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  • Advertisement in Newspaper

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    Swarup Sheth
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    Newspaper advertising comes in two main types - display ads and classified ads. Display ads are written messages with images that appear throughout the newspaper except on the editorial and classified pages, allowing advertisers to include text, logos, photos and maps. Classified ads are specifically placed in the classified section and grouped under subheadings like jobs, education or services. Advertising in newspapers has advantages like large circulation reach, quick placement, and relatively low cost, while disadvantages include media competition, low youth readership, short shelf life, and ad clutter.

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    Newspaper

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    Newspaper advertising comes in two main types - display ads and classified ads. Display ads are written messages with images that appear throughout the newspaper except on the editorial and classified pages, allowing advertisers to include text, logos, photos and maps. Classified ads are specifically placed in the classified section and grouped under subheadings like jobs, education or services. Advertising in newspapers has advantages like large circulation reach, quick placement, and relatively low cost, while disadvantages include media competition, low youth readership, short shelf life, and ad clutter.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views10 pages

    Advertisement in Newspaper

    Uploaded by

    Swarup Sheth
    Newspaper advertising comes in two main types - display ads and classified ads. Display ads are written messages with images that appear throughout the newspaper except on the editorial and classified pages, allowing advertisers to include text, logos, photos and maps. Classified ads are specifically placed in the classified section and grouped under subheadings like jobs, education or services. Advertising in newspapers has advantages like large circulation reach, quick placement, and relatively low cost, while disadvantages include media competition, low youth readership, short shelf life, and ad clutter.

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    © All Rights Reserved
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    ADVERTISEMENT IN

    NEWSPAPER
    Presentation By : Presentation By :
    Swarup Sheth
    Omkar Deshmukh
    Ketan Deshpande
    Tejas Kulkarni
    Advertisement Concepts
    Paid form of communication
    Non personal- direct to mass
    Identified sponsor
    Inform and persuade
    Print media- advertising in Newspaper
    Types of ads-
    Display ads Display ads
    Classified ad
    Display advertising
    A display advertisement is a written message,
    often accompanied by an illustration or
    photograph, which can be placed in any section of
    the newspaper except editorial page and classified
    section. section.
    It contains- text, logos, photograph, location maps
    etc
    Classified advertising
    Run in the classified section
    Arranged in sub heads or grouped into categories
    such as- Education
    Jobs
    Computer
    Services
    Advantages
    Large circulation- reach to large number
    Quick advertisement
    Effectively low cost
    Immediate and enhanced response
    Disadvantages
    Media Competition
    Low-Younger Market Readership
    Shorter Shelf Life
    Ad Clutter
    THANK YOU THANK YOU

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