An Overview Specific Objectives Identify the main goal of the MNC and conflicts with that goal Describe the key theories that justify international business Explain the common methods used to conduct international business Outline Goals of the MNC Maximize shareholder wealth roblems encountered in meeting goals! "# $gency problems larger for MNCs than purely domestic firms because! a# monitoring more difficult because of geographic distance b# different cultures c# MNC size d# subsidiary managers may maximize the %alue of their subsidiary but not of the MNC as a whole &# Centralized %s' decentralized management a# centralized reduces agency costs because it gi%es parent more control( downside is that local managers may be better informed b# decentralized management increases agency costs but may result in better decisions c# Internet may facilitate monitoring of foreign subsidiaries )# Corporate control used to reduce agency problems a# executi%e compensation with stock b# threat of hostile takeo%er c# monitoring by large shareholders Constraints encountered in meeting goals "# En%ironmental * other countries may be tougher +e'g', pollution controls# &# -egulatory * e'g', currency con%ertibility, remittance of profits, etc' )# Ethical * e'g', bribes may be more acceptable in other countries Theories of International Business .heory of Comparati%e $d%antage countries specialize in the production of goods they can produce with relati%e efficiency and trade for other products Imperfect Markets .heory factors of production +labor and other resources# are immobile' /irms can capitalize on imperfect markets by exploiting foreign opportunities' roduct Cycle .heory firm introduces product in home market, then exports it, then establishes a subsidiary, then differentiates the product +see Exhibit "') on p' "0# " & Chapter " International Business Methods International .rade export and import low risk Internet facilitates ad%ertising and sales 1icensing obligates firm to pro%ide its technology in exchange for fees or other benefits +e'g', $.2. and Nynex Corp had licensing to build and operate India3s telephone system# no major in%estment re4uired difficult to ensure 4uality control Internet facilitates brand name ad%ertising /ranchising obligates firm to pro%ide a specialized sales or ser%ice strategy, support assistance and possibly an initial in%estment in exchange for periodic fees 5oint 6entures a %enture that is jointly owned and operated by two or more firms allow firms to apply comparati%e ad%antage +e'g', 7eneral Mills and Nestle# $c4uisitions of Existing 8perations ac4uire a firm in a foreign country to penetrate foreign markets ad%antage! full control o%er foreign business disad%antage! risky because of large in%estment and uncertainty some firms make partial ac4uisitions, but these do not allow full control e%en though they are less risky Establishing New /oreign 9ubsidiaries establish new operations in foreign country to penetrate market ad%antage! can tailor exactly to firm3s needs disad%antage! must establish customer base, unfamiliarity with local customs Methods re4uiring a direct in%estment are referred to as direct foreign in%estment +D/I# includes franchising, joint %entures, ac4uisitions, and foreign subsidiaries International Opportunities 8pportunities higher growth potential larger in%estment opportunity set lower borrowing costs due to more funding sources result in lower cost of capital and higher returns for projects limitations! no feasible foreign opportunities foreign projects may be riskier than domestic ones 8pportunities in Europe 9ingle European $ct +":;<# remo%al of =erlin >all inception of the euro 8pportunities in 1atin $merica N$/.