PRINCIPLES OF

MARKETING
• Topic: Marketing of Principles and Strategies
 4 pictures 1 word
• Look and analyze the picture
• What can you say about the
picture?
Activity 1:Identify
each picture
presented
 What is Marketing?

• Marketing is the process of exploring, creating, and delivering

value to meet the needs of a target market in terms of goods
and services; potentially including selection of a target audience
Marketing
Principles
 PRODUCT
• an article or substance that is
manufactured or refined for
sale.
• a thing or person that is the
result of an action or process.
• The product can be either a
good or a service you provide
to customers.
 PRICE
• the amount of money
expected, required, or given in
payment for something.
• The price is the money the
customer must pay for the
product or services they
receive
 PLACE

• a particular position or point

in space.
• a portion of space available
or designated for or being
used by someone.
 PROMOTION
• In marketing, promotion refers
to any type of marketing
communication used to inform target
audiences of the relative merits of a
product, service, brand or issue,
most of the time persuasive in
nature. It helps marketers to create a
distinctive place in customers' mind,
it can be either a cognitive or
emotional route.
• Promotion is creating awareness for
your products, services, company,
and brand.
 PACKAGING

• materials used to wrap or protect

goods.
• the presentation of a person,
product, or action in a particular
way.
• The right package makes a big
difference in making a good initial
impression.