WHAT'S WRONG WITH

MASS PRODUCTION ?
Chapter 12 (Review)
Product
Utilitarian
Value
Stimulation
Value
= &
= ( )
= (, , )
Stimulation Value
Conditions Satisfied in Primitive Society
(as Consumers or Producers) Implications
Total
Stimulus
P
1
->S
1
P
2
->S
2
P
3
->S
3
P
n
->S
n
Primitive S
1
, S
2
, S
3
.S
n
large Large S
t

Mass Production S
1
, S
2
, S
3
.S
n
small
or quickly erode

Small S
t

Total Stimulus is
Additive

S
t
=S
1
+S
2
+S
3
+ S
n
Innate Aesthetic Sense
Consumption & Production
have inbuilt stimulation
People rarely aware of
the need of stimulation
Component 1
Component 2
Component 3 Component 4
Complex
Operation
Skilled Labor
(Primitive)
Broken into simpler steps , can work with less skilled labor
This Division of Labor is the foundation enabling Economies of
scale , wherein it is possible :
To overcome the inability to replicate
To have higher productivity
To have higher wages
BUT
Monotonous Work & Products
Impact on Aesthetic Sense
i.e. Stimulation unsatisfied
Used For
Compensating Stimulation (Scarcity Value)
Stimulation in the form of
General products or arts are
Also Mass Produced
Combined effect is:
Banalization of Art
Human Ability of Refined Stimulation is diminishing
Refined Stimulation is very costly
Stimulation still not satisfied ,
Stimulation Expenditure increases

In search of stimulation , in such systems ,
We end up invariably with better comfort/utility
In search of Right Utility , Stimulation/Frivolity
Is Compromised
Frivolity/Stimulation
Vs.
Utility/Comfort
?