MBA Part-II (Semester-IV) 1

Course Overview
The objective of the subject is to make students conversant with a set
of management guidelines which specify the frms product-market position,
the directions in which the frm seeks to grow and change the competitive
tools it will employ, the strengths it will seek to exploit and the weaknesses it
will seek to avoid !trategy is a concept of the frms business which provides
a unifying theme for all its activities
Course Syllabus
Group I:
"efning !trategic #anagement, $haracteristics of !trategic
#anagement Types and %ierarchy, &ormulation of !trategy' (arious
!tages and $omponents of !trategic #anagement, "etermination of
various objectives like corporate, divisions and departmental
objectives' (ision, #ission and )urpose, *nvironmental !canning'
+nternal , *xternal environment, Types of !trategies, -uidelines for
crafting strategies, Tailoring strategies to ft specifc +ndustry
Group II:
!trategic .nalysis and $hoice' *nvironmental Threat and /pportunity
)rofle 0*T/)1, /rgani2ational $apability )rofle 3 !trategic .dvantage
)rofle, $orporate )ortfolio .nalysis 3 !4/T .nalysis, !ynergy and
"ysergy 3 -.) .nalysis, )orters &ive &orces #odel of $ompetition, #c
5inseys 6s &ramework, -* 7 $ell #odel, "istinctive competitiveness 3
!election of matrix while considering all models discussed above,
+mplementation of strategy' .nalysis and development of
organi2ational policies-marketing, production, fnancial, personnel and
management information system, !trategy implementation' +ssues in
implementation 3 )roject implementation 3 )rocedural implementation
Group III:
8esource .llocation 0Technological and demand forecasting1- 9udgets 3
/rgani2ation !tructure 3 #atching structure and strategy, 9ehavioural
issues 3 :eadership style 3 $orporate culture 3 (alues 3 )ower 3 !ocial
responsibilities 3 *thics- 9uilding a capable organi2ation, &unctional
issues 3 &unctional plans and policies 3 &inancial, #arketing, /perations
and )ersonnel plans and policies, !trategy *valuation 3 +mportance
!ymptoms of malfunctioning of strategy 3 /rgani2ation anarchies,
/perations $ontrol and !trategic $ontrol- #easurement of performance
3 .naly2ing variances 3 8ole of organi2ational systems in evaluation,
8escheduling of resources-Techni;ues for improving organi2ation
e<ectiveness
Reomme!"e" #e$ts
:awrence 8 =auch, 4illiam & -lueck, Business Policy and Strategic
Management, #c-raw-%ill, >
th
*dition
=ohn . )earce ++, 89 8obinson, =r, Strategic Management, ?
rd
*dition, .+T9! )ublications, "elhi
&red 8 "avid, Strategic Management - Concepts and Cases, )earson
*ducation, 1@
th
*dition, A@@>
I!strutio!s
The external paper will carry >@ marks and would be of three hours
duration The ;uestion paper will be divided into three groups, ie, +, ++,
+++ The ;uestion paper will consist of nine ;uestions, three from each
group $andidates will be re;uired to attempt fve ;uestions in all,
selecting not more than two ;uestions from each group
The internal paper will carry >@ marks and it will be distributed as
follows'
Two #id-!emester Tests each carrying 1@ marks
School of Management Studies, Punjabi University, Patiala
%&' Strate(i Ma!a(eme!t
MBA Part-II (Semester-IV) A
Two .ssignments each carrying 1@ marks
$lass )articipation and .ttendance to be of 1@ marks
School of Management Studies, Punjabi University, Patiala
MBA Part-II (Semester-IV) ?
Course Overview
The objective of the subject is to blend theory, concepts and
applications in a comprehensive and clear presentation The course works
from a strong theoretical foothold and apply behavioral science knowledge to
the development of organi2ational structures, strategies, and processes
Course Syllabus
Group I:
/rganisational $hange' why, how, for whom, forces of change,
signifcance and importance of change, nature of change, process of
organisational change, coping strategies for change, resistance to
change, managerial options for implementing change, guidelines
facilitating change
Group II:
+ntroduction to /rganisational "evelopment' "efnition, need,
assumptions, historical development, issues, and future of /"' #odels
and theories and planned change )rocess of /", issues in consultant-
client relationship
Group III:
/" +nterventions' )lanning interventionsB %uman resource
management intervention, Team interventionsB %uman process
interventions, Techno-structural interventions +nter group and Third
party peacemaking interventions, $omprehensive interventions,
!tructural interventions, personal interventions, &uture of /", 8esearch
on /"
Reomme!"e" #e$ts
Thomas - $ummings and $hristopher - 4orley, Organiation
!evelopment and Change, Thomson !outh-4estern, Cth *dition A@@D
Eilakant (, #anaging /rganisational $hange, !age )ublications
$hennai, A@@D
.bad, .hmed, !eveloping "#ective Organiation, !ri 8am $entre for
+ndustrial 8elations, Eew "elhi, :atest *dition
I!strutio!s
The external paper will carry >@ marks and would be of three hours
duration The ;uestion paper will be divided into three groups, ie, +, ++,
+++ The ;uestion paper will consist of nine ;uestions, three from each
group $andidates will be re;uired to attempt fve ;uestions in all,
selecting not more than two ;uestions from each group
The internal paper will carry >@ marks and it will be distributed as
follows'
Two #id-!emester Tests each carrying 1@ marks
Two .ssignments each carrying 1@ marks
$lass )articipation and .ttendance to be of 1@ marks
School of Management Studies, Punjabi University, Patiala
%&) Or(a!isatio!al *evelopme!t +
C,a!(e
MBA Part-II (Semester-IV) D
Course Syllabus
Group I:
+ntroduction to *thics and (alues and their importance in 9usiness'
*thical issues in capitalism and market systemB *thical and !ocial systems
The social responsibility of 9usiness, *thical conFicts, 4histle blowing
Group II:
*thics and organisations, *thics in human resource management and
organisational cultureB *thics in marketing, *thics in fnance, *thical codes
and incentives in corporate sector
Group III:
9roader ethical issues in society-- corruption, ecological concerns,
discrimination on the basis of gender, caste or raceB ethics and information
technology, impact of -ovt policies and laws on ethics, resolving ethical
dilemmas
Reomme!"e" #e$ts
!ekhar, 8$, "thical Choices in Business, 8esponse 9ooks, Eew
"elhi, 1776
!5$hakraborty, Managerial $ransformation by %alues, !age
)ublications, Eew "elhi, 177?
.nanta 5 -iri, %alues, "thics and Business& Challenges for
"ducation and Management, 8awat )ublication, =aipur
I!strutio!s
The evaluation will be as follows'
#aximum #arks' 1@@
+nternal .ssessment' 1@@
School of Management Studies, Punjabi University, Patiala
%&% Semi!ar o! Busi!ess -t,is
a!" Values
MBA Part-II (Semester-IV) >
1
Course Overview
Gpon the satisfactory completion of this course the students will be able to'
1 understand the theory of consumer and industrial buyer behaviourB
A be able to recogni2e and apply appropriate theory in order to solve
practical marketing and product management problemsB
? understand how information and communication Fows, and external
inFuences can a<ect purchasing decisionsB
D be able to analy2e general marketing strategy and provide advice on
basic consumerHindustrial buyer behaviour issuesB
Course Syllabus
Group I:
#acro and micro aspects of consumer 9ehaviour and their relevance to
+ndian economy $onsumer 9ehaviour and #arketing !trategy, *xternal
+nFuences' cross- cultural variations in $onsumer 9ehaviour, !ocial
class and its inFuence on $onsumer 9ehaviour, group dynamics and
consumer reference groups, the household life cycle, &amily decision
making
Group II:
+nternal +nFuences' consumer needs and motives, personality and
$onsumer 9ehaviour, consumer perception and marketing strategy,
learning, memory and product positioning $onsumer .ttitude' .ttitude
formation and change, communication, self-concept and its
applications, psychographics and life style
Group III:
)ersonal inFuence and opinion leadership3di<usion of innovations' the
di<usion process, the adoption process 3 consumer decision making
process3levels, models, information search, evaluation criteria, post-
purchase 9ehaviour3$onsumer expectation and satisfaction3managing
dissonance
Reomme!"e" #e$ts
!chi<man, : - and 5anuk, : :, Consumer Behaviour, )rentice-
%all of +ndia, Eew "elhi, A@@I
%awkins, ", +, Consumer Behaviour& Building Mar'eting
Strategy, Tata #c-raw-%ill )ublishing $ompany :td, Eew "elhi,
A@@6
9lackwell, 8oger ", #iniard, )aul 4, and *ngel, =ames &,
Consumer Behaviour, !outh-4estern, 7th *dition, A@@1
I!strutio!s
The external paper will carry >@ marks and would be of three hours
duration The ;uestion paper will be divided into three groups, ie, +, ++,
+++ The ;uestion paper will consist of nine ;uestions, three from each
group $andidates will be re;uired to attempt fve ;uestions in all,
selecting not more than two ;uestions from each group
The internal paper will carry >@ marks and it will be distributed as
follows'
Two #id-!emester Tests each carrying 1@ marks
Two .ssignments each carrying 1@ marks
$lass )articipation and .ttendance to be of 1@ marks
School of Management Studies, Punjabi University, Patiala
%&. Co!sumer Be,aviour
MBA Part-II (Semester-IV) I
Course Overview
The course has been developed so as to provide the students with
macro and micro aspects of *xport #arketing +t will make them aware about
+ndias standing at global level
Course Syllabus
Group I:
Eature , !cope of *xport #arketing, its di<erentiation from domestic
marketing, $onceptual framework of +nternational Trade, 9alance of
Trade, 9alance of )ayment, 8egional *conomic +ntegrations and their
role in global trade, Tari<s and Eon-Tari< barriers in +nternational trade,
+nternational +nstitutions for trade promotion 3 +#&, 4T/, +98"
Group II:
+ndias !hare in global trade, $omposition of +ndias trade and its
direction, +ndias Trade-policy framework, +nstitutional infrastructural
framework for export promotion in +ndia, &oreign market entry, )roduct
mix, )ricing, "istribution and )romotion
Group III:
*xport &inancing and "ocumentation, 8ole of *xim 9ank and other
institutions, )rocessing of an *xport /rder, Juality $ontrol and pre-
shipment inspection, :egal framework of +nternational trade
Reomme!"e" #e$ts
$ondi<, !till , -ovani, Sales Management, )rentice-%all of +ndia,
Eew "elhi, 177C
4right, 4inter and Keigler, (dvertising, Tata #c-raw-%ill
)ublishing $o :td, Eew "elhi, >
th
*dition
$hunawalla and !ethia, )oundations of (dvertising * $heory +
Practice, %imalaya )ublishing %ouse, #umbai, 6
th
*dition, A@@C
I!strutio!s
The external paper will carry >@ marks and would be of three hours
duration The ;uestion paper will be divided into three groups, ie, +, ++,
+++ The ;uestion paper will consist of nine ;uestions, three from each
group $andidates will be re;uired to attempt fve ;uestions in all,
selecting not more than two ;uestions from each group
The internal paper will carry >@ marks and it will be distributed as
follows'
Two #id-!emester Tests each carrying 1@ marks
Two .ssignments each carrying 1@ marks
$lass )articipation and .ttendance to be of 1@ marks
School of Management Studies, Punjabi University, Patiala
