Professional Documents
Culture Documents
Vision
“We see a world in which we
inspire and nurture the human spirit -
one person, one cup and one
neighborhood at a time.”
Mission
“To introduce Starbucks, the most
recognized and respected coffee
brand in the world, in Bangladesh
with the highest quality whole bean
coffee”
OBJECTIVES &
ISSUESObjectives
First year objective
• During 2019 initial year on the market, we
are aiming for unit sales volume of BDT
5,000,000
Second year objective
• Our second year objectives are to sell a
combined total of one million units and
break even early in this period
Issues
Establish a well regarded brand name here
Will invest heavily in marketing to create a
memorable and distinctive brand image
Position in terms of innovation, quality, and
value
DEMOGRAPHIC
SEGMENTATION
Main customers
• 15-40 age group
Convenient
Speed
Responsive
According to the target
Main competitors
INDUSTRY ANALYSIS