TAGLINE : Maa jaisi koi nahi

SOURCE: Informal

CREDIBILITY OF SOURCE : Belief, Faith and health.

SOCIAL CLASS : Middle class and Upper Middle class

CONSUMER SEGMENT : Urban and Rural

REFERANCE GROUP: Normative

TARGET GROUP: Parents

APPEAL: Emotional Appeal

CULTURE: Indian core value (A typical Housewife)
TAGLINE : Tanishq Diwali Gift

SOCIAL CLASS: Upper middle class and Upper class

CONSUMER SEGMENT: Urban

TARGET GROUP: Adults

APPEAL: Economic and Emotional

CULTURE: Indian core value (celebration of Diwali Festival)
TAGLINE: Coke Open Happiness

Endorser: Imran khan

CREDIBILITY OF SOURCE:

SOCIAL CLASS: Lower class,Middle class

CONSUMER SEGMENT: Rural and Urban

REFERANCE GROUP: Normative

APPEAL: Humour

TAGLINE: You are more Powerfull than you Think

SOCIAL CLASS: Upper Middle class and Upper class

CONSUMER SEGMENT: Urban

REFERANCE GROUP: Normative

TARGET GROUP: Adults, Teenagers

APPEAL: Humour,

CULTURE: None
TAGLINE: Ek Idea jo badal de aap ki duniya

SOURCE: Formal And Informal

SOCIAL CLASS: Universal

CONSUMER SEGMENT: Urban and Rural

REFERANCE GROUP: Normative

APPEAL: Humour

CULTURE:Indian culture