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  • Marketing Mix: One of The Marketing Tools

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    Lê Vương Nhật Nghi
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    The document discusses the marketing mix, which is a combination of marketing tools used by companies to satisfy customers and achieve organizational goals. It describes the four Ps of marketing - Product, Price, Place, and Promotion. For each P, it provides details on key considerations for tangible and intangible products. Product refers to the core offering including brand, quality, and features. Price includes pricing strategies and being competitive. Place is about distribution channels and easy access for customers. Promotion encompasses communication, advertising, and strategies to raise awareness of the brand.

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    MarketingMix-2TMA-LeVuongNhatNghi

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    The document discusses the marketing mix, which is a combination of marketing tools used by companies to satisfy customers and achieve organizational goals. It describes the four Ps of marketing - Product, Price, Place, and Promotion. For each P, it provides details on key considerations for tangible and intangible products. Product refers to the core offering including brand, quality, and features. Price includes pricing strategies and being competitive. Place is about distribution channels and easy access for customers. Promotion encompasses communication, advertising, and strategies to raise awareness of the brand.

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    6 views15 pages

    Marketing Mix: One of The Marketing Tools

    Uploaded by

    Lê Vương Nhật Nghi
    The document discusses the marketing mix, which is a combination of marketing tools used by companies to satisfy customers and achieve organizational goals. It describes the four Ps of marketing - Product, Price, Place, and Promotion. For each P, it provides details on key considerations for tangible and intangible products. Product refers to the core offering including brand, quality, and features. Price includes pricing strategies and being competitive. Place is about distribution channels and easy access for customers. Promotion encompasses communication, advertising, and strategies to raise awareness of the brand.

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    of 15

    MARKETING MIX

    One of the best marketing tools


    Presented by: Le Vuong Nhat Nghi
    2TMA K37.751.075
    Overview
    Definition of Marketing Mix
    The best known model:
    Product
    Price
    Place
    Promotion

    4Ps
    What is Marketing Mix?
    A combination of marketing tools
    that a company uses to:
    Satisfy target customers
    Achieve organizational goals
    The mix elements can be altered
    Different types of marketing mix





    Tangible products
    Intangible products (Services)
    1. PRODUCT (or Service)
    1. PRODUCT (or Service)
    Brand name
    USP
    Appearance
    Packaging
    Quality
    Functionality
    Installation
    After-sale service
    Warranty

    Product decision includes:
    2. PRICE
    Includes pricing strategy of a
    company for its product.
    Find target customers
    Find marketing channels
    One of the most complex
    marketing decisions. It can be:
    A key component in product image
    A powerful sales promotion tool
    A weapon used in competition
    3. PLACE (Placement)
    It includes:
    WHERE the product is placed
    Other activities to ensure the
    availability of the product
    Distribution channels:

    3. PLACE (Placement)
    Pay attention to
    Convenient location
    The stores size
    Lighting
    Friendly staff

    A pleasant
    environment
    A happy
    customer!
    4. PROMOTION
    Includes all communication &
    selling activities to:
    Raise customers awareness
    Encourage sales
    Create or change a brand image
    Maintain market share
    Promotion campaign
    The costs for promotion are HUGE
    Careful analysis


    Some common types of Promotion:

    Personal selling
    Sales promotion
    Sponsorship
    Endorsement
    Advertising


    4. PROMOTION
    Thank you for your listening!

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