1e!!ing 20E Mar@ 9) .rice Circuitry A"C +ith 20E %ar@ u) ,;- Conentiona! +ith 20E %ar@ u) ,;- Current 1e!!ing .rice ,E- Adanced #29.79 &16.00 #32.00 "oosted &##.76 #62.00 #&0.00 Custo%is ed 9#6.37 &88.00 620.00 Fro% the ta*!e a*oe< it is dis)!ayed that the .C" /e)art%ent has not *een %eeting the 20E Mar@ 9) on the cost o' eery )roduct *ut Adanced Circuitry ,'ro% the A"C %ethod-. (he ta*!es sho+ that the /e)art%ent has *een %a@ing !osses 'ro% "oosted Circuitry and Custo%ised Circuitry and has *een %a@ing good )ro'it 'ro% Adanced Circuitry. .C" shou!d 'ocus on the three Circuits een!y as Adanced CircuitryGs )rice +as higher than aerage +hi!e "oosted and Custo%ised +ere +e!! under)riced as re)orted 'ro% the 1a!es /e)art%ent. ,'2 $ssue 2 ,'2'1 (ro&lems 0ith Conventional (roduct Costing Systems 1. /rien *y 7o!u%e "ased Cost /riersD (his assu%es that a!! )roducts are at unit !ee! cost hence the cost is ca!cu!ated *y a%ount o' )roducts )roduced in genera! un!i@e the A"C syste% +here*y is %ore detai! as it ca!cu!ates the cost o' %anu'acturing and actiities. 2. /oesnt Inc!ude 5on-Manu'acturing CostsD Conentiona! .roduct Costing 1yste%s do not ta@e into account 5on-Manu'acturing Cost such as Ins)ection o' .roduct or trans)ortation o' )roduct to retai!ers. 3. 5ot *atch sensitieD Assu%es a!! *atches )roduced are the sa%e siBe. .rice does not ary +hen *atch A is s%a!!er than the regu!ar *atch siBe< cost )er unit o' )roduct re%ains constant. 9nder A"C 1yste%< *atch !ee! actiities are )er'or%ed each *atch o' )roduct as to gauge the siBe o' the *atch. ,'2'2 Advantages 0ith Activity )ased Costing 1. It o''ers %ore accurate set o' data to sta@eho!ders. 2. Manage%ent +ou!d hae *etter ad%inistration o' )roducts at hand +ith the identi'ication o' cost )oo!s and cost driers. 3. An accurate )roduct cost !eads to a %ore e''icient %ar@et )rice *eing decided. ,'2', /imitations o% Activity )ased Costing 1. Cost o' constant!y u)dating A"C is high as it reHuires e3tensie and detai!ed cost and actiities. 2. (he data %ight *e s@e+ed due to high 'aci!ity !ee! cost ,non-)roduct cost- 4'0 1ecommendations .C" shou!d o)t to use the A"C 1yste% due to the 'act that their *usiness ino!es %any actiities that are not accosted 'or using the conentiona! %ethod. Instead o' *asing cost so!e!y o'' %achine hours< A"C syste% tota!s u) cost 'ro% di''erent cost driers such as ins)ection and %achine setu) that are actua! cost contri*uting to the )roduction o' the Circuitries. It +as sho+n in Issue 1 that *y 'o!!o+ing the data o*tained *y the A"C syste%< the .C" /e)art%ent %anaged to understand the situation in hand +hich +as the under)ricing in *oth "oosted Circuitry and Custo%ised Circuitry and the oer)ricing o' Adanced Circuitry. A!so< .C" has *atch orders +hich are aried in siBe and +i!! create deiations in cost ca!cu!ation using the Conentiona! Costing 1yste%s due to its ina*i!ity to di''erentiate< 'or e3a%)!e< the di''erence *et+een 3000 units o' Adanced Circuitry and &00 Custo%ised Circuitry. (here'ore< to o*tain a %ore accurate set o' cost data< .C" shou!d i%)!e%ent Actiity "ased Costing 1yste%. 2'0 Conclusion In this co%)etitie +or!d< eery co%)any needs to strie to *e as e''icient as )ossi*!e in eery as)ect o' their co%)any in order to stay one ste) ahead o'' their co%)etitors. First!y< .C" needs to increase its e''iciency in )roduct costing as )ricing a )roduct +rong!y can cause a +rong res)onse 'ro% the %ar@et and in turn trigger the +rong decision o' the co%)any to act on the %ista@e. 6nce the costs are corrected< .C" shou!d gather so%e ne+ res)onse on Adanced< "oosted and Custo%ised Circuitry and %a@e a decision 'ro% then on to either 'ocus on "oosted and Custo%ised Circuitry or sta*!y dee!o) +ays to increase )roductiity and %a3i%ise cost )er unit circuitry *ui!t. 3'0 1e%erence 0ecture & I(o)ic &D Actiity "ased CostingI .o+er)oint 0ecture 5otes htt)sDJJ!%s.curtin.edu.au