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50 Countries
16000 Locations
One Name
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Now Serving
 Introduction
• Name : Starbuck (Inspired from Moby-Dick Novel)
• Founders: Jerry Baldwin , Zev Siegl , Gordan Bowker
• Founded:1971, Pike place market in Settle
,Washington
• Industry :Restaurant, Retail , Entertainment
• Key person: Howard Schultz (Chairman, President ,
CEO)
• Employed :1.6 Lac partners
• Achievement:
 2005:Second Best Company to work with (fortune
survey)
 2010: World Most Ethical Company
 Photo Gallery

“We aren’t in the coffee business, serving people.

We are in the people business, serving coffee.”
StarbuckProducts
Partner
 History
• 1971: Starbucks opens first store in Seattle’s
Pike Place Market.
• 1982:Howard Schultz joins Starbucks as
director of retail operations and marketing.
• 1983: Howard travels to Italy and impressed
with espresso bars in Milan.
• 1984: Starbucks to test the coffeehouse
concept in downtown Seattle, where the first
Starbucks® Caffè Latte was served.
 History
• 1986: Howard Schultz left Starbuck and opened IL
Giornale (coffee Bar)
• 1987: Starbuck was sold to Howard Schultz for
$ 3.8 million
• 1992: First IPO turned to be most successful IPOs
of the year
• 1996: Entered into Tokyo market
• 1998: Acquired UK Settle Coffee Company
• 2009: Becomes the world’s largest buyer of Fair
Trade Certified™ coffee
 Mission

• "To inspire and nurture the human spirit -

One person, One cup, and One
Neighbourhood at a time."
 Vision

• “To establish Starbucks as the most

recognized and respected brand in the world”
 Starbuck Logo
1) Image of Twin Tail Serene is chosen
because of psychological relation
between lure of fresh roasted coffee,
• tea, spices and mythological enchanting
character

2) IL Giornale logo and Starbuck logo was

merged to designed new stylish
Starbuck logo

3) Current logo is cropped and Zoomed

version of the serene
 Products
• Coffee- More than 30 blends and single-origin premium
Arabica coffees
• Handcrafted Beverages- Fresh -brewed coffee, hot and
iced espresso beverages, coffee and non-coffee blended
beverages, Vivanno™ smoothies and Tazo ® teas, ice creams
• Merchandise- Home espresso machines, coffee brewers
and grinders, coffee mugs and accessories, packaged goods,
music, books and gift items
• Fresh Food- Baked pastries, sandwiches, salads, oatmeal,
yogurt parfaits and fruit cups
 Products
• Consumer Products- VIA™ Ready Brew coffee,
bottled Starbucks Frappuccino® beverages, Starbucks
Discoveries® chilled cup coffee (in Japan, Taiwan and
Korea) , Starbucks Double Shot® espresso drinks,
Starbucks® Iced Coffee, whole bean coffee and Tazo®
teas at grocery and a line of super-premium ice
creams
• Brand Portfolio- Tazo tea, Ethos water, Seattle’s Best
Coffee and Torrefazione Italia Coffee
 HR Policy
• Motto “To have right people hiring the right people”
• Starbuck –Second best company to work with
• It strongly believes that motivated and committed
workforce are key to retail business
• Employee friendly policies and supportive work culture
• Starbucks hired people for qualities like adaptability,
dependability and the ability to work in a team.
• Frontline staff at store are not allowed to use perfumes
as it may mask the fragrance of fresh coffee
 HR Policy
The Starbucks Total Pay package is called “Your Special Blend” because it’s just
for you which includes:
• Competitive pay
• Insurance: medical, prescription drug, dental, vision, life, disability
• Bonuses
• Paid time off
• Retirement savings plan
• Stock options and discounted stock purchase plan
• Adoption assistance
• Domestic partner benefits
• Emergency financial aid
• Referral and support resources for child and eldercare
• A free pound of coffee each week
 Training
• For retails Job -24 hr training program in the first 2-4
weeks
• Training includes classes on
- Coffee History
- Drink Preparation
- Coffee knowledge (4 hr)
- Customer Service (4 hr)
- Retails Skills
-Brewing the Perfect Cup (4hr )
 Training
• Other Training program
- Using the cash register
- Weighing the coffee beans
- Opening and holding the Coffee bean bag
- Affixing label on the package
- Cleaning the espresso machine

• New staffs are hired 8-10 weeks before the opening of

new store and are trained at Starbuck coffee school in
San Francisco