%&/ -$port Mar0eti!(
MBA Part-II (Semester-IV) 6
Course Overview
The objective of this course is to introduce the learner to the service
sector management in an organi2ation and to the process providing the
service To this end, we will understand the strategic role of services
marketing and develop the ability to defne and analy2e the problems dealt
with by managers
Course Syllabus
Group I:
The *mergence of !ervice *conomy, Eature, !cope and $oncept of
!ervices #arketing, "i<erence in -oods and !ervices #arketing,
#arketing $hallenges in !ervice 9usinesses, #arketing &ramework for
!ervices 9usinesses, 8elationship #arketing' $oncept, 9enefts and
!trategies, !ervices #arket !egmentation, Targeting and )ositioning
Group II:
The !ervice $lassifcation, !ervice )roduct "evelopment, $onsumer
9ehaviour in !ervices, $ustomer *xpectation of !ervices, $ustomer
)erception of !ervices, &ormulating #arketing #ix for !ervices
#arketing, +nternal #arketing, *mployee *mpowerment, $ustomer
+nvolvement in !ervices
Group III:
Juality +ssues and Juality #odelsB #anaging )roductivity and
"i<erentiation in !ervices /rgani2ationsB "emand-!upply
#anagementB .dvertising, 9randing and )ackaging of !ervices, !ervice
8ecovery #anagementB .pplications of !ervices #arketing 0$ase
!tudies1
Reomme!"e" #e$ts
Keithmal, ( . and 9itner, # =, Services Mar'eting, Tata
#c-raw-%ill )ublishing $ompany :td, Eew "elhi, D
th
*dition,
A@@>
:ovelock, $hristopher %, Services Mar'eting& People,
$echnology, Strategy, )earson *ducation, Eew "elhi, >
th
*dition,
A@@I
!hankar 8avi, Service Mar'eting, *xcel 9ooks, Eew "elhi, A@@A
I!strutio!s
The external paper will carry >@ marks and would be of three hours
duration The ;uestion paper will be divided into three groups, ie, +, ++,
+++ The ;uestion paper will consist of nine ;uestions, three from each
group $andidates will be re;uired to attempt fve ;uestions in all,
selecting not more than two ;uestions from each group
The internal paper will carry >@ marks and it will be distributed as
follows'
Two #id-!emester Tests each carrying 1@ marks
Two .ssignments each carrying 1@ marks
$lass )articipation and .ttendance to be of 1@ marks
School of Management Studies, Punjabi University, Patiala
%&1 Mar0eti!( o2 Servies
MBA Part-II (Semester-IV) C
Course Overview
To make students understand about the growing recognition that the
twin goals of cost reduction and service enhancement can be achieved
through logistics and supply chain management
Course Syllabus
Group I:
Eature and scope of logistics, defning physical distribution and
understanding its activity centers )hysical "istribution and its
relationship with marketing and material management
+nterdependence of transaction and exchange actions +mportance of
channels and concept of logistical support -eo-market dynamic
logistical operation, its elements and network +ntegrated )hysical
distribution and competitive actions of a company )hysical distribution
and elements of +nventory' +nventory costsB concept of */J, !afety
!tock
Group II:
Transportation , )hysical distribution' "i<erent transportation modes
and their pros and cons *valuation of transport decision &reight rate
structure and road transportation !ea , .ir cargo-tari< structure
)ractices and procedures of their operation and services provided by
them +ntermodal transportation $ontainerisationLs concept and its
operation +nland container depot , terminals in +ndia :iner !hipping
conferences -its norms and practices $hartering principles and
practices +nsurance and claim procedures in di<erent modes of
transportation 8eviewing transportation infrastructure in +ndia
+nterstate tari<s and documentation $arrier consignee liabilities
)ricing and related services
Group III:
*lements of storage and material handling, including warehousing and
packing alternatives 8eceipt and dispatch and loading and unloading
%andling machinery "ispatch of vehicles !ystem design and
administration Total costs planning, minimum tota1 costs policy,
maximum customer service policy, maximum proft policy,
/rganisation and $ontrol for physical distant +nformation system for
)" +nformation system in :ogistics
Reomme!"e" #e$ts
9owersox "onald =, ,ogistical Management, #acmillan
)ublishing $o, +nc, Eew Mork
#artin $hristopher, ,ogistics and Supply Chain Management,
)earson *ducation, Eew "elhi, !ixth *dition, A@@>
I!strutio!s
The external paper will carry >@ marks and would be of three hours
duration The ;uestion paper will be divided into three groups, ie, +, ++,
+++ The ;uestion paper will consist of nine ;uestions, three from each
group $andidates will be re;uired to attempt fve ;uestions in all,
selecting not more than two ;uestions from each group
The internal paper will carry >@ marks and it will be distributed as
follows'
Two #id-!emester Tests each carrying 1@ marks
Two .ssignments each carrying 1@ marks
School of Management Studies, Punjabi University, Patiala
%&3 Ma!a(eme!t o2
4o(istis
MBA Part-II (Semester-IV) 7
$lass )articipation and .ttendance to be of 1@ marks
School of Management Studies, Punjabi University, Patiala
MBA Part-II (Semester-IV) 1@
Course Syllabus
Group I:
8ural !ocio-*conomic environment and impact of urbani2ation,
industriali2ation and globali2ation on rural communities 8ural #arket
*nvironment 8ural "emand and 8ural #arket +ndex 8ural #arketing
and )roblems in 8ural #arketing
Group II:
8ural #arketing !trategies with special reference to ' 8ural #arket
segmentation )roduct !trategies )ricing !trategies "istribution
!trategies )romotion !trategies #arketing $ommunication in 8ural
#arkets #arketing 8esearch
Group III:
*conomic of selling in rural markets &ormulation of rural marketing
policies case studies relating to rural marketing of successful
companies
Reomme!"e" #e$ts
"ogra 9alram, -ural Mar'eting& Concepts and Practices, Tata #c--raw
%ill, Eew "elhi
5rishnamacharyulu $sg, :alitha 8amakrishnan, Cases in -ural
Mar'eting, "orling 5indersley 0+ndia1 )vt :td
8uchika 8amakrishnan, -ural Mar'eting .n .ndia& Strategies (nd
Challenges, Eew $entury )ublications, A@@I
I!strutio!s
The external paper will carry >@ marks and would be of three hours
duration The ;uestion paper will be divided into three groups, ie, +, ++,
+++ The ;uestion paper will consist of nine ;uestions, three from each
group $andidates will be re;uired to attempt fve ;uestions in all,
selecting not more than two ;uestions from each group
The internal paper will carry >@ marks and it will be distributed as
follows'
Two #id-!emester Tests each carrying 1@ marks
Two .ssignments each carrying 1@ marks
$lass )articipation and .ttendance to be of 1@ marks
School of Management Studies, Punjabi University, Patiala
%'& Rural Mar0eti!(
MBA Part-II (Semester-IV) 11
Course Syllabus
Group I:
!trategic )lanning, .nalytical tools in strategic management' 8ole of
+! in strategic planning, strategic .nalysis, !trategic choice, !trategic
+mplementationB +nformation !ystems, Types of +nformation !ystemsB
!trategic )lanning for +!B !trategy of +! with the wider set of
strategies, %istory of +! !trategic )lanning, $ontents of !trategic )lan
Group II:
+nformation !ystems !trategic )lanning, toolkitB !4/T, !ector analysis,
strategic importance analysis, 9eneft level matrix, +ndustry analysis,
-eneric 9usiness !trategy, !trategic Trust, 9usiness #odelling,
evolutionary models +nformation re;uirements analysis .lternative
classifcations of planning framework Top down aligning of +! and
business strategies +nformation value and +! investment
Group III:
$ompetitive advantage from +! strategiesB 9usiness re-engineeringB
/rganisational learningB +! resource managementB the role of +!, the
location of +!, the organisation of +!, #atching +! resource to business
community
Reomme!"e" #e$ts
4endy 8obson, Strategic Management and .nformation Systems,
)earson &urther *ducation, A@@7
!teve $larke, .nformation systems strategic management& an
integrated approach, Taylor )rint on "ema, A
nd
*d, A@@I
:audon and :audon, Management .nformation Systems& Organisation
and $echnology, )rentice-%all of +ndia )rivate :imited, I
th
*d, 1777
I!strutio!s
The external paper will carry >@ marks and would be of three hours
duration The ;uestion paper will be divided into three groups, ie, +, ++,
+++ The ;uestion paper will consist of nine ;uestions, three from each
group $andidates will be re;uired to attempt fve ;uestions in all,
selecting not more than two ;uestions from each group
The internal paper will carry >@ marks and it will be distributed as
follows'
Two #id-!emester Tests each carrying 1@ marks
Two .ssignments each carrying 1@ marks
$lass )articipation and .ttendance to be of 1@ marks
School of Management Studies, Punjabi University, Patiala
%'' Strate(i I!2ormatio!
Systems
MBA Part-II (Semester-IV) 1A
Course Syllabus
Group I:
/verview of !ystems .nalysis and "esignB !oftware applications today-
the changing scenarios-+ntroduction to di<erent methodologies and
!tructured !ystem .nalysis )roblem-identifcation-re;uirement
analysis' tools and techni;ues-feasibility analysis-/perational,
Technical and *conomical &easibility, details of !":$ approach,
9usiness !ystems $oncept' !ystems "evelopment :ife $ycle' )roject
!electionB &easibility !tudy
Group II:
Tools for .nalysis and "esign of 9usiness !ystems' #ethodologies
.vailable' Eeed for !tructured Techni;ues' !tructured Techni;ues
.vailable !ystem 8e;uirement !pecifcation and .nalysis' "ata &low
"iagrams' "ata "ictionaries' )rocess /rganisation and +ntersections'
"ecision .nalysis' "ecision Trees and Tables' *xpansion *xplosion and
Eormali2ation, "etailed "esignB #odulationB #odule !pecifcationB &ile
"esign
Group III:
"ata 9ase "esign, !ystem $ontrol and Juality .ssuranceB
"ocumentation ToolsB Testing Techni;ues .vailableB !ystem $ontrols
and .udit TrailsB !ystem .dministration and TrainingB $onversion and
/perations )lan, %ardware and !oftware !electionB %ardware
.c;uisitionB 9enchmarking, (endor !election /perating !ystem
!election , :anguage )rocessors, )erformance and .cceptance Testing
$riteria, #anaging "ata )rocessing in an /rganisationB "ata )rocessing
!etupB )roject #anagement Techni;ues for #anaging !oftware )rojects
Reomme!"e" #e$ts
5endall , 5endall, Systems (nalysis and !esign, 6th ed )rentice-%all
of +ndia, Eew "elhi, A@@C
"ennis, 4ixom , 8oth, Systems (nalysis and !esign, 4iley-+ndia, ?
rd
*d , A@@I
( 8ajaraman, (nalysis and !esign of .nformation Systems, /nd "d
)rentice-%all of +ndia, Eew "elhi, A@@D
.wad, *lias #, Systems (nalysis and !esign, And *d, -algotia
)ublications, Eew "elhi, 1777
I!strutio!s
The external paper will carry >@ marks and would be of three hours
duration The ;uestion paper will be divided into three groups, ie, +, ++,
+++ The ;uestion paper will consist of nine ;uestions, three from each
group $andidates will be re;uired to attempt fve ;uestions in all,
selecting not more than two ;uestions from each group
The internal paper will carry >@ marks and it will be distributed as
follows'
Two #id-!emester Tests each carrying 1@ marks
Two .ssignments each carrying 1@ marks
$lass )articipation and .ttendance to be of 1@ marks
School of Management Studies, Punjabi University, Patiala
%') System A!alysis +
*esi(!
