Defintion of marketing:

https://heidicohen.com/marketing-definition/#:~:text=Marketing%20defines%20the%20business
%20opportunity,services%20value.%E2%80%9D%20Ann%20Z.
External factor (micro):
1. Competition
https://marketreport.io/Vietnam-Cosmetic-Usage-Analysis-2022
https://www.statista.com/outlook/cmo/beauty-personal-care/cosmetics/vietnam
https://www.reportlinker.com/clp/country/510074/726357
https://www.sperresearch.com/report-store/Vietnam-Cosmetics-Market-Marketanalysis.aspx
https://www.statista.com/topics/5335/cosmetics-market-in-vietnam/#dossier-chapter4
https://www.mdpi.com/2071-1050/14/19/12599
https://qandme.net/vi/baibaocao/bao-cao-phan-tich-viec-su-dung-mi-pham-o-vietnam-2022.html
https://qandme.net/vi/baibaocao/bao-cao-phan-tich-viec-su-dung-my-pham-tai-vietnam.html

2. Customers
https://www.theseus.fi/bitstream/handle/10024/786534/Thesis_Tran_Hoa.pdf?
sequence=2&isAllowed=y
https://www.theseus.fi/bitstream/handle/10024/163522/Thesis%20-%20Khanh%20Nguyen
%20%26%20Thao%20Nguyen.pdf?sequence=2
https://pdfs.semanticscholar.org/12db/496c211da917649f012910c16c6fc6902b7e.pdf
https://www.researchgate.net/profile/Le-Thi-Thanh-Ha/publication/
345307089_How_sWOM_Contribution_Motivations_Vary_by_Cosmetics_and_Restaurants_in_
Vietnam/links/63c014e57ecd35045c4203c6/How-sWOM-Contribution-Motivations-Vary-by-
Cosmetics-and-Restaurants-in-Vietnam.pdf

Emiee by Happy Skin:

https://www.wlin.com.vn/wlin-happy-queen/doanh-nhan-beauty-blogger-emmi-hoang-moi-nu-
lanh-dao-hay-la-mot-nu-hoang-hanh-phuc.html
https://blog.tomorrowmarketers.org/dinh-vi-thuong-hieu/
https://www.facebook.com/beautyncharmftu/photos/a.176280815902340/1967343436796060/?
type=3&locale=ms_MY
https://www.emmie.vn/cau-chuyen-thuong-hieu/
https://gigan.vn/bi-quyet-lam-nen-thanh-cong-cua-chien-luoc-sang-tao-video-bang-canva/
file:///C:/Users/nguye/Downloads/n11-giao-trinh_compress.pdf
https://www.scribd.com/document/669710651/BAO-CAO-MON-QU%E1%BA%A2N-TR
%E1%BB%8A-MARKETING-NHOM-3-1
https://style-republik.com/tro-chuyen-cung-emmi-hoang-ceo-founder-cua-happy-skin-medical-
clinic-spa-beauty-vlogger/
https://www.happyskin.vn/top-5-hang-pham-viet-nam-tot-dang-thu-nhat-hien-nay
https://www.brandsvietnam.com/congdong/topic/324903-Case-study-Tang-61-hieu-qua-quang-
cao-Messenger-bang-giai-phap-sang-tao-Video-Canva
https://marketingworks.vn/cong-ty-tuyen-dung/cong-ty-co-phan-happyskin-vietnam.html
https://www.statista.com/statistics/1219168/quarterly-revenue-of-happy-skin-cosmetics/
https://www.happyskin.vn/
https://cafebiz.vn/ceo-emmi-hoang-o-thi-truong-my-pham-noi-diaong-lon-thorakao-thai-duong-
van-duy-tri-loi-kinh-doanh-truyen-thong-khong-co-nhieu-dot-pha-con-happy-skin-vietnam-
muon-phu-xanh-cong-nghe-20220616105605665.chn

Mkt department interact:

https://www.sciencedirect.com/science/article/pii/S0148296397000684
https://www.studocu.com/vn/document/truong-dai-hoc-noi-vu-ha-noi/tin-hoc-dai-cuong/the-
relationship-between-the-marketing-department-and-the-sales-department-is/25298142
https://www.researchgate.net/publication/
228667436_Understanding_the_Marketing_Department's_Influence_Within_the_Firm

https://www.linkedin.com/pulse/why-hr-marketing-should-work-together-anjani-b-kuumar