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    This document contains links to various resources about fast-moving consumer goods (FMCG) brands increasing their online advertising expenditures and the use of online ads by leading FMCG brands. It also includes links to reports on internet advertising spending from 2010 to 2007 and online audience facts and figures such as the total number of internet users.

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    This document contains links to various resources about fast-moving consumer goods (FMCG) brands increasing their online advertising expenditures and the use of online ads by leading FMCG brands. It also includes links to reports on internet advertising spending from 2010 to 2007 and online audience facts and figures such as the total number of internet users.

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    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    4 views1 page

    Discussion and Analysis

    Uploaded by

    jabir_niazi
    This document contains links to various resources about fast-moving consumer goods (FMCG) brands increasing their online advertising expenditures and the use of online ads by leading FMCG brands. It also includes links to reports on internet advertising spending from 2010 to 2007 and online audience facts and figures such as the total number of internet users.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Fmcg investment in online

    6 http://www.marketingmagazine.co.uk/news/1032898/FMCG-brands-increase-online-ad-
    expenditure/

    http://www.iabuk.net/en/1/keyfmcgresearchandstats.html

    leading fmcg brands using online advertisement

    7 http://www.iabuk.net/en/1/fmcgleadingfmcgbrands.html

    http://www.iabuk.net/media/images/casestudy_walkers_microsoft_3923.pdf

    http://www.iabuk.net/media/images/IABFMCGSearchToolkit_5738.pdf

    1 2010 internet online advertisement

    http://www.iabuk.net/media/images/iabresearch_adspend_adspendfctsht2010_7818.pdf

    http://www.iabuk.net/media/images/iabresearch_adspend_adspendfctshth2009_6332.pdf

    http://www.iabuk.net/media/images/iabresearch_adspend_adspendfctsht_4293.pdf

    http://www.iabuk.net/media/images/iabknowledgebank_adspend_adspendfctshth22007_2720.pdf

    http://www.iabuk.net/media/images/iabknowledgebank_adspend_adspendfctsht2006_1690.pdf

    2 online facts and figures of people

    http://www.iabuk.net/en/1/iabknowledgebankaudiencefactsandfigures.html

    total number of internet users

    3 http://0-mediatel.co.uk.brum.beds.ac.uk/media-trends/#trends

    Total Advertising Expenditure By Media Sector (Current Prices, £m)


    http://0-mediatel.co.uk.brum.beds.ac.uk/media-trends/#trends

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