MBA Part-II (Semester-IV) 1?
Course Syllabus
Group I:
+ntroduction to !oftware engineering, phases in !oftware development
!oftware development processes models, role of management in
!oftware development, role of metric and measurement !oftware
re;uirement specifcations, role of !8!, problem analysis, structuring
information, dataFow diagram and data dictionary, prototyping, other
toolsHmethods for analysis, re;uirement specifcation, validation,
metrics
Group II:
)lanning a software project, cost estimation, project scheduling,
staNng and personnel planning, team structure, !oftware confguration
management, !oftware $onfguration management plans, ;uality
assurance plans, project monitoring plans, risk management
Group III:
"etailed design, module specifcations, detailed design and process
design language, verifcation, metrics, coding, programming practice,
verifcation metrics Testing, testing fundamentals, functional testing,
structural testing, testing process, metrics
Reomme!"e" #e$ts
8* &airley, Soft0are "ngineering Concepts, Tata #c-raw-%ill, A@@7
4aman ! =awadekar, Soft0are "ngineering, Tata #c-raw-%ill, A@@D
+an !ommervile, Soft0are "ngineering, "orling 5indersley 0+ndia1
)vt :td, A@@C
)ankaj =alote, (n .ntegrated (pproach to Soft0are "ngineering, ?
rd
*d, Earosa )ublishing %ouse, A@@I
8oger ! )ressman, Soft0are "ngineering& ( Practitioner1s
(pproach, #c-raw %ill, Eew "elhi, Ith *d, A@@I
I!strutio!s
The external paper will carry >@ marks and would be of three hours
duration The ;uestion paper will be divided into three groups, ie, +, ++,
+++ The ;uestion paper will consist of nine ;uestions, three from each
group $andidates will be re;uired to attempt fve ;uestions in all,
selecting not more than two ;uestions from each group
The internal paper will carry >@ marks and it will be distributed as
follows'
Two #id-!emester Tests each carrying 1@ marks
Two .ssignments each carrying 1@ marks
$lass )articipation and .ttendance to be of 1@ marks
School of Management Studies, Punjabi University, Patiala
%'5 So2tware -!(i!eeri!(
MBA Part-II (Semester-IV) 1D
Course Syllabus
Group I:
$onceptual &oundation of 9usiness )rocess 8e-engineeringB 8ole of
information Technology in 9)8B )rocess +mprovement and )rocess
8edesignB 9)8 *xperiences in +ndian +ndustry
Group II:
)rocess identifcation and #appingB 8oleH.ctivity "iagramsB )rocess
(isioning and 9enchmarking' 9usiness )rocess +mprovement
Group III:
9usiness )rocess 8edesignB #an #anagement for 9)8 +mplementationB
8e- organi2ing )eople and #anaging $hange
Reomme!"e" #e$ts
8 8adhakrishnan, Business Process -eengineering& $e2t and
Cases, )rentice-%all of +ndia )vt :td, A@@C
#ichael %ammer, =ames $hampy, -eengineering the
Corporation& ( Manifesto )or Business -evolution, %arper $ollins
)ublishers, A@@D
=ayaraman,#!, Business Process -e-engineering, Tata #cgraw
%ill, 1
st
*d, 177I
$arr, " 5 and =ohanson, % =, Best Practices in -e-engineering,
Eew Mork, #c-raw %ill, 177>
$oulson Thomas, $, Business Process -e-engineering& Myth ,
-eality :ondon, 5ogan )age, 177D
I!strutio!s
The external paper will carry >@ marks and would be of three hours
duration The ;uestion paper will be divided into three groups, ie, +, ++,
+++ The ;uestion paper will consist of nine ;uestions, three from each
group $andidates will be re;uired to attempt fve ;uestions in all,
selecting not more than two ;uestions from each group
The internal paper will carry >@ marks and it will be distributed as
follows'
Two #id-!emester Tests each carrying 1@ marks
Two .ssignments each carrying 1@ marks
$lass )articipation and .ttendance to be of 1@ marks
School of Management Studies, Punjabi University, Patiala
%'% Busi!ess Proess + Re-
e!(i!eeri!(
MBA Part-II (Semester-IV) 1>
Course Syllabus
Group I:
*nterprise 8esources )lanning' *volution of *8)-#8) and #8) ++ -
problems of system islands need for system integration and interface-
early *8) )ackages-*8) products and #arkets - opportunities and
problems in *8) selection and implementationB *8) implementation
identifying 8) benefts team formation-$onsultant intervention-
!election *8)-)rocess of *8) implementation
Group II:
#anaging changes in +T organisation -)reparing +T infrastructure-
#easuring benefts of *8)-+ntegrating with other systems' The
emergence of reengineering concept- concept of business process
rethinking of processes identifcation of re-engineering need-preparing
for re-engineering -implementing change-change management-9)8 ,
*8)B !upply $hain #anagement' The concept of value chain
di<erentiation between *8) and !$#- !$# for customer focus-nee and
specifcity of !$#
Group III:
!$# scenario in +ndia-products and markets of !ehl-issue in selection
and implementation of !$# solution -$8# solutionsB *- 9usiness'
+ntroduction to 1-Eet technologies-*volution of *-$ommerce, *"+ and *-
9usiness - business opportunities basic and advanced business models
on internet- internet banking and related technologies- security and
privacy issues- technologies for *-9usiness &uture and -rowth of *-
9usinessLs
Reomme!"e" #e$ts
:angenalter, . -ary, "nterprise -esources Planning and Beyond3 !t
:ucie )ress, G!., 1st *dition, A@@@
.lexis, :eon, "-P !emysti4ed Tata #c-raw %ill, 1
st
*d, A@@@
#ahadeo =aiswal and -anesh (anapalli, $e2tboo' of "nterprise
-esource Planning, #acmillan )ublishers +ndia, A@@>
! )arthasarathy, "nterprise -esource Planning- Managerial +
$echnical Perspective, Eew .ge +nternational, A@@6
I!strutio!s
The external paper will carry >@ marks and would be of three hours
duration The ;uestion paper will be divided into three groups, ie, +, ++,
+++ The ;uestion paper will consist of nine ;uestions, three from each
group $andidates will be re;uired to attempt fve ;uestions in all,
selecting not more than two ;uestions from each group
The internal paper will carry >@ marks and it will be distributed as
follows'
Two #id-!emester Tests each carrying 1@ marks
Two .ssignments each carrying 1@ marks
$lass )articipation and .ttendance to be of 1@ marks
School of Management Studies, Punjabi University, Patiala
%'6 -!terprise Resoure
Pla!!i!(
MBA Part-II (Semester-IV) 1I
Course Overview
This course is an analysis leading to the appraisal and pricing of
securities +t discusses the income generating ability of securities, forecasts
of trends in the stock and bond markets, fundamental and technical analysis,
application of #odern )ortfolio Theory, analysis of active and passive
investment strategies, and measurement of portfolio performance
Course Syllabus
Group I:
/bjectives and )rinciples of +nvestment' risk and return' +nvestment
alternatives-!hares, "ebentures, -ovt !ecurities, )ublic "eposits,
#utual &unds, G:+), *T&, )&, E!$, )ost /Nce and 9ank deposits +ndian
!tock #arket' structure, )layers, *xchanges, "epositories
Group II:
!ecurities (aluation-(aluation models of e;uity shares +nvestment
.nalysisB &undamental analysis covering economic, industry and
company analysisB Technical .nalysis and chartist techni;uesB *Ncient
#arket hypothesisB &orm and tests, 8andom walk analysis
Group III:
)ortfolio #anagement' $oncept, /bjectives and !ignifcanceB )ortfolio
Theories' #arkowit2 model, !harpe model, $apital .sset )ricing model,
.rbitrage )ricing TheoryB )ortfolio selection and +nternational
diversifcation techni;ues )ortfolio revision' !cope and formula plans
Reomme!"e" #e$ts
&ischer "onald *, =ordan 8onald =, !ecurity .nalysis and )ortfolio
#anagement, )rentice hall of +ndia, Eew "elhi
( . .vadhani, +nvestment #anagement, %imalaya )ublishing %ouse,
#umbai, A@@?
