List any four major media types and identify some of the strengths and weaknesses of each of them:

Broadcast example is Television:

+ Strengths: Good-mass marketing coverage; low cost per exposure; combines sight, sound, and
motion; appealing to the senses; good audience data by program.
+ Weaknesses: High absolute costs; high clutter; fleeting exposure; less audience selectively.

Oline Media example is Internet:

Advantages- High selectively; low cost; immediacy; interactive capabilities
Weaknesses:Potentially low cost; the audience controls exposure; clutter.

Print example is Newspaper:

Advantages: Flexibility; timeliness; good local market coverage; broad acceptability; high
believability.
Weaknesses:- Short life; low reproduction quality of ads; small pass-along audience; clutter.

Display example is Outdoor:

Strengths: flexibility; high repeat exposure; Wide coverage in local markets; low cost; low
message competition; good positional selectivity; high frequency of exposure.
Weaknesses: Little audience selectivity; creative limitations: low time threshold, local
restrictions; high wearout due to high frequency of exposure.