References:

Company Profile, Vision & Mission, Values:

http://haleebfoods.com/
Industry Analysis:
http://finance.gov.pk/survey/chapters_13/02-Agriculture.pdf
http://www.pakdairyinfo.com/introduction.htm
http://www.veterinaryhub.com/economic-survey-of-pakistan-livestock-sector/
Opportunity Analysis:
http://www.pddc.com.pk/DairyPakistan-Publication.pdf
http://auroramag.wordpress.com/2012/11/07/milk-in-the-time-of-opportunity/
buyer analysis:
http://www.growthink.com/businessplan/help-center/analyzing-customers-your-business-plan#
market share:
http://www.euromonitor.com/drinking-milk-products-in-pakistan/report
http://www.agf.gov.bc.ca/busmgmt/bus_guides/dairy/dairy_mkt.pdf
competitor analysis
http://www.scribd.com/doc/29987338/Marketing-strategies-of-Olper-s-milk-and-Milkpak
http://download-reports.blogspot.com/2011/08/nestle-milkpak-comprehensive-marketing.html
http://kninn.blogspot.com/2010/02/swot-analysis-nestle-milkpak.html

http://barbradozier.wordpress.com/2012/07/09/international-business-selling-packaged-milk-in-
pakistan/
http://www.engrofoods.com/dairy_olpers_milk.html
http://tribune.com.pk/story/528847/making-up-for-lost-time-haleeb-foods-starts-recovery-but-
remains-risk-averse/