Product: A product is nothing but goods or service that can be offered to targeted customers or

consumers. It is a part of marketing mix and the whole marketing strategy begins with the product.

Igloo Chocbar ice cream is one of the sensational frozen items among every ice cream lover especially
the youngster. It becomes a reliever in the scorching temperature of summer and a delight in the chilling
breeze of winter. It belongs to the product line of the foremost ice cream manufacturing company of
Bangladesh, Abdul Monem Limited. Like every other product, this product has a level of quality,
quantity, design, brand name, features, benefit, size, shape, color, packaging, labelling etc. to define it in
front of its consumers.

Quality: Whenever it comes to quality, Igloo always proved its ice creams fresh and pure. In fact, the
primary ingredients and the packaging materials are obtained from Australia, New Zealand and
Denmark. It also acquired some quality recognition:

 ISO 22000:200 (Food safety management system)

 HACCP Authentication
 BSTI Verification (Halal ice cream brand)

Quantity: In one stick of Igloo Chocbar ice cream, net content of ice cream is 70ml.b.

Design: It is a half round shaped flat with chocolate coated around vanilla bar which looks delicious.

Brand name: The brand representing Chocbar ice cream, product line of Abdul Monem Limited, is
Igloo. This brand name significantly created place in the heart of the consumers.

Features: The ice cream is made with some elements such as purified water, chocolate, sugar, milk
solids, glucose syrup and other ingredients. The approximate nutrition value is 295.42 kilocalorie per
100gm.

Benefit: Normally ice cream minimizes the stress level and gives kickstart amidst monotonous work.
Moreover, it contains healthy substances.

Packaging: The packaging of the ice cream is by plastic paper which was once golden-black color and
now black-brown color. It can be portable and storable easily.
Labelling: The labelling of the Chocbar ice cream includes logo, tagline (A world of Great Taste!!),
price, net worth, ingredients, manufacturing and expiring date, batch no., name of the company,
certifications and many more.

With a new concept and improvised flavor, Igloo introduced the same Chocbar named ‘Chocbar Insta’
in 2020.

Product is a direct element to fulfill consumers’ need, want, and demand. Implementing marketing
tactics, product can be used as a strategy to mark a firm position in the market. Following this, Igloo
brings minimum two new products on yearly basis.
References -

https://www.lawyersnjurists.com/article/report-ice-cream-industries-bangladesh-igloo-polar-milk-vita/

http://dspace.bracu.ac.bd/xmlui/bitstream/handle/10361/14852/16104160_BBA.pdf?sequence=1

https://www.igloobd.com/