ASSIGNMENTS

MK0008
(2 credits)
Set 1
Marks 30
E- MARKETING

Note:
I. Each Question carries 10 marks
II. Answer any three questions of the following

1. How does e- marketing relate to e- business?

2. Distinguish between e- Marketing and Traditional marketing
3. Explain the ITC’s E- choupal model and its relevance to E- marketing
4. Bring out the detailed structure of e- marketing plan.
5. What are the legal issues involved in the e- marketing.
6. Write a note on online survey research.
 ASSIGNMENTS
MK0008
(2 credits)
Set 2
Marks 30
E- MARKETING

Note:
I. Each Question carries 10 marks
II. Answer any three questions of the following

1. Discuss the consumer behavior in B2B and B2G markets.

2. Explain the bases used in the e- marketing segmentation.
3. Describe the eight dimension of differentiation in e- marketing.
4. What are the product and price decisions involved in the E- marketing
5. Write a note on distribution functions in E- marketing.
6. Discuss the building blocks of e-CRM.