BUSINESS ENGLISH CERTIFICATE BEC

Unit 7 A proposal
A company that produces soap, decides to start producing washing up liquid / shampoo
- to increase business
- To extend the product range
- They have the existing know-how
o Skills
o Technology
- To diversify their product You guarantee against changes in the market
- If you dont do it, someone else will

To put all of your eggs in one basket = You rely entirely on one product
To go bankrupt = Andare in banca rotta

To extend the product range
Competitors activity
The company skills
Brand identity
Product development costs
Company expansion vs specialisation

Round-up points = to summerize the different points you will want to talk about
To reckon = To consider / think
To plough money / something back into the company = to put something back = To reinvest
To reduce tax exposure = To reduce the amount of taxes you have to pay
Cut-throat market = Very competitive market
Swallow a fair amount of cash = I twill be very expensive
To mull over = To think about
To get cracking on = Start working
Return on investment = I get money back from my investment
Accounting = Contabilit
Accounting software = Software per gestire la contabilit
Retail outlet = Business name for a shop
Retailer = Sells products directly to the public
Wholesaler = sells to the retailer
Vat returns = Declaration of taxes
The payroll = The list of people in your company that you have to pay
Demand Supply = Domanda / Offerta
Feedback = The comments you receive from the public
To tailor something = Purpose design for the customer = To customize
To employ = To take on = To hire ( American) = To recruit
The overheads = General running costs
To envisage = To imagine, to calculate
Outlay = Expenditure = The act of paying money
Room = Little space / Space = Larger than room.

Linking words
At the same time = Also
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