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EXECUTIVE SUMMARY
Market value
The Chinese homewares market grew by 7.3% in 2012 to reach a value of $31.1 billion.
Market value forecast
In 2017, the Chinese homewares market is forecast to have a value of $46.8 billion, an increase of 50.5% since 2012.
Category segmentation
Textiles & soft furnishings is the largest segment of the homewares market in China, accounting for 61.3% of the
market's total value.
Geography segmentation
China accounts for 39.9% of the Asia-Pacific homewares market value.
Market rivalry
Players within the market are diversified retailers, such as department stores or supermarkets, which are not critically
reliant upon homeware sales, easing rivalry.




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