$ 7$.. remo%al of in%estment restrictions 8pportunities in $sia large population base Multinational /inancial Management! $n 8%er%iew ) Exposure to International Risk less exposure to domestic economy exchange rate risk need to con%ert currencies exposure to foreign economies political risk actions taken by the go%ernment that affect cash flows +e'g', expropriations, buy*outs, etc'# Key Terms Matching In the following exercise, place a letter from the right column with the correct number in the left column' ?ey .erm Definition "' $gency roblem@@@@ a' any method of increasing international business that re4uires a direct in%estment in foreign operations, including foreign ac4uisitions, the establishment of foreign subsidiaries, franchising, and joint %entures &' Comparati%e $d%antage@@@@ b' the existence of a conflict of goals in a corporation +where the shareholders differ from the managers# )' Country -isk@@@@ c' conditions under which factors of production are immobile A' Direct /oreign In%estment +D/I#@@@@ d' the process by which a firm pro%ides a specialized sales or ser%ice strategy, support assistance, and possibly an initial in%estment in the franchise in exchange for periodic fees B' /ranchising@@@@ e' political actions taken by the host go%ernment or the public that affect an MNC3s cash flows C' Imperfect Markets@@@@ f' firms become established in the home market as a result of some percei%ed ad%antage they ha%e o%er existing competitors' /oreign demands is first met by exporting' 9ubse4uently, the firm may establish subsidiaries in the foreign country andDor differentiate its products so that the product remains competiti%e <' 5oint 6enture@@@@ g' the potentially ad%erse impact of a country3s en%ironment on the MNC3s cash flows ;' 1icensing@@@@ h' a %enture that is jointly owned and operated by two or more firms :' olitical -isk@@@@ i' the process by which national go%ernments sell state owned operations to corporations and other in%estors "0' ri%atization@@@@ j' the process by which a firm pro%ides its technology +copyrights, patents, trademarks, or trade names# in exchange for fees or some other specified benefits ""' roduct Cycle .heory@@@@ k' an ad%antage a country possesses in the manufacture of goods Answers to Key Terms Matching 1. b 2. k 3. g . a A Chapter " !. d ". c #. h $. j %. e 1&. i 11. f Definitional Problems 1. $s for a purely domestic firm, the goal of a multinational corporation +MNC# is the @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@' 2. 8ne of the most pre%alent factors conflicting with the realization of the goal of an MNC is the existence of @@@@@@@@@@@@@@@@@' 3. $mong the constraints interfering with the realization of the goal of an MNC are @@@@@@@@@@@@@@@, @@@@@@@@@@@@@@@, and @@@@@@@@@@@@@@ constraints' . $ @@@@@@@@@@@@@@@ management style trades off reduced agency costs with potentially poor decisions by parent company managers' !. $ @@@@@@@@@@@@@@@ management style trades potentially good decisions by subsidiary managers with increased agency costs' ". .he @@@@@@@@@@@@@ states that countries tend to use their ad%antages to specialize in the production of goods that can be produced with relati%e efficiency, while trading for other goods' #. .he @@@@@@@@@@@@@ states that factors of production are somewhat immobile, allowing firms to capitalize on a foreign country3s resources' $. .he @@@@@@@@@@@@@ states that firms first become established in their home country and then penetrate foreign markets %ia geographic andDor product differentiation' %. .he least risky method of conducting international business is probably @@@@@@@@@@@@@@@@@@@@' 1&. $ %enture jointly owned and operated by a domestic and a foreign firm is referred to as a @@@@@@@@@@@@@@@@@@' 11. .he two primary methods of conducting international business that constitute foreign direct in%estment are @@@@@@@@@@@@@@@@@@@ and @@@@@@@@@@@@@@@@@@@@@@' 12. Due to an increased opportunity set, the marginal return on projects for an MNC is generally @@@@@@@@@@@ than that of a purely domestic firm' $nalogously, due to a larger opportunity set of funding sources, the cost of capital for an MNC is generally @@@@@@@@@@@@@@ than that of a purely domestic firm' 13. If MNCs ha%e more projects to select from and a lower cost of capital than purely domestic firms, their size should be @@@@@@@@@@@@@@ than that of a purely domestic firm' Multinational /inancial Management! $n 8%er%iew B 1. =y expanding internationally, a firm may be less exposed to fluctuations in the home country economy' Ne%ertheless, MNCs occur additional risks in the form of @@@@@@@@@@@@@@, @@@@@@@@@@@@@@@@, and @@@@@@@@@@@@@@' Answers to Definitional Problems 1. maximization of shareholder wealth 2. agency problems 3. en%ironmental( regulatory( ethical . centralized !. decentralized ". .heory of Comparati%e $d%antage #. Imperfect Markets .heory $. roduct Cycle .heory %. international trade +importing and exporting# 1&. joint %enture 11. the ac4uisition of existing operations( the establishment of new foreign subsidiaries 12. higher( lower 13. greater 1. exchange rate risk( exposure to foreign economic conditions( political risk True/alse Problems 1. .he goal of a multinational corporation +MNC# is the maximization of shareholder wealth' 2. If a firm were composed of only one owner who was also the sole manager, the agency problem would not be completely eliminated' 3. If managers of foreign subsidiaries make decisions that maximize the %alues of their respecti%e subsidiaries, they automatically maximize the %alue of the entire corporation' . $ centralized management style, where major decisions about a foreign subsidiary are made by the parent company, results in an automatic increase in agency costs' !. $ decentralized management style, where subsidiary managers make the rele%ant decisions regarding their subsidiary, may result in better decision making, as subsidiary managers are generally better informed about their subsidiary3s operations' ". $lthough MNCs may be confronted with additional pollution controls +an en%ironmental constraint#, these are irrele%ant, as the MNC is fully reimbursed by the E'9' go%ernment for any additional costs upon remittance of proper receipts' #. $ gi%en country3s go%ernment, if it chooses to, may pre%ent the remittance of earnings by a subsidiary to the parent company' $. In some countries, bribes are commonplace' If a E'9'*based MNC decides to adhere to a strict code of ethics and not pay bribes, its subsidiary may be at a competiti%e disad%antage in the foreign country' %. .he .heory of Comparati%e $d%antage begins by assuming that a gi%en firm first becomes established in its home country and may subse4uently penetrate foreign markets %ia geographic or product differentiation' C Chapter " 1&. Ender the Imperfect Markets .heory, it is assumed that factors of production are entirely mobile, so that firms can capitalize on a foreign country3s resources' 11. Ender the .heory of Comparati%e $d%antage, trade between countries results from the nonproduction of certain goods in a gi%en country due to inefficiency' 12. Ender the roduct Cycle .heory, foreign demand can be initially satisfied by exporting' 13. /ranchising obligates a firm to pro%ide its technology +such as copyrights, patents, trademarks, or trade names# in exchange for fees or some other specified benefits' 1. In a joint %enture, one firm is obligated to pro%ide another firm with a specialized sales or ser%ice strategy in exchange for periodic fees' 1!. 1icensing allows firms to use their technology in foreign markets without a major in%estment in foreign countries' 1". >hile allowing for the highest degree of control of foreign business, the ac4uisition of existing operations in a foreign country andDor the establishment of foreign subsidiaries also entail the highest degree of risk when compared to the other methods of conducting international business' 1#. International trade is the most common form of direct foreign in%estment +D/I#' 1$. urely domestic firms face a larger opportunity set than MNCs and their projects pro%ide a lower marginal return than projects faced by MNCs' 1%. Due to the larger opportunity set of funding sources around the world from which an MNC can choose, an MNC may be able to obtain capital at a lower cost than a purely domestic firm' 2&. .he 9ingle European $ct of ":;< made regulations more uniform among European countries' Fowe%er, the cost of achie%ing this goal resulted in the imposition of additional taxes on goods traded between these countries' 21. .he North $merican /ree .rade $greement +N$/.$# of "::) eliminated trade barriers between the Enited 9tates and Mexico' 22. $lthough MNCs may need to con%ert currencies occasionally, they do not face any exchange rate risk, as exchange rates are stable o%er time' 23. $ purely domestic firm may be affected by exchange rate fluctuations if it faces at least some foreign competition' 2. $lthough the exposure of MNCs to fluctuations in the home country3s economy is less than that of a purely domestic firm, it is more highly exposed to economic fluctuations of the foreign country in which it operates' Multinational /inancial Management! $n 8%er%iew < Answers to True/alse Problems 1. . 