&rancis, = $, #anagement of +nvestments, #c-raw-%ill 9ook $ompany,
And edition
#arshall =& and (ipul 5 9ansal, &inancial *ngineering-- . $omplete
-uide to &inancial +nnovation, )rentice-%all of +ndia )rivate :imited,
Eew "elhi, !econd edition, 1777
&rank 8eilly 5eith 9rown +nvestment .nalysis , )ortfolio #anagement,
6th *dition , !hro< )ublications
I!strutio!s
The external paper will carry >@ marks and would be of three hours
duration The ;uestion paper will be divided into three groups, ie, +, ++,
+++ The ;uestion paper will consist of nine ;uestions, three from each
group $andidates will be re;uired to attempt fve ;uestions in all,
selecting not more than two ;uestions from each group
The internal paper will carry >@ marks and it will be distributed as
follows'
Two #id-!emester Tests each carrying 1@ marks
Two .ssignments each carrying 1@ marks
$lass )articipation and .ttendance to be of 1@ marks
School of Management Studies, Punjabi University, Patiala
%'. Seurity A!alysis a!" Port2olio
Ma!a(eme!t
MBA Part-II (Semester-IV) 16
Course Overview
The overall objective of the course is to enable the learner to know
when and how to manage risks with derivatives and is expected understand
how risk management creates value The learner will be exposed to the
recent risk management development and empirical evidences on current
practices and should be able to have a good balance of theory and practice
in risk management
Course Syllabus
Group I:
+ntroduction to risk, risk measurement methods +ntroduction to
derivatives' &utures and forwards - valuation approach /ptions -
features and types, /ption trading strategies /ption - valuation
approaches
Group II:
!waps and swap valuation +nterest rate derivatives #anaging stock
price risk, credit risk, operational risk, interest rate risk, &/8*O risk,
catastrophic risk, li;uidity risk, technology risk, and environmental risk
Group III:
8isk management system in a bank and fnancial institution, +ntegrated
risk management system $ommodity "erivatives in +ndia- $onceptual
framework, growth and recent developments !*9+ framework for
derivatives trading in +ndia
Reomme!"e" #e$ts
=ohn $ %ull, Options, )utures and Other !erivatives, )earson
)rentice %all, &ifth edition, A@@I
8obert . !trong, "erivatives- .n +ntroduction, Thomson !outh
4est publishers,A@@A
I!strutio!s
The external paper will carry >@ marks and would be of three hours
duration The ;uestion paper will be divided into three groups, ie, +, ++,
+++ The ;uestion paper will consist of nine ;uestions, three from each
group $andidates will be re;uired to attempt fve ;uestions in all,
selecting not more than two ;uestions from each group
The internal paper will carry >@ marks and it will be distributed as
follows'
Two #id-!emester Tests each carrying 1@ marks
Two .ssignments each carrying 1@ marks
$lass )articipation and .ttendance to be of 1@ marks
School of Management Studies, Punjabi University, Patiala
%'/ *erivatives a!" Ris0
Ma!a(eme!t
MBA Part-II (Semester-IV) 1C
Course Overview
The objective of this course is to develop the ability in the students to
gain knowledge, insights and analytical skills related to how a frms
manager can go about designing, implementing, and using planning and
$ontrol systems to implement frms strategies
Course Syllabus
Group I:
#anagement $ontrol systems' 9asic concepts and domain of
#anagement control "esigning the $ontrol process and #anagerial
controls #anagement control *nvironment' understanding strategies
/rganisational $ontext of #anagement controls' formal and +nformal
control systems
Group II:
8esponsibility $enters' .n /verview, *xpense $enters, *ngineered
expense centers, "iscretionary expense centers and their control
characteristics, 8evenue $enters, )roft $enters, Transfer pricing,
+nvestment $enters, !tructure of .nalysis, #easures of assets
employed, *(. vs 8/+
Group III:
9udget )reparation' )rocess, behavioral aspects, .nalysing &inancial
)erformance reports )erformance #easurement systems' 9alanced
!corecard, $oncept, +mplementing )erformance #easurement systems,
"iNculties in implementation, +nteractive $ontrol #anagement $ontrol
o #ultinational $ompanies
Reomme!"e" #e$ts
8obert E .nthony and (ijay -ovindarajan, 3Management Control
Systems, Tata #c-raw-%ill )ublishing $o :td, Eew "elhi, 1A
th
*dition, A@@6
=oseph . #aciariello and $alvin = 5irby Management Control
Systems, )rentice-%all of +ndia, Eew "elhi, A@@>
I!strutio!s
The external paper will carry >@ marks and would be of three hours
duration The ;uestion paper will be divided into three groups, ie, +, ++,
+++ The ;uestion paper will consist of nine ;uestions, three from each
group $andidates will be re;uired to attempt fve ;uestions in all,
selecting not more than two ;uestions from each group
The internal paper will carry >@ marks and it will be distributed as
follows'
Two #id-!emester Tests each carrying 1@ marks
Two .ssignments each carrying 1@ marks
$lass )articipation and .ttendance to be of 1@ marks
School of Management Studies, Punjabi University, Patiala
%'1 Ma!a(eme!t Co!trol Systems
MBA Part-II (Semester-IV) 17
Course Overview
The basic objective of this course is to ac;uaint the students with the
concept of working capital, its overall management, the various constituents
of working capital and their management, determining and fnancing working
capital re;uirements
Course Syllabus
Group I:
)rinciples of 4orking $apital #anagement' $oncept and +mportance of
4orking $apital , $haracteristics of current assets ,optimum levels of
current assets /perating cycle and cash cycle ,working capital
leverage "etermination of working capital needs, factors a<ecting si2e
of working capital, 9ankers appraisal of working capital proposals,
restrictions under working capital advances $redit authori2ation
scheme
Group II:
&inancing of 4orking $apital' #anagement of short term3term loans
from banks $ash credit advances , overdraft, letter of credit
,unsecured and secured borrowing ,concept of security and margin
Trade credit, .ccrued expenses and deferred income, commercial
papers, +nstruments of +nternational #oney #arket, &actoring, $ost
and 8isk of short-term versus long-term debt, 8ecommendations of
"ahejia, Tandon, $hore and #arathe $ommittees
Group III:
#anagement of $ash' /bjectives of $ash %olding, $ash planning $ash
9udget, &orecasting $ash &lows, !ources of uncertainty in cash
forecasting ,%edging cash Fow uncertainties #anagement of surplus
cash $ash #anagement #odels #anagement of +nventoryB .9$
.nalysis ,!afety stock, 8eorder )oints, )erpetual +nventory !ystem,
+nventory (aluation, .dvances in +nventory #anagement #anagement
of 8eceivables' /bjectives of trade credit, factors a<ecting credit
decisions, credit terms, analysis and control of credit ,$ollection
management
Reomme!"e" #e$ts
=ames $(an %orne, )undamentals of )inancial Management,
)rentice %all of +ndia )rivate :td, Eew "elhi, *leventh edition
)rasanna $handra, )inancial Management& $heory and Practice,
Tata #c-raw-%ill )ublishing $ompany :imited, Eew "elhi, !ixth
edition
5han and =ain , )inancial Management& $e2t and Problems, Tata
#c-raw-%ill )ublishing $ompany :imited, Eew "elhi, Third edition
I!strutio!s
The external paper will carry >@ marks and would be of three hours
duration The ;uestion paper will be divided into three groups, ie, +, ++,
+++ The ;uestion paper will consist of nine ;uestions, three from each
group $andidates will be re;uired to attempt fve ;uestions in all,
selecting not more than two ;uestions from each group
The internal paper will carry >@ marks and it will be distributed as
follows'
Two #id-!emester Tests each carrying 1@ marks
School of Management Studies, Punjabi University, Patiala
%'3 Ma!a(eme!t o2 7or0i!(
Capital
MBA Part-II (Semester-IV) A@
Two .ssignments each carrying 1@ marks
$lass )articipation and .ttendance to be of 1@ marks
School of Management Studies, Punjabi University, Patiala
MBA Part-II (Semester-IV) A1
Course Syllabus
Group I:
9asic framework of "irect Tax :aw +ndia $omputation of Total +ncome
and Tax :iability under the +ncome Tax .ct, 17I1, #inimum .lternate
Tax, &ringe beneft Tax $oncept of Tax )lanning, #eaning, !cope, Tax
.voidance, Tax *vasion /bjective and +mportance of Tax )lanning,
#ethods of Tax )lanning and justifcation of Tax )lanning .reas of Tax
)lanning ,&orms of /rganisation , !cale of activity , :ocational .spects,
Eature of 9usiness
Group II:
Tax )lanning and &inancial #anagement ,+mportance of $apital
!tructure, $apital 8ationing ,factors inFuencing $apital structure
decisions ,!ources of funds and cost of capital, #easures of Tax
)lanning Tax $onsideration in "ividend )olicy and 9onus !hares
,!etting up of new 9usiness and Tax )lanning "eduction in respect of
profts and gains of newly established industrial undertaking in certain
specifed areas !pecial provisions in respect of newly established
industrial undertaking in */Gs and !*Ks .malgamation, "emerger
and Tax )lanning ,Taxation of non-residents 'Tax :iability special
provisions and incentives
Group III:
Tax )lanning with regard to specifc management decisions ,#ake or
9uy , /wn or :ease, #oderni2ationH replacement ,repair, renewal
closure or continuance ,choice of a system of accounting, employee s
remuneration and Tax )lanning ,"eduction of tax at source ,.dvance
payment of Tax ,8ules regarding fling of return of +ncomeB e-fling of
return of +ncome of $orporate .ssessee
Reomme!"e" #e$ts
(5!inghania, !irect $a2es, Taxmann )ublication0) 1:td , "elhi,
:atest edition
:akhotia 8E, .ncome $a2 Planning 5andboo', (ision 9ooks ,Eew
"elhi, :atest edition
I!strutio!s
The external paper will carry >@ marks and would be of three hours
duration The ;uestion paper will be divided into three groups, ie, +, ++,
+++ The ;uestion paper will consist of nine ;uestions, three from each
group $andidates will be re;uired to attempt fve ;uestions in all,
selecting not more than two ;uestions from each group
The internal paper will carry >@ marks and it will be distributed as
follows'
Two #id-!emester Tests each carrying 1@ marks
Two .ssignments each carrying 1@ marks
$lass )articipation and .ttendance to be of 1@ marks
School of Management Studies, Punjabi University, Patiala
%)& Corporate #a$
Pla!!i!(
MBA Part-II (Semester-IV) AA
Course Syllabus
Group I:
+nternational &inance' $oncept and role of international fnance manger
in an #E$B +nternational &inancial *nvironment, +nternational
transaction and fnancial market, trade and capital FowsB +nternational
&inancial !ystem' 8ole of +#& +98", "evelopment 9anks and
#ultinational 9anksB +nternational $apital and #oney #arket- *uro
"ollar and $urrency #arketB &inancial #arket +nstruments' -"8, ."8,
*uro +ssues, $) and *$9s
Group II:
#ultinational &irm' +ts rationale goals, constraintsB &inancial operations
of #E$s' !ources and +nvestment cannels, $ost of $apital and $apital
!tructure "ecisionsB &oreign "irect and +nstitutional +nvestment,
"evelopments in &oreign *xchange marketsB &actors a<ecting and
determination of exchange rate, &oreign exchange risk and exposureB
other risks exposures in +nternational +nvestments, #anaging various
risks and exposures
Group III:
#ultinational $apital 9udgeting3!ignifcance and various techni;ues'
#anaging #ultinational fund Fows' +nternational working capital
#anagement and &oreign trade, +nternational $ash #anagement,
#anagement of +nternational .ccount 8eceivablesB +nternational
dimension of taxation
Reomme!"e" #e$ts
)- .pte, +nternational &inancial #anagement, Tata #c-raw %ill, Eew
"elhi, &ourth *dition, A@@6
=e< #adura, +nternational &inancial #anagement, $engage :earning
+ndia )rivate :imited, Eew "elhi, &irst +ndian 8eprint,, A@@7
.lan $!hapiro, #ultinational &inancial #anagement, )rentice-%all of
+ndia )rivate :imited, Eew "elhi, *ighth *dition, A@@I
I!strutio!s
The external paper will carry >@ marks and would be of three hours
duration The ;uestion paper will be divided into three groups, ie, +, ++,
+++ The ;uestion paper will consist of nine ;uestions, three from each
group $andidates will be re;uired to attempt fve ;uestions in all,
selecting not more than two ;uestions from each group
The internal paper will carry >@ marks and it will be distributed as
follows'
Two #id-!emester Tests each carrying 1@ marks
Two .ssignments each carrying 1@ marks
$lass )articipation and .ttendance to be of 1@ marks
School of Management Studies, Punjabi University, Patiala
%%' I!ter!atio!al 8i!a!ial
Ma!a(eme!t
MBA Part-II (Semester-IV) A?
