Marketing communication process

https://www.businessmanagementideas.com/marketing/marketing-communication/marketing-
communication-process/21288

Communication mix

https://www.marketing91.com/communications-mix/

Meaning and definition of IMC

https://www.managementstudyguide.com/integrated-marketing-communications.htm

Evolution of IMC

https://indiafreenotes.com/meaning-features-of-imc-evolution-of-imc-reasons-for-growth-of-imc/

Role of Marketing communications

https://www.economicsdiscussion.net/marketing-2/marketing-communication-meaning-purpose-role-
process-and-strategies/31623

IMC tools

https://www.managementstudyguide.com/integrated-marketing-communication-tools.htm

IMC planning process

https://www.businessmanagementideas.com/marketing/integrated-marketing-communication-
planning-process-management/8084

Meaning and history of advertising

https://www.britannica.com/topic/advertising

https://softcube.com/the-entire-history-of-advertising/

Role of advertising

https://www.yourarticlelibrary.com/advertising/role-of-advertising-five-roles/49155

Functions of advertising

https://www.yourarticlelibrary.com/advertising/advertising-objectives-function-and-significance-of-
advertising-a-product/27987

Changing concept of advertising

https://www.forbes.com/2009/03/03/placecast-loopt-cbsmobile-leadership-clayton-
christensen_advertising.html?sh=4b8325fcc2b9

https://www.preservearticles.com/short-essays/short-essay-on-the-development-of-advertising-in-
india/18862

Types of advertising

https://www.economicsdiscussion.net/advertising/what-are-the-different-types-of-advertising/31775

Types of advertisements

https://www.marketing91.com/types-of-advertising/

Steps in developing an advertisement

https://www.managementstudyguide.com/advertising-process.htm

Role of advertising in promotion

https://www.yourarticlelibrary.com/advertising/top-10-role-of-advertising-in-promotion-of-a-product/
32306

Role of advertisement in an economy

https://accountlearning.com/economic-benefits-economic-effects-advertising/

Advertising design

https://www.tutorialspoint.com/advertisement_and_marketing_communications/
advertisement_design.htm

Advertising message appeals

https://visme.co/blog/types-of-advertising-appeals/

Print media

https://www.crownconnect.com/7-elements-print-advertising/
For mid2

Role of advertising media

https://www.marketing91.com/advertising-media/

Media planning

https://www.marketing91.com/media-planning/

https://www.enotesmba.com/2012/07/mba-notes-media-planning-process.html

Media objectives

https://saylordotorg.github.io/text_launch-advertising-and-promotion-in-real-time/s11-03-define-
where-you-want-to-go-se.html

Media strategies

https://www.marketing91.com/media-strategy/

Media strategy development

https://redpepper.land/blog/media-blog-post-four-things-to-consider-when-developing-a-media-
strategy/

Print media

https://smallbusiness.chron.com/print-media-advertising-55550.html

Outdoor media

https://www.marketing91.com/outdoor-advertising/

Broad cast media

https://www.managementstudyguide.com/broadcast-advertising.htm

https://www.googlesir.com/types-of-broadcast-media-advertising/

Internet media

https://sendpulse.com/support/glossary/advertising

Media selection
https://www.businessmanagementideas.com/advertising-2/advertising-media-selection/20823

Media scheduling

https://www.yourarticlelibrary.com/advertising/media-scheduling-types-strategies-and-factors/48667

Media research

https://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/11189-media-
research.html#:~:text=What%20is%20Media%20Research%3F,listen%20and%20magazines%20they
%20read.

Advertising budget

https://www.inc.com/encyclopedia/advertising-budget.html

Developing an advertising compaign

https://www.managementstudyguide.com/advertising-campaigns.htm

Advertising layout

https://www.mbaknol.com/marketing-management/advertisement-layout/

Advertising appeals

https://www.marketing91.com/advertising-appeal/#:~:text=Advertising%20appeal%20is%20defined
%20as,people%20can%20support%20a%20cause.

Advertising effectiveness

https://smallbusiness.chron.com/definition-advertising-effectiveness-23260.html

Measuring advertising effectiveness

https://accountlearning.com/how-to-measure-the-effectiveness-of-advertising/

DAGMAR approach

https://studiousguy.com/dagmar-approach/

Sales promotion

https://www.yourarticlelibrary.com/sales/sales-promotion-definition-purpose-and-importance/
50915#:~:text=According%20to%20the%20American%20Marketing,selling%20efforts%20not%20in
%20the

Roles and functions of sales promotion

https://www.yourarticlelibrary.com/sales/sales-promotion-roles-and-limitations/49150

Consumer and trade sales promotion

https://www.yourarticlelibrary.com/sales/sales-promotion-tools-consumer-oriented-and-trade-
oriented-sales-promotion/32305

Public relations

https://www.yourarticlelibrary.com/marketing/marketing-mix/role-of-public-relations-in-promotion-of-
a-company/32304

https://www.thechannelco.com/blog/channel-marketing/what-role-should-public-relations-play-in-
your-marketing-mix

Word of mouth promotion

https://www.investopedia.com/terms/w/word-of-mouth-marketing.asp

https://www.impactplus.com/blog/word-of-mouth-marketing-strategies-infographic

Sponsorships

https://www.marketing91.com/what-is-sponsorship-marketing/

Personal selling

https://www.iedunote.com/personal-selling

Publicity

https://www.yourarticlelibrary.com/advertising/publicity-definitions-characteristics-importance-and-
objectives/48693

Direct selling

https://www.marketing91.com/direct-selling/