Diena

Case Analysis
Harshit, Rahul, Pratik, Sayantan
Introduction: Diena
DIENA founded during Latvia's struggle for independence from the Soviet
Union on 23 Nov, 1990
Based on Western-style profit planning system
Became great source of Information during turmoil in 1991 with help of
Expressen
Became leading nationalized newspaper
Expanded media infrastructure despite Economic crisis in 1995
In 1999, Russian Economy failure led to huge losses
In 2000, expanded outside Riga setting up Regional Press Group:
decentralized community newspaper network , emphasized on employee
ownership, separate editor and publisher roles


Problems Faced
Shrinking of Community newspaper market
Non focus area: Growing revenues & profits
Authoritarian model and management by team
No cost optimization process
Subsidiaries were reluctant to operate under central supervision



Proposed Structure
Advantages of New Structure
Centralized Structure of Organization
Reduced costs
Accountability
Idea and Information Sharing
Separate Marketing & Advertisement Department
Utilization of Specialized Skills of Employees
Improved Content Quality
Quick responsiveness to changing needs






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