Course Overview
To introduce to the students the various fundamental and basic aspects
of the supply chain environment, including basic and introductory enterprise
resource planning systems and re;uirement systems The interrelationships
between purchasing, vendor selection, sources of supply and the role of
technology will also be explored in this course so that a student understands
the integrated approach to planning, ac;uisition, Fow and distribution from
raw materials to fnished products
Course Syllabus
Group I:
+ntroduction' "efnitions, importance, objectives, functions, relation
with other departments /rganisation for purchasing' meaning,
advantage, responsibilityB organisational structure )urchasing
procedureB )rocedure and policies of purchasingB forms and formalitiesB
contracts, ordering follow-upB #aintenance of fles and 8ecords,
Tendering and buying, price negotiation, purchasing principles
Group II:
!election of sources of supply 08ight source1 +mportance, classifcation,
elements of source selection and aids, selection of suitable vender0s1
supplier routing and various other aspects in selection of correct
source of supply "etermination of price 08ight )rice1B 8ole of price
factor in purchasing "etermination of price, method of prices
structure, -overnment role in price fxation Juality control 08ight
Juality1 8ole of ;uality in buying, responsibility, organisation of ;uality
control, classifcation of inspection procedureB standardisationB
specifcations, brands, standards of purchasing etc purchase budget
Group III:
.rea of research' 0+1 )9)T and )urchasingB 0++1 (alue
.nalysisHengineering and purchasing #ake or buy or lease in
purchasing level aspect of purchasingB +ntroduction, agency, $ontract
.ct, :i;uidated "amages, $ompensation, 4arranties, Title of -oods,
#ercantile :aws, *ssential clauses for purchase order claims
*valuating purchasing performance
Reomme!"e" #e$ts
!tuart & %einrit2, )aul ( &arrell and $lifton : !mith, Purchasing&
Principles and (pplications, )rentice-%all, *nglewood $li<s, Eew
=ersey, 6
th
*dition3
"onald 4 "obler, :amar :ee, =r and "avid E 9urt, Purchasing +
Materials Management, Tata #c-raw-%ill )ublishing $o :td, Eew
"elhi, &ourth edition, 17CD
%arold * &earon, #ichiel 8 :eenders, Purchasing and Materials
Management, #c-raw-%ill $ompanies, 1@
th
*dition, 177A
I!strutio!s
The external paper will carry >@ marks and would be of three hours
duration The ;uestion paper will be divided into three groups, ie, +, ++,
+++ The ;uestion paper will consist of nine ;uestions, three from each
group $andidates will be re;uired to attempt fve ;uestions in all,
selecting not more than two ;uestions from each group
The internal paper will carry >@ marks and it will be distributed as
follows'
Two #id-!emester Tests each carrying 1@ marks
School of Management Studies, Punjabi University, Patiala
%)' Pur,asi!(
Ma!a(eme!t
MBA Part-II (Semester-IV) AD
Two .ssignments each carrying 1@ marks
$lass )articipation and .ttendance to be of 1@ marks
Course Overview
To make students understand about the growing recognition that the
twin goals of cost reduction and service enhancement can be achieved
through logistics and supply chain management
Course Syllabus
Group I:
Eature and scope of logistics, defning physical distribution and
understanding its activity centers )hysical "istribution and its
relationship with marketing and material management
+nterdependence of transaction and exchange actions +mportance of
channels and concept of logistical support -eo-market dynamic
logistical operation, its elements and network +ntegrated )hysical
distribution and competitive actions of a company )hysical distribution
and elements of +nventory' +nventory costsB concept of */J, !afety
!tock
Group II:
Transportation , )hysical distribution' "i<erent transportation modes
and their pros and cons *valuation of transport decision &reight rate
structure and road transportation !ea , .ir cargo-tari< structure
)ractices and procedures of their operation and services provided by
them +ntermodal transportation $ontainerisationLs concept and its
operation +nland container depot , terminals in +ndia :iner !hipping
conferences -its norms and practices $hartering principles and
practices +nsurance and claim procedures in di<erent modes of
transportation 8eviewing transportation infrastructure in +ndia
+nterstate tari<s and documentation $arrier consignee liabilities
)ricing and related services
Group III:
*lements of storage and material handling, including warehousing and
packing alternatives 8eceipt and dispatch and loading and unloading
%andling machinery "ispatch of vehicles !ystem design and
administration Total costs planning, minimum tota1 costs policy,
maximum customer service policy, maximum proft policy,
/rganisation and $ontrol for physical distant +nformation system for
)" +nformation system in :ogistics
Reomme!"e" #e$ts
9owersox "onald =, ,ogistical Management, #acmillan
)ublishing $o, +nc, Eew Mork
#artin $hristopher, ,ogistics and Supply Chain Management,
)earson *ducation, Eew "elhi, !ixth *dition, A@@>
I!strutio!s
The external paper will carry >@ marks and would be of three hours
duration The ;uestion paper will be divided into three groups, ie, +, ++,
+++ The ;uestion paper will consist of nine ;uestions, three from each
group $andidates will be re;uired to attempt fve ;uestions in all,
selecting not more than two ;uestions from each group
The internal paper will carry >@ marks and it will be distributed as
follows'
Two #id-!emester Tests each carrying 1@ marks
School of Management Studies, Punjabi University, Patiala
%)) Ma!a(eme!t o2
4o(istis
MBA Part-II (Semester-IV) A>
Two .ssignments each carrying 1@ marks
$lass )articipation and .ttendance to be of 1@ marks
School of Management Studies, Punjabi University, Patiala
MBA Part-II (Semester-IV) AI
Course Overview
Gpon studying the subject the students would become familiar with the
use of all the tools and techni;ues needed to plan, analy2e and design new
or modify existing manufacturing and service facilities
Course Syllabus
Group I:
&actory 9uildings' 9uilding design, types of buildings, importance of
ideal buildings and re;uirements, recent trends )lant location concept'
factors inFuencing plant location, single facility location, multi-facility
location
Group II:
)lant :ayout' :ayout planning, strategic issues, designing process
layout, designing product layout, line balancing concepts
Group III:
#aterial handling' function of material handling, relationship to plant
layout #aterial handling systems' unit load concepts, material
handling principles, classifcation of material handling concepts
Reomme!"e" #e$ts
#eyers, &red, Plant ,ayout + Material 5andling, )rentice-%all of
+ndia, Eew "elhi, 1st *dition
&rancis, #c-innis, and 4hite, )acilities ,ayout and ,ocation,
)rentice-%all of +ndia, Eew "elhi, A
nd
*dition
*lwood ! 9u<a, Modern Production6Operations Management,
4iley !eries, C
th
*dition
I!strutio!s
The external paper will carry >@ marks and would be of three hours
duration The ;uestion paper will be divided into three groups, ie, +, ++,
+++ The ;uestion paper will consist of nine ;uestions, three from each
group $andidates will be re;uired to attempt fve ;uestions in all,
selecting not more than two ;uestions from each group
The internal paper will carry >@ marks and it will be distributed as
follows'
Two #id-!emester Tests each carrying 1@ marks
Two .ssignments each carrying 1@ marks
$lass )articipation and .ttendance to be of 1@ marks
School of Management Studies, Punjabi University, Patiala
%)5 Pla!t *esi(! + 4ayout
MBA Part-II (Semester-IV) A6
Course Syllabus
Group I:
Juality &unction' Juality of "esign, Juality of $onformance to design,
#anagement of Juality Juality $osts' Juality $ost $ategories
!tatistical tools in Juality $ontrol' $oncept of )robability "istribution,
Eormal )robability "istribution, 9inomial )robability "istribution and
)oisson )robability "istribution
Group II:
!tatistical aids for analy2ing data' !ampling concepts $oncept of
$onfdence +nterval' $onfdence +nterval on #eans Test of %ypothesis'
9asic concepts, !teps in testing a hypothesis, %ypothesis testing on
means, Test of hypothesis on (ariances, %ypothesis test on
proportions
Group III:
)rocess $apability' $oncept, $ontrol $harts' Types of control charts,
$ontrol charts for (ariables, .ttribute $ontrol $harts .cceptance
!ampling' $oncept of a :ot, /perating $haracteristic curve, :ot-by-:ot
.ttribute !ampling )lans, !ampling )lan for (ariables
Reomme!"e" #e$ts
4illiam ! #essina, Statistical 7uality Control for Manufacturing
Managers, 4iley !eries in *ngineering #anagement, A
nd
*dition
=# =uran and &rank # -ryna, 7uality Planning and (nalysis& )rom
Product !evelopment through Use, #cgraw-%ill !eries in +ndustrial
*ngineering and #anagement !cience, ?
rd
*dition
9ertrand : %ansen, 7uality Control and (pplication, )rentice - %all
of +ndia )rivate :imited, Eew "elhi, A@@D
I!strutio!s
The external paper will carry >@ marks and would be of three hours
duration The ;uestion paper will be divided into three groups, ie, +, ++,
+++ The ;uestion paper will consist of nine ;uestions, three from each
group $andidates will be re;uired to attempt fve ;uestions in all,
selecting not more than two ;uestions from each group
The internal paper will carry >@ marks and it will be distributed as
follows'
Two #id-!emester Tests each carrying 1@ marks
Two .ssignments each carrying 1@ marks
$lass )articipation and .ttendance to be of 1@ marks
School of Management Studies, Punjabi University, Patiala
%)% Statistial 9uality
Co!trol
MBA Part-II (Semester-IV) AC
Course Overview
This course provides an introduction to the concepts and analytic
methods that are useful in understanding the management of a frmLs
operations /ur aim is to 011 familiari2e you with the problems and issues
confronting operations managers, and 0A1 provide you with language,
concepts, insights and tools to deal with these issues in order to gain
competitive advantage through operations
Course Syllabus
Group I:
The 8ole of !ervices in an *conomy #atrix of !ervice $haracteristics,
$hallenge in /perations #anagement of !ervices, !ervice Juality
.ggregate $apacity )lanning for !ervices, &acility :ocation and :ayout
for !ervices
Group II:
#anaging supply relationships, *<ect of .utomation, /perations
!tandards and 4ork #easurement, #easurement and $ontrol of
Juality of !ervices, +nventory $ontrol for !ervices
Group III:
!ervice "elivery' !ervice processes, 8esource utili2ation, !cheduling
for !ervice )ersonnel and (ehicles, 4aiting-:ine .nalysis, "istribution
of !ervices, )roduct-!upport !ervices, $ase !tudies on )rofessional
!ervices
Reomme!"e" #e$ts
8obert =ohnson , -raham $lark, Service Operations
Management& .mproving Service !elivery, )earson, ?
rd
*dition
.ndrew -reasley, /perations Management, 4iley )ublishers,
A@@I
8ichard " #etters, 5athryn % 5ing-#etters, #adeleine )ullman,
Successful Service Operations Management, !outh-4estern
$ollege )ublishing, 1st *dition A@@A
I!strutio!s
The external paper will carry >@ marks and would be of three hours
duration The ;uestion paper will be divided into three groups, ie, +, ++,
+++ The ;uestion paper will consist of nine ;uestions, three from each
group $andidates will be re;uired to attempt fve ;uestions in all,
selecting not more than two ;uestions from each group
The internal paper will carry >@ marks and it will be distributed as
follows'
Two #id-!emester Tests each carrying 1@ marks
Two .ssignments each carrying 1@ marks
$lass )articipation and .ttendance to be of 1@ marks
School of Management Studies, Punjabi University, Patiala
%)6 Servie Operatio!
