Culture of a group drives the behaviour of its people to a large extent.

Every nation
has a unique culture and even regions within bring their own favour of the same.
The culture in the United States is more individualistic compared to a lot of sian
countries where it is collectivistic. !ence employee engagement and recognition
programs are di"erent in organi#ations in both the countries. $ower inequality is
another factor which dictates management styles which tend to be more
participative in the United States compared to rab nations where it is authoritative.
Certain countries li%e England are more ris% averse and would have higher
regulations on employees to enforce a code of conduct compared to Canada which
supports more ris%&ta%ing which is believed to drive innovation. Culture also a"ects
consumer behaviour. 'ndian culture of buying only in smaller quantities( calls for
product availability in )micro* quantities right from biscuits to prepaid mobile
vouchers. The focus on family weddings and rituals in mar%eting campaigns for life
insurance products show the cogni#ance of collectivism and +oint family values
present in the 'ndian culture. company that wishes to be truly global has to ad+ust
to and factor in such cultural nuances in its organi#ation strategy to be successful.