2. / 3. / . / !. . ". / #. . $. . %. / 1&. / 11. . 12. . 13. / 1. / 1!. . 1". . 1#. / 1$. / 1%. . 2&. / 21. . 22. / 23. . 2. . Multiple !hoice Problems 1. .he goal of a multinational corporation +MNC# is a' .he minimization of taxes remitted from foreign subsidiaries' b' .he establishment of subsidiaries in any country where operations would pro%ide a return o%er and abo%e the cost of capital, e%en if better projects are a%ailable domestically' c' .he maximization of shareholder wealth' d' .he maximization of social benefits resulting from actions such as the employment of foreign managers' 2. $gency costs faced by multinational corporations +MNCs# may be larger than those faced by purely domestic firms because a' Monitoring of managers located in foreign countries is more difficult' b' /oreign subsidiary managers raised in different cultures may not follow uniform goals' c' MNCs are relati%ely large' d' a and b only e' all of the abo%e 3. >hich of the following is correct regarding the monitoring of foreign subsidiary managersG a' $ centralized management style results in increased agency costs but better decision making by subsidiary managers' b' $ decentralized management style results in increased agency costs but poor decision making by subsidiary managers' c' It is generally easier for an MNC to monitor the decisions made by subsidiary managers than it is for a purely domestic firm' d' 9ome MNCs allow subsidiary managers to make the key decisions about their respecti%e operations, but the decisions may be monitored by the parent3s management' e' 9ince an MNC3s foreign subsidiaries are separate legal entities, the monitoring of subsidiary managers is inconse4uential' ; Chapter " . >hich of the following is not mentioned in the text as a constraint interfering with an MNC3s goalG a' 1egal constraints b' En%ironmental constraints c' -egulatory constraints d' Ethical constraints e' $ll of the abo%e are mentioned in the text as constraints interfering with an MNC3s goal !. >hich of the following is not mentioned in the text as a theory of international businessG a' .heory of Comparati%e $d%antage b' Imperfect Markets .heory c' roduct Cycle .heory d' 7lobalization of =usiness .heory e' $ll of the abo%e are mentioned in the text as theories of international business ". >hich of the following e%ents would confirm the .heory of Comparati%e $d%antageG a' $ E'9' firm manufacturing computers imports the needed components from .aiwan' b' $ E'9' firm manufacturing widgets builds a plant in Mexico to reduce labor costs' c' $ E'9' firm manufacturing computers establishes a plant in 7ermany in order to reduce transportation costs and to retain its ad%antage o%er its 7erman competitors' d' $ll of the abo%e e' None of the abo%e #. >hich of the following e%ents would confirm the Imperfect Markets .heoryG a' $ E'9' firm manufacturing computers imports the needed components from .aiwan' b' $ E'9' firm manufacturing widgets builds a plant in Mexico to reduce labor costs' c' $ E'9' firm manufacturing computers establishes a plant in 7ermany in order to reduce transportation costs and to retain its ad%antage o%er its 7erman competitors' d' $ll of the abo%e e' None of the abo%e $. >hich of the following e%ents would confirm the roduct Cycle .heoryG a' $ E'9' firm manufacturing computers imports the needed components from .aiwan' b' $ E'9' firm manufacturing widgets builds a plant in Mexico to reduce labor costs' c' $ E'9' firm manufacturing computers establishes a plant in 7ermany in order to reduce transportation costs and to retain its ad%antage o%er its 7erman competitors' d' $ll of the abo%e e' None of the abo%e %. .he most risky method+s# by which firms conduct international business is +are#! a' /ranchising b' .he ac4uisitions of existing operations c' .he establishment of new subsidiaries d' b and c only e' $ll of the abo%e Multinational /inancial Management! $n 8%er%iew : 1&. .he least risky method by which firms conduct international business is! a' /ranchising b' .he ac4uisitions of existing operations c' International .rade d' .he establishment of new subsidiaries e' 1icensing 11. >hich of the following does not constitute a form of direct foreign in%estmentG a' /ranchising b' International trade