Ma!a(eme!t
MBA Part-II (Semester-IV) A7
Course Overview
$ompensation plays an important role in the life of an employee .nd
the same can be a bone of contention between employer and employee The
course designed will appraise the students regarding the new trends in
compensation, the benefts available to employees and the law governing
the payment of wages and bonus
Course Syllabus
Group I:
4age concepts, Theories of 4ages, +mportance, 4age )olicy, $riteria
for 4age &ixation, Techni;ues of 4age "etermination 4age &ixation
#achinery, 4age "i<erentials, and $hallenges of 8emuneration
+mpact of compensation and employees beneft on organi2ational
e<ectivenessB *conomic and 9ehavioural issues in compensation,
internal and external e;uity of wage system :aw relating to payment
of wages and bonus in +ndia 8emunerating the Top 9rass
Group II:
$onventional reward methods and their inade;uacies "eveloping
reward strategy 3 skill based pay, broad banding, team based pay,
payment by results, and performance related pay, variable
compensation $ompensation for executives and 8," sta< 8eward
structure in new industries 09)/, +T, %ospitality, Tourism, etc1, #E$s
and other organi2ations 8emuneration plan and business strategy
Group III:
)roft sharing, payment of bonus Types and signifcance of incentives,
fringe benefts 8etirement plans, productivity and wages
Gnderstanding tools in designing, improving and implementing
compensation packages
Reomme!"e" #e$ts
#ilkovich, Compensation, Tata #c-raw-%ill )ublishing $ompany
:td, Eew "elhi, A@@C
9" !ingh, Compensation and -e0ard Management, *xcel
9ooks, Eew "elhi, A@@I
%enderson, Compensation Management in a 8no0ledge Based
9orld, )earson *ducation, Eew "elhi, 7
th
*dition
I!strutio!s
The external paper will carry >@ marks and would be of three hours
duration The ;uestion paper will be divided into three groups, ie, +, ++,
+++ The ;uestion paper will consist of nine ;uestions, three from each
group $andidates will be re;uired to attempt fve ;uestions in all,
selecting not more than two ;uestions from each group
The internal paper will carry >@ marks and it will be distributed as
follows'
Two #id-!emester Tests each carrying 1@ marks
Two .ssignments each carrying 1@ marks
$lass )articipation and .ttendance to be of 1@ marks
School of Management Studies, Punjabi University, Patiala
%). Compe!satio!
Ma!a(eme!t
MBA Part-II (Semester-IV) ?@
Course Overview
:abour :aws play an important role in the functioning of an employee
and organi2ation .nd the same can be a bone of contention between
employer and employee relationship The course designed will appraise the
students regarding the new trends in industrial relations and %8 practices,
the beneftsHfacilities available to employees and the norms fxed by law
prevailing, for the betterment of employee employer relationship
Course Syllabus
Group I:
+ndustrial 8elations :egislation
1 The +ndustrial "ispute .ct,17D6
A The industrial *mployment 0!tanding /rders1 .ct,17DI
? The Trade Gnion .ct,17AI
D :aws relating to "ischarge, #isconduct, "omestic *n;uiries,
"iscipline .ction
Group II:
)rotective legislation
1 The factories act, 17DC
A The payment of wages act, 17?I
? The minimum wages act, 17DC
D The payment of bonus act, 17I>
> The e;ual remuneration act, 176I
I The contract labour 0regulation and abolition1 act, 176@
Group III:
!ocial security legislation
1 The workmens compensation act, 17A?
A The employees state insurance act, 17DC
? The employees provident funds and miscellaneous provisions act,
17>A
D The maternity beneft act, 17I1
> The payment of gratuity act, 176A
Reomme!"e" #e$ts
+ndian :aw +nstitute, ,abour ,a0 and ,abour -elations-Cases and
Material, 9ombay,Tripathi, 17C6
!E #ishra, ,abour and .ndustrial ,a0s, .llied )ublications, Eew
"elhi, A@@1
"ebi ! !aini, -edressal of ,abour :rievances; Claims and
!isputes, /xford , +9%P Eew "elhiP177D1
%: 5umar, ,abour + .ndustrial ,a0 in A volumes with free case
law reference A@@@-A@@6
I!strutio!s
The external paper will carry >@ marks and would be of three hours
duration The ;uestion paper will be divided into three groups, ie, +, ++,
+++ The ;uestion paper will consist of nine ;uestions, three from each
group $andidates will be re;uired to attempt fve ;uestions in all,
selecting not more than two ;uestions from each group
The internal paper will carry >@ marks and it will be distributed as
follows'
Two #id-!emester Tests each carrying 1@ marks
Two .ssignments each carrying 1@ marks
$lass )articipation and .ttendance to be of 1@ marks
School of Management Studies, Punjabi University, Patiala
%)/ 4abour 4aws
MBA Part-II (Semester-IV) ?1
Course Syllabus
Group I:
)sychology' Eature and !cope, )sychology and #anagement, +ndustrial
)sychology-nature and scope, +ndustrial )sychology and its relation
with !ociology, !ocial )sychology, -eneral )sychology and
#anagement, with special reference to )ersonnel #anagement,
.dvertising and #arketing, +ndividual di<erences and behaviour,
%uman needs and their implications for a work organi2ation,
)sychology applied to advertising, #arketing and $onsumer 9ehaviour
Group II:
)ersonnel !election and importance of testing techni;ues,
)sychological and )rojective tests, *mployees and Training
"evelopment, )erformance .ppraisal-Techni;ues and )roblems, =ob
!atisfaction and its measurement, $reativity a work-element of
creativity in leadership and decision making
Group III:
/rganisational 8ole !tress-managing stress, 9urnout-causes, e<ect and
coping, -ender biasness in +ndian organi2ations, 4omen as a minority,
4ork !tress and women, 4omen as successful manager, #onotony,
9oredom and &atigue at work places, The )hysical surroundings of
work place-;uality of work life
Reomme!"e" #e$ts
%: 5alia, .ndustrial Psychology, The .ssociated )ublishers, 1
st
*dition, A@@I
$ary : $ooper and *dwin . :ocke, .ndustrial and Organiational
Psychology, 9lackwell )ublishing, A@@@
=oseph TiNn, *rnest = #c$ormick, and "aniel 8 +lgen, .ndustrial
Psychology, )rentice hall of +ndia )vt :td, Eew "elhi, 17C6
#ichael - .amodt, .ndustrial 6 Organiational Psychology,
$engage :earning, A@@C
4ayne 4eiten and #argaret . :loyd, Psychology (pplied to
Modern ,ife, Thomson :earning C
th
*dition, A@@6
I!strutio!s
The external paper will carry >@ marks and would be of three hours
duration The ;uestion paper will be divided into three groups, ie, +, ++,
+++ The ;uestion paper will consist of nine ;uestions, three from each
group $andidates will be re;uired to attempt fve ;uestions in all,
selecting not more than two ;uestions from each group
The internal paper will carry >@ marks and it will be distributed as
follows'
Two #id-!emester Tests each carrying 1@ marks
Two .ssignments each carrying 1@ marks
$lass )articipation and .ttendance to be of 1@ marks
School of Management Studies, Punjabi University, Patiala
%)1 I!"ustrial
Psy,olo(y
MBA Part-II (Semester-IV) ?A
Course Overview
The course has been designed to make the students aware of the
changing role of %8 in international organi2ations having large number of
subsidiaries which are operating in di<erent countries and cultures as
compared to the domestic companies
Course Syllabus
Group I:
*volution of an +nternational *nterprise, *nvironmental variables in
global business, Gnderstanding $ulture 0culture and management
styles in selected countries1, $ross $ultural "i<erences and #anagerial
+mplications "i<erence between "omestic and +nternational %uman
8esource #anagement
Group II:
$ross $ultural 8esearch #ethodologies and %ofstedes %ermes study,
!tructural *volution of -lobal /rgani2ations, :eadership across 9orders
and $ultures, $ross $ultural $ommunications and Eegotiations
Group III:
!taNng, Training and "evelopment, $ompensation, )erformance
#anagement, 8epatriation in -lobal /rgani2ations, *thical "ilemmas in
+nternational #anagement
Reomme!"e" #e$ts
#onir % Tayeb, .nternational 5uman -esource Management,
O2ford, A@@C
%elen "eresky, .nternational Management& Managing (cross
Borders and Cultures, )rentice %all of +ndia, D
th
*dition
!$-upta, .nternational 5-M, #acmillan +ndia :td A@@I
)eter = "owling, "enice * 4elch, .nternational 5uman -esource
Management, Thompson :earning, A@@I
I!strutio!s
The external paper will carry >@ marks and would be of three hours
duration The ;uestion paper will be divided into three groups, ie, +, ++,
+++ The ;uestion paper will consist of nine ;uestions, three from each
group $andidates will be re;uired to attempt fve ;uestions in all,
selecting not more than two ;uestions from each group
The internal paper will carry >@ marks and it will be distributed as
follows'
Two #id-!emester Tests each carrying 1@ marks
Two .ssignments each carrying 1@ marks
$lass )articipation and .ttendance to be of 1@ marks
School of Management Studies, Punjabi University, Patiala
%)3 Cross Cultural a!" Global
Ma!a(eme!t
MBA Part-II (Semester-IV) ??
