &rod#"t or (er$i"e? i@e@?
"/ange( to meet <#t#re mar*et demand(? ada&tation( to international mar*et(? or
#&grade(@ Al(o detail &lan( <or ne; &rod#"t( or (er$i"e( to add to t/e range@
In"l#de
:eam,'e&artment (tr#"t#re
Met/odology
Plat<orm( #(ed
Mile(tone( to =e a"/ie$ed
Sy(tem O$er$ie; 'iagram>>
0esearc% and $evelo!ment
<< Indi"ate ;/et/er yo# ;ill /a$e ongoing .0' a( an a"ti$ity o< t/e "om&any?
;/at area( t/i( ;ill =e e!&loring and ;/at <#t#re "ontri=#tion( to t/e "om&any
yo# e!&e"t <rom t/i( re(ear"/@ >>
Tec%nical Partners
<< Li(t all &artner( and indi"ate nat#re o< in$ol$ement >>
#P2 Patents2 Co!yrig%ts2 'rands
<< Indi"ate any &rote"tion a$aila=le <or yo#r &rod#"t or (er$i"eE ;/et/er t/e
te"/nology "an =e or /a( =een &atented? ;/et/er yo# "an a$ail o< "o&yrig/t or
trademar* regi(tration? and t/e =rand image yo# intend to =#ild #& a( a
&rote"tion again(t "om&etition@ >>
'"i doc&ment i t"e proprietary property o( <<Company Name>>+
Copying or ot"er=ie ditrib&ting t"e in(ormation contained "erein i a breac" o( confdentiality agreement+
1
Strictly Private & Confdential
<<Company Name>> <<Year>> <<Logo>>
3. Sta4ng and (!erations
<< :/i( i( ;/ere yo# ;ill o#tline t/e intended (tr#"t#re o< t/e "om&any in term(
o< management? n#m=er o< em&loyee(? and t/e &/y(i"al o&erational
re8#irement( to &rod#"e or (#&&ly t/e &rod#"t or (er$i"e@ >>
,anagement 5including 'oard6 (rganisation C%art
<< In"l#de a diagram o< t/e ;ay in ;/i"/ t/e management o< t/e ne; $ent#re
;ill =e organi(ed@ :/i( (/o#ld (/o; t/e area( o< re(&on(i=ility o< ea"/ manager
and t/e em&loyee( to =e ta*en on o$er t/e ne!t t/ree year(@ >>
Sta4ng
<< State ;/at em&loyee( ;ill =e ta*en on o$er t/e ne!t t/ree year(? ;it/ ;/i"/
(*ill(? in ;/i"/ area( o< t/e =#(ine((@ >>
Training Plans
<< O#tline t/e &lanned em&loyee and management de$elo&ment to =e
#nderta*en in order to maintain a (*illed ;or*<or"e@ :/i( (/o#ld al(o tie in ;it/
t/e <#t#re mar*et de$elo&ment( and any ne; &rod#"t or (er$i"e de$elo&ment(@
>>
(!erations
<< State t/e &/y(i"al re8#irement( o< t/e =#(ine((E
Premi(e(
E8#i&ment
Prod#"tion <a"ilitie(
In<ra(tr#"t#re
Comm#ni"ation( <a"ilitie(
Co(t( in$ol$ed
S#&&lier( >>
'"i doc&ment i t"e proprietary property o( <<Company Name>>+
Copying or ot"er=ie ditrib&ting t"e in(ormation contained "erein i a breac" o( confdentiality agreement+
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Strictly Private & Confdential
<<Company Name>> <<Year>> <<Logo>>
7. 8inancial Pro)ections
I Mey A((#m&tion( &
II Proft and Lo(( A""o#nt( &
III Balan"e S/eet( &
IN Ca(/Oo; &
0e9uirements for Pre!aration of Pro)ections
1@ O&ening fg#re( in"l#ded =a(ed on late(t Mgmt,A#dited
a""o#nt(
%@ S/are/older( 5#nd analy(ed into S/are Ca&ital? S/are
Premi#m and .etained Proft(
)@ Sale( A((#m&tion( &ro$ided =y #nit? &ri"e (egment 0
geogra&/y and re"on"iled to &i&eline
+@ E!&endit#re "ategori(ed into .0'? Admin and O$er/ead(
and Promoter( , *ey manager( (alarie(
-@ Identif"ation o< mont/ly and "#m#lati$e "om&any
o&erational def"it(
2@ Sen(iti$ity analy(i( may =e re8#ired? detailing (trategie(
to =e im&lemented i< (ale( or e!&endit#re target( are not
met@
1@ Pro6e"tion( (/o#ld identi<y (e&arately O&erational Ca(/
5lo; and e!ternal Ca(/ In6e"tion(
'"i doc&ment i t"e proprietary property o( <<Company Name>>+
Copying or ot"er=ie ditrib&ting t"e in(ormation contained "erein i a breac" o( confdentiality agreement+