c' 5oint %entures d' $c4uisitions of existing operations e' Establishment of new foreign subsidiaries 12. >hich of the following is not mentioned in the text as a reason for the increased globalization of businessG a' $n increase in 7N of %irtually all countries in recent years' b' $n increase in international trade' c' 7rowth in direct foreign in%estment in recent years' d' Increased pri%atization in recent years' e' $n increased standardization of products and ser%ices across countries in recent years' 13. >hich of the following is true regarding MNCsG a' MNCs generally face a smaller opportunity set than purely domestic firms because it is more costly to establish subsidiaries in foreign countries' b' MNCs generally face a larger opportunity set than purely domestic firms due to possible cost ad%antages andDor re%enue opportunities' c' MNCs may be able to obtain financing at a lower cost than purely domestic firms' d' a and c only e' b and c only 1. >hich of the following is true regarding MNCsG a' .he marginal return on projects faced by MNCs is always lower than the return on projects faced by purely domestic firms' b' .he cost of capital faced by MNCs is always larger than that faced by purely domestic firms' c' .he cost of capital faced by MNCs is always smaller than that faced by purely domestic firms' d' $lthough MNCs may ha%e an ad%antage relati%e to purely domestic firms in terms of funding sources, its cost of capital may be higher than that of a purely domestic firm because foreign projects are riskier than domestic projects' e' .here are always feasible foreign projects for an MNC' 1!. >hich of the following is not a pro%ision or result of the 9ingle European $ct of ":;<G a' Increased regulatory uniformity among European countries b' .he phasing in of a common currency for all European countries by "::& c' .he remo%al of many taxes on goods traded between European countries d' /irms3 ability to achie%e economies of scale e' $ll of the abo%e "0 Chapter " 1". >hich of the following is not mentioned in the text as an additional risk resulting from international businessG a' Exchange rate fluctuations b' olitical risk c' /inancial risk d' Country risk e' Exposure to foreign economies 1#. Many E'9' firms %iew @@@@@@@@@@@ as the country with the highest growth potential' a' China b' 5apan c' 7ermany d' Mexico e' ?orea 1$. >hich of the following is not an example of how an MNC can be affected by exchange rate mo%ementsG a' Due to exchange rate fluctuations, the number of units of a firm3s home currency needed to purchase foreign supplies can change e%en if suppliers ha%e not adjusted their prices' b' >hen the home currency strengthens, products denominated in that currency become more expensi%e to foreign customers, which may reduce foreign demand for the MNC3s products' c' >hen the home currency weakens, products denominated in that currency become cheaper to foreign customers, which may increase foreign demand for the MNC3s products' d' -emitted earnings from the foreign subsidiary of a E'9'*based MNC may increase due to a stronger home currency' e' -emitted earnings from the foreign subsidiary of a E'9'*based MNC may increase due to a weaker home currency' 1%. 1icensing obligates a firm to pro%ide @@@@@@@@@@@@@, while franchising obligates a firm to pro%ide @@@@@@@@@@@@@@@' a' $ specialized sales or ser%ice strategy( its technology b' Its technology( a specialized sales or ser%ice strategy c' Its technology( its technology d' $ specialized sales or ser%ice strategy( a specialized sales or ser%ice strategy e' Its technology( an initial in%estment 2&. In general, MNCs may be expected to ha%e a @@@@@@@@@@@ marginal return on projects than purely domestic firms and a @@@@@@@@@@@@ cost of capital' a' Figher( higher b' 1ower( lower c' 1ower( higher d' Figher( lower e' None of the abo%e 21. >hich of the following is not a way in which agency problems can be reduced through corporate controlG a' Executi%e compensation b' .hreat of hostile takeo%er c' $c4uisition of a foreign subsidiary d' Monitoring by large shareholders e' None of the abo%e Multinational /inancial Management! $n 8%er%iew "" Answers to Multiple !hoice Problems 1. c 2. e 3. d . a !. d ". a #. b $. c %. d 1&. c 11. b 12. a 13. e 1. d 1!. b 1". c 1#. a 1$. d 1%. b 2&. d 21. c