STRENGTHS WEAKNESSES

OPPORTUNITIES THREATS
Guide Questions
What are the recent
trends related to the
event that can be used
to attract people?
Are there seasonal
trends during the event?
(e.g. Christmas-related
event)
Can you partner with
known brands or other
organizations to boost
the uality o! your
event?
Guide Questions:
What aspects need
improvement?
What are the
characteristics o! the
event or the org that will
be a disadvantage?
What characteristics o!
the event make it similar
to previous events" make
it predictable to others?
Guide Questions:
Are there similar events
or con#icting events at
the same time or season
the event is scheduled to
be held?
Are there tough
competitors in the
market?
What are the e$ternal
problems that can arise
during the planning and
hosting o! event?
Guide Questions:
What does the org do
best in terms o! events
similar to this one?
What are the
characteristics o! the
event that will make it a
tough competitor in the
market?
What aspects make the
event uniue or
di%erent?
&s the event going to sell
something new to the
SWOT Analysis
Event Name ____________________________________________________________________________________________________________
(List down in bullet points all that is applicable to each quadrant.)
' Alan Chapman ())*-)+.