Types of advertisements

A span of television programming produced and paid for by an

organization that conveys a message of products / services
offered.
Advantage of TV ads

Mass audience.
It reaches consumers one and one.( like a
salesperson)
Conveys message with sight, sound, and motion,
which gives your business instant credibility.
It achieves impact.
Disadvantages of TV ads
Difficult to effectively target your core audience with
television advertising.
It is the most expensive form of advertising .
There has been an erosion of television viewing
audiences due to the great amount of program
selection available to consumers.
Creating an effective advertising campaign is not an
easy task. Fleeting impressions.
Considered to be the most effective TV Ad ever, this 50 seconds
aired only once in the United States and clearly demonstrates the
power of TV advertising…
Commercials of various lengths that run on radio stations
 
Advantages of Radio Ads

Mass use
Audience selectivity
Low Cost
Geographic flexibility
Disadvantages of Radio Ads

Audio presentation ONLY

Less attention than television
Non – standardized buying
Short life
The dissemination of advertising messages using visual, printed
items. Print advertising can include billboards, newspapers,
catalogs, mailers, flyers and magazine ads.
Advantages of Print Ads

Target audience
High geographic and demographic focus
Flexible and timely
Psychology of reproduction
Disadvantages of Print Ads
Short Life
Long closing periods
Waste of circulation
No guarantee of position
Small “pass along” audience
Audience decreasing with online newspapers and
magazines now available.
Advertising using short films or still messages shown before
movies begins at cinemas/theatre.
Advantages of Cinema Ads
Large target market
High audio-visual impact.
Advertiser’s company image is often boosted by the
association with the movies on the big screen.
Frequent repetition of the message builds brand
awareness.
Cinema advertising has longevity
Advertising recalls are four times higher than ads
placed on television.
Disadvantages of Cinema Ads

High cost per contact

Poor verification of response
Limited number of people reached per exposure.
Limited (time/site specific) opportunity to see
Award winning Cinema Ad
Advantages of Outdoor
Targets a specific audience according to location
Repeat exposure
Ads are not lost in the mix of competitors and
editorials
Brand awareness and strong name recognition
 One of the most cost-effective mediums of
advertising
Disadvantages of Outdoor

Limited scope for message

External conditions affect the visibility
Audience sees the advertisement several times over
months and become blind to it
Limited audience selectivity
Creative limitations
Outdoor - Fifa
Advertising placed outside the regular medium, includes
categories such as ambient, transport and point of purchase
advertisements.
Advantages

Element of surprise
Cost effective
No competing with regular media
Immediate impact
Disadvantages

Impossible to evaluate
Small coverage
Limited reach
Product oriented
Limited targeting
Size and shape of available spaces
Swiss Skydiving – Elevator sign
Advertising Media
B2B
Print : Specialized magazines-
- to create brand awareness
- product knowledge
- positioning

Print : Yellow Pages

- ready to buy customers
B2C
Print : Newspapers
- Brand awareness
- Stimulate purchase
- Quantify ( ROI)
Print : Yellow Pages
- Competitive positioning
Outdoor
- Brand awareness
- Product knowledge
- Cheap