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  • Starbucks Overview

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    Ike Nnoaham
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    Starbucks began in 1971 in Seattle and has since grown to over 18,000 stores in 62 countries. Over the decades, Starbucks expanded its portfolio through acquisitions of companies like Tazo Tea and Seattle's Best Coffee, and more recently has focused on digital offerings for customers. Starbucks differentiates itself through motivated employees providing exceptional customer service, high quality coffee beans, technology innovations, supporting coffee farmers, and creating a welcoming community environment in stores.

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    Starbucks began in 1971 in Seattle and has since grown to over 18,000 stores in 62 countries. Over the decades, Starbucks expanded its portfolio through acquisitions of companies like Tazo Tea and Seattle's Best Coffee, and more recently has focused on digital offerings for customers. Starbucks differentiates itself through motivated employees providing exceptional customer service, high quality coffee beans, technology innovations, supporting coffee farmers, and creating a welcoming community environment in stores.

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    11 views2 pages

    Starbucks Overview

    Uploaded by

    Ike Nnoaham
    Starbucks began in 1971 in Seattle and has since grown to over 18,000 stores in 62 countries. Over the decades, Starbucks expanded its portfolio through acquisitions of companies like Tazo Tea and Seattle's Best Coffee, and more recently has focused on digital offerings for customers. Starbucks differentiates itself through motivated employees providing exceptional customer service, high quality coffee beans, technology innovations, supporting coffee farmers, and creating a welcoming community environment in stores.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 2

    Starbucks

    MGMT 613
    Group 8
    Starbucks Company Overview & History
    Timeline
    Established in 1971 in Seattle, Washington
    Grew from 55 stores in 1989 to over 18,000
    stores in 62 countries today
    1987 Changes name to Starbucks
    Corporation
    1995 Starbucks Coffee International opens in
    Japan
    1999 Acquires Tazo Tea company and Hear
    Music company
    2003 Acquires Seattles Best Coffee
    2010 Expands digital offerings for customers



    Differentiators
    Motivated employees
    Exceptional superior customer service
    Selling Environment
    High Quality Beans
    Technology
    Farmers Support Centers
    Socially Responsible
    2nd Home



    Products
    Beverages
    Pastries
    Whole coffee beans
    Coffee-related retail items

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