Course Overview
Training plays an important role in the skill development and
performance enhancement of an employee and organi2ation The course
designed will appraise the students regarding the new trends in training
methods and their e<ectiveness and %8 practices,
Course Syllabus
Group I:
Training process- an overviewB role, responsibilities and challenges to
training managersB organi2ation and management of training functionB
training needs assessment of training need and action researchB
instructional objectives and lesson planning
Group II:
:earning processB training climate and pedagogyB developing training
modulesB training methods and techni;uesB facilities planning and
training aidsB training communication
Group III:
Training evaluation , costB training and development in +ndia #E$s
perception of training function )erception of training in a public sector
organi2ation
Reomme!"e" #e$ts
9uckley, 8, , $aple, = 0A@@D1 $he theory and practice of training
0>th ed1 :ondon and !terling,
:ynton, 8, )areek, G 0A@@@1, $raining for Organisational
$ransformation<
Part = for Policy Ma'ers and Change Managers, !age, :ondon,
8ae, : 017761, 5o0 to Measure $raining "#ectiveness, ?rd ed,
-ower, .ldershot,
I!strutio!s
The external paper will carry >@ marks and would be of three hours
duration The ;uestion paper will be divided into three groups, ie, +, ++,
+++ The ;uestion paper will consist of nine ;uestions, three from each
group $andidates will be re;uired to attempt fve ;uestions in all,
selecting not more than two ;uestions from each group
The internal paper will carry >@ marks and it will be distributed as
follows'
Two #id-!emester Tests each carrying 1@ marks
Two .ssignments each carrying 1@ marks
$lass )articipation and .ttendance to be of 1@ marks
School of Management Studies, Punjabi University, Patiala
%5& Ma!a(eme!t o2 #rai!i!( a!"
*evelopme!t
MBA Part-II (Semester-IV) ?D
Course Overview
The objective of the course is to familiari2e the students with the
theoretical framework of the theory of economic integration, and its impact
on trade and investment Fows among the region and on the global economy
Course Syllabus
Group I:
Theory of international trade, gains from international trade, changing
pattern of world trade, -ravity model, 8icardian model of comparative
advantage, %eckscher-/hlin theory of trade, :eontief paradox
Group II:
+nternational economic integration, gains from economic integration,
stages of economic integration, factors driving economic integration,
economic integration and endogenous growth, emergence of regional
blocks, globali2ation vs regional blocks, resource allocation,
environment problem, technology transfer
Group III:
*mergence of *G and its benefts, *uro 2one and its benefts, E.&T.,
.!*.E, 4T/ vs 8T/, 88T.s as exception in 4T/, polari2ation of trade
Reomme!"e" #e$ts
=ackson, =, $he 9orld $rading System, $ambridge, #ass' #+T
)ress, A
nd
*dition, A@@A
5rugman, )aul 8 and /bstfeld, #, .nternational "conomics&
$heory and Policy, )earson *ducation, C
th
*dition, A@@C
9halla, (5, 9orld "conomy in >?s& ( Portfolio (pproach, "elhi,
.nmol )ub )vt :td, 177@
"re2e, =ean and !en, .amrtya, .ndian !evelopment& Selected
-egional Perspectives, "elhi, /xford Gniversity )ress, 1776
I!strutio!s
The external paper will carry >@ marks and would be of three hours
duration The ;uestion paper will be divided into three groups, ie, +, ++,
+++ The ;uestion paper will consist of nine ;uestions, three from each
group $andidates will be re;uired to attempt fve ;uestions in all,
selecting not more than two ;uestions from each group
The internal paper will carry >@ marks and it will be distributed as
follows'
Two #id-!emester Tests each carrying 1@ marks
Two .ssignments each carrying 1@ marks
$lass )articipation and .ttendance to be of 1@ marks
School of Management Studies, Punjabi University, Patiala
%5' Re(io!al Blo0s
MBA Part-II (Semester-IV) ?>
Course Overview
The objective of the course is to familiari2e the students with the
functioning of the international economic organi2ations and their changing
role in the context of globali2ation of the world economy
Course Syllabus
Group I:
*mergence of +nternational *conomic /rgani2ations and "evelopment
"iplomacy, %istorical "evelopments, 9retton woods and international
monetary set-up, 4orld 9ank and its aNliates, +nternational 9ank for
8econstruction and "evelopment 0+98"1
Group II:
+nternational "evelopment .gency 0+".1, +nternational &inance
$orporation 0+&$1, #ultilateral +nvestment -uarantee .gency 0#+-.1
Group III:
4orld 9ank and "eveloping countries, -eneral .greement on Tari<s
and Trade 0-.TT1, 4orld Trade /rgani2ation 04T/1, Gnited Eations
$onference on Trade and "evelopment 0GE$T."1, +nternational :abour
/rganisation 0+:/1
Reomme!"e" #e$ts
9halla, (5, .nternational Co-operation, "elhi, .nmol, C
th
*dition
!imai, #ihaly !emocratic Process and the Mar'et& Challenges of
the $ransition, Gnited Eations Gniversity )ress, 1777
!imai, #ihaly, $he )uture of :lobal :overnance, 4ashington,
"$, Gnited !tates +nstitute of )eace )rocess, 177D
I!strutio!s
The external paper will carry >@ marks and would be of three hours
duration The ;uestion paper will be divided into three groups, ie, +, ++,
+++ The ;uestion paper will consist of nine ;uestions, three from each
group $andidates will be re;uired to attempt fve ;uestions in all,
selecting not more than two ;uestions from each group
The internal paper will carry >@ marks and it will be distributed as
follows'
Two #id-!emester Tests each carrying 1@ marks
Two .ssignments each carrying 1@ marks
$lass )articipation and .ttendance to be of 1@ marks
School of Management Studies, Punjabi University, Patiala
%5) I!ter!atio!al -o!omi
Or(a!isatio!s
MBA Part-II (Semester-IV) ?I
Course Overview
The objective of the course is to ac;uaint the students with the export-
import procedures, documentation and logistics
Course Syllabus
Group I:
"ocumentation &ramework, *xim "ocumentation, +nternational
9usiness $ontracts' Types, &ormation, *lements, :egal "imensions,
"ispute !ettlementB +nstruments and methods of &inancing *xports
including credit and collections, Gniform custom and practices 0G$)1B
9usiness 8isk $overage-$argo, $redit and &oreign *xchange 8isk
$overage, $argo +nsurance, &oreign *xchange 8egulations and
&ormalities
Group II:
Juality $ontrol and )re-shipmentB +nspection $oncept !cheme and
)roceduresB 8ole of $learing and &orward .gentsB *xcise $learance of
cargoB $ustom $learing and &orward .gentsB *xcise $learance of
cargoB !hipment of *xport $argoB $ustom $learance of *xport $argoB
$ustom $learance of +mport $argoB Eegotiations of "ocuments with
9anksB )rocedures and documentation for availing export incentives-
"uty drawbacks, +mport :icensing and other incentivesB )rocessing of
an *xport /rder
Group III:
4orld !hipping' !tructure, :iners, and Tramps, $onference !ystemB
&reight, and !tructure $ontainerisation and other developments,
+nternational .greements and $onferences on !ea TransportB +ndian
!hipping' Trends, !tructure, $oncepts of "ry )ort, $ontainerisation
#achinery for $onsultationB .ir Transport' +nternational set up, &reight
structure
Reomme!"e" #e$ts
! !hiva 8amu (5 9halla, .nternational Business& "nvironment
and Management, .nmol )ublications )vt :td, 6
th
8evised
*dition, A@@?
)aras 8am, "2port 9hat 9here 5o0, .nupam )ublishers, Eew
"elhi, 177>
I!strutio!s
The external paper will carry >@ marks and would be of three hours
duration The ;uestion paper will be divided into three groups, ie, +, ++,
+++ The ;uestion paper will consist of nine ;uestions, three from each
group $andidates will be re;uired to attempt fve ;uestions in all,
selecting not more than two ;uestions from each group
The internal paper will carry >@ marks and it will be distributed as
follows'
Two #id-!emester Tests each carrying 1@ marks
Two .ssignments each carrying 1@ marks
$lass )articipation and .ttendance to be of 1@ marks
School of Management Studies, Punjabi University, Patiala
%55 -$port-Import Proe"ures: *oume!tatio!
a!" 4o(istis
MBA Part-II (Semester-IV) ?6
Course Overview
The objective of this course is to develop a diagnostic and conceptual
understanding of the cultural and related behavioural variables in the
management of global organisations
Course Syllabus
Group I:
-lobal 9usiness--rowth and *volution, *nvironmental variables in
global business %uman and cultural variables in -lobal organisations
$ross $ultural di<erences and managerial implications
Group II:
$ross $ultural research methodologies and %ofstedeLs %ermes !tudy,
!tructural evolution of global organisationsB $ross $ultural
communication and negotiationB $ross $ultural leadership and decision
making
Group III:
%uman 8esources #anagement in global organisations' *thics in
international business, 4estern and *astern management thoughts in
the +ndian context
Reomme!"e" #e$ts
.lder E=, .nternational !imensions of Organisational Behaviour,
South-Western Publisher, 2001
9artlett, $hristopher . and -hoshal, !, $ransnational
Management& $e2t, Cases and -eadings in Cross Border
Management, $hicago +rwin, 177>
"owling, )=, .nternational !imensions of 5uman -esources
#anagement, And edition, $alifornia, 4adsworth, 177D
I!strutio!s
The external paper will carry >@ marks and would be of three hours
duration The ;uestion paper will be divided into three groups, ie, +, ++,
+++ The ;uestion paper will consist of nine ;uestions, three from each
group $andidates will be re;uired to attempt fve ;uestions in all,
selecting not more than two ;uestions from each group
The internal paper will carry >@ marks and it will be distributed as
follows'
Two #id-!emester Tests each carrying 1@ marks
Two .ssignments each carrying 1@ marks
$lass )articipation and .ttendance to be of 1@ marks
School of Management Studies, Punjabi University, Patiala
%5% Global ;uma! Resoures
Ma!a(eme!t
MBA Part-II (Semester-IV) ?C
Course Overview
To make students averse and conversant about the importance and
applicability of foreign language
Course Syllabus
Group I:
-rammar' "efnite , +ndefnite articles, !ingular and plural of nouns,
feminine , plural of adjectives, $onjunction of verbs of the frst and
second groups and of etre, avoir and faire )ossessive adjectives,
contracted articles
Group II:
-rammar' "emonstrative articles, past tense with avoir and etre,
partitiae articles, future tense, the imperative, conjugation of verbs of
third group
Group III:
-rammar' $omparative adjectives, superlatives, possessive pronouns,
personal pronoun
I!strutio!s
The external paper will carry >@ marks and would be of three hours
duration The ;uestion paper will be divided into three groups, ie, +, ++,
+++ The ;uestion paper will consist of nine ;uestions, three from each
group $andidates will be re;uired to attempt fve ;uestions in all,
selecting not more than two ;uestions from each group
The internal paper will carry >@ marks and it will be distributed as
follows'
Two #id-!emester Tests each carrying 1@ marks
Two .ssignments each carrying 1@ marks
$lass )articipation and .ttendance to be of 1@ marks
School of Management Studies, Punjabi University, Patiala
%56 8orei(! 4a!(ua(e 2or
Busi!ess
MBA Part-II (Semester-IV) ?7
Course Overview
The objective of this course is to ac;uaint the students with the
concepts and tools for analy2ing, designing and improving the supply chain
in an organisation and also to understand the changing distribution scenario
Course Syllabus
Group I:
+ntroduction to supply chain and its role and objectives :ogistics
strategy and planning :ogistics and $ustomer service :ogistics
product - Eature of product, &unctional vs +nnovative products, )roduct
life cycle- )roduct characteristics
Group II:
8etailing- role of information, information Fow, and information
sources, internal information, external information +nformation
!ystems in 8etail :ogistics - logistics, distribution center, outsourcing,
store vs distribution center delivery, pull vs push logistics strategies
!trategic .dvantages of +nformation !ystems in :ogistics - improved
product availability, improved assortment, improved return on
investment
Group III:
$o-ordination in the supply chain - 9ull whip e<ect Transport decisions
- modal choice, vehicle routing and scheduling Eetwork design
decisions +nventory decisions - pull and push types of systems
!ourcing strategy !upply chain performance 3 !$/8 model
Reomme!"e" #e$ts
8obert 9 %andfeld, *rnest : Eichols, .ntroduction to Supply
Chain Management, )rentice %all of +ndia, Eew "elhi, 177C
=ames, . /9rien, .ntroduction to .nformation Systems, Tata
#c-raw-%ill )ublishing $o :td, Eew "elhi, A@@>
!unil $hopra and )eter #eindel, !upply $hain #anagement,
)earson *ducation, ?
