TARGET AUDIENCE

PROFILE












Gender : Females mostly
Music interests : Mostly electronic dance music (40%), also rock music (30%), third place goes to indie, house, and modern
(10% each)
- Electronic dance music lovers mostly like these Djs : Deadmau5, Calvin Harris, Tiesto, Hardwell, Martin Garrix, David
Guetta.
- Rock music lovers said they like bands such as : Bon Jovi, Guns n Roses, Iron Maiden, Nirvana, ACDC, Metallica. TA
also mentioned a local punk rock band called Dying Breeds.
Magazines : Kerrang (20% paper version); Mojo (10% digital version); Electronic sound (30% digital version/10% paper
version); Other, like Cosmopolitan, Hello etc (20% digital version/10% paper version)
Festivals that my TA goes to :
- Creamfields (40%)
- Reading (30%)
- Others do not go to any festivals at all, or chooses small festivals and gigs.
Favourite restaurants :
- Nandos (50%)
- KFC (20%)
- McDonalds (30%)
Favourite colours :
- Black (30%)
- White (20%)
- Red (10%)
- Other (40%)
Body art for/against?
- Tattoo (20%)
- Piercing (30%)
- Both (50%)
Favourite wild animal :
- Lama (20%)
- Puma (30%)
- Tiger (30%)
- Lion (20%)