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Strictly Private & Confdential
<<Company Name>> <<Year>> <<Logo>>
I Key Assumptions
<< :/i( (e"tion re$ie;( t/e *ey a((#m&tion( #(ed in t/e fnan"ial &ro6e"tion(@ It
i( a g#ide to e!&lain /o; *ey fg#re( in t/e fnan"ial &ro6e"tion( ;ere arri$ed at@
In"l#ded /ere (/o#ld =e item( (#"/ a(E
In"ome (o#r"e(
N#m=er o< em&loyee( &ro6e"ted <or ea"/ year and t/eir intended (alarie(
Pro6e"ted in$e(tment in e8#i&ment and material(
Pro6e"ted .0' "o(t(
'e&re"iation allo;ed <or
E!&e"ted rent and rate( "/arge(
Creditor day( e!&e"ted and de=tor day( allo;ed
E!&en(e "al"#lation(
:/i( (e"tion (/o#ld =e =rie< and to t/e &oint@ 5#rt/er detail regarding t/e(e item(
"an =e &la"ed in t/e A&&endi"e(@ >>
'"i doc&ment i t"e proprietary property o( <<Company Name>>+
Copying or ot"er=ie ditrib&ting t"e in(ormation contained "erein i a breac" o( confdentiality agreement+
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Strictly Private & Confdential
<<Company Name>> <<Year>> <<Logo>>
II Proft & Loss Accounts
<< Atta"/ /ere &ro6e"ted &roft and lo(( a""o#nt( <or t/e fr(t t/ree year( o< t/e
"om&anyD( o&eration(@ >>
'"i doc&ment i t"e proprietary property o( <<Company Name>>+
Copying or ot"er=ie ditrib&ting t"e in(ormation contained "erein i a breac" o( confdentiality agreement+
11
Strictly Private & Confdential
<<Company Name>> <<Year>> <<Logo>>
III Balance Sheets
<< Atta"/ /ere &ro6e"ted =alan"e (/eet( <or t/e fr(t t/ree year( o< t/e
"om&anyD( o&eration(@ >>
'"i doc&ment i t"e proprietary property o( <<Company Name>>+
Copying or ot"er=ie ditrib&ting t"e in(ormation contained "erein i a breac" o( confdentiality agreement+
1%
Strictly Private & Confdential
<<Company Name>> <<Year>> <<Logo>>
IV Cashfow
<< Atta"/ /ere a mont/ly "a(/Oo; &redi"tion <or t/e fr(t t;o year( o< t/e
"om&anyD( o&eration(@ >>
'"i doc&ment i t"e proprietary property o( <<Company Name>>+
Copying or ot"er=ie ditrib&ting t"e in(ormation contained "erein i a breac" o( confdentiality agreement+
1)
Strictly Private & Confdential
<<Company Name>> <<Year>> <<Logo>>
:. Sales Pi!eline
:a=le a( <ollo;(E
Name o< C#(tomer SiHe o< 'eal 'ate PO e!&e"ted Pro=a=ility F o<
Getting Sale
'"i doc&ment i t"e proprietary property o( <<Company Name>>+
Copying or ot"er=ie ditrib&ting t"e in(ormation contained "erein i a breac" o( confdentiality agreement+
1+
Strictly Private & Confdential
<<Company Name>> <<Year>> <<Logo>>
;. 8unding 0e9uirements
<< State /ere t/e total <#nding re8#irement( o< t/e =#(ine((? and /o; t/o(e are
intended to =e &ro$ided@ Yo# ;ill al(o need to (tate t/e a&&ro!imate =rea*do;n
o< /o; t/e(e <#nd( are to =e (&ent@
Sources<
Promoter(D <#nd(
Ban* lending
Grant( or loan( <rom agen"ie(
In$e(tment already re"ei$ed
In$e(tment (o#g/t
0e9uired for<
E8#i&ment
.0'
Mar*eting
Sta3ng >>
'"i doc&ment i t"e proprietary property o( <<Company Name>>+
Copying or ot"er=ie ditrib&ting t"e in(ormation contained "erein i a breac" o( confdentiality agreement+
1-
Application for Start-up Entrepreneur Programme
;. A!!endices
<< :/i( (e"tion i( #(ed to &ro$ide t/e detailed data on ;/i"/ t/e main te!t o< t/e
=#(ine(( &lan i( =a(ed? and to &ro$ide e!tra in<ormation o< intere(t to t/e reader(
o< t/e =#(ine(( &lan@ Item( <or in"l#(ion in a&&endi"e( $ary <rom =#(ine(( to
=#(ine((? =#t normally in"l#de (ome o< t/e <ollo;ingE
Promoter(D CN(
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