rd
*dition, A@@C
I!strutio!s
The external paper will carry >@ marks and would be of three hours
duration The ;uestion paper will be divided into three groups, ie, +, ++,
+++ The ;uestion paper will consist of nine ;uestions, three from each
group $andidates will be re;uired to attempt fve ;uestions in all,
selecting not more than two ;uestions from each group
The internal paper will carry >@ marks and it will be distributed as
follows'
Two #id-!emester Tests each carrying 1@ marks
Two .ssignments each carrying 1@ marks
$lass )articipation and .ttendance to be of 1@ marks
School of Management Studies, Punjabi University, Patiala
%5. Supply C,ai!
Ma!a(eme!t
MBA Part-II (Semester-IV) D@
Course Overview
The objective of this course is to understand the assortment planning
and merchandise purchasing techni;ues and also the e<ective pricing
strategies used by retail organisations
Course Syllabus
Group I:
.ssortment )lanning )rocess - need for trade-o< between variety,
assortment and product availability, assortment plan )roduct mix
trends, !ales &orecasting, !etting &inancial objective
Group II:
#erchandise )urchasing 9randing !trategies 3 manufacturers brands,
private label brands #anagerial issues in global sourcing decisions
#erchandise purchasing and handling process *thical and legal issues
in merchandise purchasing
Group III:
!etting the retail price - price setting objectives, price setting
determinants )ricing !trategies and )ractices - *very day low pricing
0*":)1, highHlow pricing, coupons, rebates, leader pricing )rice
bundling #ultiple pricing )rice lining, /dd pricing #ethods of !etting
)rices .djustments to the initial 8etail )rice
Reomme!"e" #e$ts
9erman 9 and *vans = 8, -etail Management, )earson
*ducation, Eew "elhi, A@@A
8oger $ox and )aul 9rittain, -etail Management, &inancial TimesH
)rentice %all, D
th
*dition
#ichael :evy # and 9arton . 4eit2, -etailing Management, Tata
#c-raw-%ill )ublishing $o :td, Eew "elhi, A@@I
I!strutio!s
The external paper will carry >@ marks and would be of three hours
duration The ;uestion paper will be divided into three groups, ie, +, ++,
+++ The ;uestion paper will consist of nine ;uestions, three from each
group $andidates will be re;uired to attempt fve ;uestions in all,
selecting not more than two ;uestions from each group
The internal paper will carry >@ marks and it will be distributed as
follows'
Two #id-!emester Tests each carrying 1@ marks
Two .ssignments each carrying 1@ marks
$lass )articipation and .ttendance to be of 1@ marks
School of Management Studies, Punjabi University, Patiala
%5/ Mer,a!"isi!( Pla!!i!( a!"
Strate(ies
MBA Part-II (Semester-IV) D1
Course Overview
The objective of this course is to understand the importance of
formulating a retail market strategy and the elements of fnancial strategies
to measure the performance of retail organisations
Course Syllabus
Group I:
"efnition of 8etail #arket !trategy, Target market and 8etail format,
9uilding !ustainable $ompetitive .dvantage-:ocation, #erchandise,
)rice, !ervice and $ommunications, .chieving !trategic )ositioning-
/perations )urchasingH:ogistics #arket 8esearch, &inancing,
Technology Eature of !trategic )lanning
Group II:
8etail !trategic )lanning )rocess-"eveloping the mission, establishing
objectives, !ituational analysis, +dentifying strategic alternatives
!electing the target markets, /btaining resources needed to compete,
"eveloping positioning strategy, !trategy implementation, *valuating
results and $ontrolling operations !trategic )roft model- .n overview
Group III:
The !trategic )roft #odel-8eturn on .ssets, 8eturn on Eet 4orth,
+mproving &inancial )erformance, )roft management .sset
management, "ebt management +ncome !tatements- !ales, $ost of
-oods sold, -ross margins, *xpenses, Eet profts 9alance !heet-
.ssets- $urrent assets .ccounts receivable, #erchandise inventory,
+nventory turnover, $ash and other $urrent assets, operating $ycle,
&ixed assets, .sset turn over :iabilities and /wners *;uity
Reomme!"e" #e$ts
9erman 9 and *vans = 8, -etail Management, )earson
*ducation, Eew "elhi, A@@A
/$ &errell and #ichael %artline, Mar'eting Strategy, Thomson
)ublication, ?
rd
*dition, A@@6
4alker #ullns, 9oyd :arreche, Mar'eting Strategy, Tata #c-raw-
%ill )ublishing $o :td, Eew "elhi, >
th
*dition, A@@6
I!strutio!s
The external paper will carry >@ marks and would be of three hours
duration The ;uestion paper will be divided into three groups, ie, +, ++,
+++ The ;uestion paper will consist of nine ;uestions, three from each
group $andidates will be re;uired to attempt fve ;uestions in all,
selecting not more than two ;uestions from each group
The internal paper will carry >@ marks and it will be distributed as
follows'
Two #id-!emester Tests each carrying 1@ marks
Two .ssignments each carrying 1@ marks
$lass )articipation and .ttendance to be of 1@ marks
School of Management Studies, Punjabi University, Patiala
%51 Retail Strate(ies
MBA Part-II (Semester-IV) DA
Course Overview
The objective of this course is to make students averse about the
+mportance of store management so that they can handle the retail
operations eNciently and e<ectively
Course Syllabus
Group I:
!tore #anagement - 8ole of store managers, managing the store
personnel, minimi2ing the cost of the retail store, managing the buying
and selling activities, providing customer service $ost $ontrols -
:abour scheduling, store maintenance, *nergy #anagement,
8educing inventory shrinkage, "etecting and )reventing shop
lifting
Group II:
+ntroduction - $reating a !tore +mage $reating a 9uying *nvironment
!tore *xteriors - #ar;uee, *ntrances, "oor types, 4alkways, "isplay
windows, !i2e of the building, $olors and #aterials, Then )revention
!tores +nteriors - #anaging space, #erchandise )resentation
Techni;ues 3 !tore :ayout, (isual #erchandising, .tmospherics !tore
!ecurity - $ustomer theft, *mployee theft, !upplier pilferage, $redit
#anagement
Group III:
!electing the !tore :ocation #arked .rea .nalysis - &actors .<ecting
.ttractiveness of #arket .reas and Trade .reas "emographic,
*conomic, $ultural, "emand, +nfrastructure, *stimating !ales )otential-
.rea sales activities, :evel of competition Trade .rea .nalysis-!i2e and
shape of trade areas, #easurement and defnition of the trade area
Reomme!"e" #e$ts
(arley 8 and 8af; #, Principles of -etail Management, )algrave
#acmillan, Eew Mork, A@@D
"avid -ilbert, -etail Mar'eting Management, )earson *ducation,
Eew "elhi, A@@?
)atrick # "unne and 8obert & :usch, -etailing, Thomson !outh
4estern )ublisher, $incinnati, >th *dition, A@@D
I!strutio!s
The external paper will carry >@ marks and would be of three hours
duration The ;uestion paper will be divided into three groups, ie, +, ++,
+++ The ;uestion paper will consist of nine ;uestions, three from each
group $andidates will be re;uired to attempt fve ;uestions in all,
selecting not more than two ;uestions from each group
The internal paper will carry >@ marks and it will be distributed as
follows'
Two #id-!emester Tests each carrying 1@ marks
Two .ssignments each carrying 1@ marks
$lass )articipation and .ttendance to be of 1@ marks
School of Management Studies, Punjabi University, Patiala
%53 Store
Ma!a(eme!t
MBA Part-II (Semester-IV) D?
Course Overview
The objective of this course is to' understand the relationship
marketing as a means of building relations with all the stakeholdersB and
understand the promotion mix objectives
Course Syllabus
Group I:
.n overview or 8elationship #arketing &undamental $oncepts in
8elationship #arketing $ustomer .c;uisition and 8etention !trategies
$ustomer :oyalty .naly2ing )roftability of $ustomers /verview of
$8# and 4eb 9ased Technologies
Group II:
:earning /rgani2ation +ntegrated 8elationship #arketing !trategies
8etail #arketing $ommunication 8ole of 8etail )romotion )rogram-
#ethods for $ommunicating with the $ustomers, !ales promotion,
)ublic relations, )ersonal selling )lanning 8etail $ommunication
)rogram-*stablishing objectives, determining promotional budget,
objectives and task method, thumb rule method
Group III:
.ssigning the )romotional 9udget +mplementing advertising programs
- creating message advertising agencies, selecting advertising media,
determining the fre;uency and timing of advertisements *valuating
the e<ectiveness of advertisements, +mplementing !ales )romotion
)rograms, +mplementing )ublicity )rograms
Reomme!"e" #e$ts
9arnes =ames -, Secrets of Customer -elationship Management,
#c-raw-%ill, 1
st
*dition, A@@@
!wift 8onald !, (ccelerated Customer -elationships, )rentice-%all
of +ndia, Eew "elhi, A@@@
-osney, =ohn 4, and 9oehm, Thomas ), Customer -elationship
Management "ssentials, )rentice-%all of +ndia, Eew "elhi, A@@@
9erman 9 and *vans = 8, -etail Management, )earson
*ducation, Eew "elhi, A@@A
I!strutio!s
The external paper will carry >@ marks and would be of three hours
duration The ;uestion paper will be divided into three groups, ie, +, ++,
+++ The ;uestion paper will consist of nine ;uestions, three from each
group $andidates will be re;uired to attempt fve ;uestions in all,
selecting not more than two ;uestions from each group
The internal paper will carry >@ marks and it will be distributed as
follows'
Two #id-!emester Tests each carrying 1@ marks
Two .ssignments each carrying 1@ marks
$lass )articipation and .ttendance to be of 1@ marks
School of Management Studies, Punjabi University, Patiala
%%& Customer Relatio!s,ip -sse!tials
i! Retaili!(