Introduction to the Economics of

Commercial and Service

Companies
S. 9.
Dr. Gajzágó Éva Judit
gajzago.eva@uni-bge.hu
FB: Study with Eva G
DIGITALIZATION
AND COMMERCE
INDUSTRIAL REVOLUTIONS
Ipari forradalmak
Megatrends

 Demographic changes
 Development of ICT – robotization, AI
 Globalization
 Environment protection, sustainability
 BigData
 Covid
4th and 5th industrial revolution -
megatrends
 Physical
 Self driving cars
 3D printing
 Robots
 New materials
 Digitalization
 IoT
 Sensors, RFID
 Blockchain
 On demand economy
 Biology
 Genetics
 Neuro-technology
Industry 4.0.
 Effects of digitalization
 on the economy
 on the society
 on the lifestyle and health
 Fusion of technologies
 Effect on the consumption – location, time, process, etc.
 Retail 4.0
Trends in commerce

1. E- commerce
2. Omni-channel
3. Organizations
4. Partner relations
Trends in commerce
1. Social Media
2. E-commerce, M-commerce
3. Online-offline connection
4. Changing customer behaviour
5. Continuous technological development
6. Local marketing – Think global, act local
7. AI, algorithms – machine learning, deep learning
8. New business models
1. Social Media

Number of social network users worldwide

in 2020, by region(in millions)

www.statista.com/statistics/454772/number-social-media-user-worldwide-region/
 1. Social media
 4.9 billion user / day – 61% of the
word’s population
 Facebook is the most popular
 Average 3 hours / day
 Increasing role in marketing
 54% Internet users search on it
 5.6 billion user on mobile

https://www.oberlo.com/blog/social-media-marketing-statistics
1. Social Media

 https://datareportal.com/social-media-users
1. Social Media

https://www.go-globe.com/social-media-asia/
Social Media in Asia
1. Social Media

 Reaching potential consumers

 Building networks
 Consumer behaviour
 Forecasting consumption
 Artificial intelligence (AI)
Social Media Videos

 https://www.youtube.com/watch?v=E5z8mOScYes
 https://www.youtube.com/watch?v=ihnUg0_eS8Q
 https://www.youtube.com/watch?v=d28OBFumtRY
 https://www.youtube.com/watch?v=8cp9WZ7L-YI
 https://www.youtube.com/watch?v=Z1D7_NH5TBA
2. E-commerce, M-commerce

 Traditional company goes online

 International spreading – E-commerce
 Payment methods
2. E-commerce, M-commerce
E-commerce types:
 Business-to-Consumer (B2C)
 Business-to-Business (B2B)
 Consumer-to-Consumer (C2C)
 Social e-commerce
 Mobile e-commerce (M-commerce)
 Local e-commerce
 E-Commerce Retail 1.
Renewing the traditional • New business models,
commerce purchasing experience
B2B changes • B2B functions

Augmented reality • Visualization

 E-Commerce Retail 2.
Omni-channel • ROPO = Research
Online, Purchase
Offline
Mobile eCommerce • Mobile checkout
(payment)
Machine Learning + AI • Identifying and
forecasting new
consumers’ needs
E-Commerce Retail 3.
Voice and Picture • Changes in
communication
Internet of Things (IoT) • Complex systems

Ubiquity • Amazon, Alibaba

3. Online-offline connection

 Internet of things
 Quick, safe connection
 E-commerce platforms
 Real time
 Crypto payment
 ….
3. Online-offline connection
 3. Online-offline connection
 Traditional companies go online
 E-commerce platforms – online shops
 Quick and safe connection
 Real-time
 IoT
 Continuous communication
 Payment without cash, e-payment services
 Robots in payment and check-out
 Crypto currencies (block chain)
Online-offline connection videos
 https://www.youtube.com/watch?v=ESnKcdnD2Yk
 https://www.youtube.com/watch?v=h-iElZCmpno
 https://www.youtube.com/watch?v=q0Jf8pcTLBI
 https://www.youtube.com/watch?v=gG5kLlfZcik
 https://www.youtube.com/watch?v=3FMVIaWxA1Q
 https://www.youtube.com/watch?v=G6JjSk_tfEI
 https://www.youtube.com/watch?v=LP_ylOna_hk
 https://www.youtube.com/watch?v=Hpp-3Ver7ig
 https://www.youtube.com/watch?v=orC1hS_J12c
 https://www.youtube.com/watch?v=9NKzMaEFCFI
 https://www.youtube.com/watch?v=lzGFn1ZJLs8
 https://www.youtube.com/watch?v=goaXs6PoQw8
 https://www.youtube.com/watch?v=fQWF9gYyqEA
4. Changing customer behaviour
Costumer experience

 Keep them in the shop

 Shopping process based on experiences
 No physical borders
 Gamification
5. Continuous technological
development
 Local services – based on local specialities
 Smart mirror
 Internet of Things (IoT)
 Virtual reality (VR) and augmented reality (AR)
Videos about customer experience and
technological development
 https://www.youtube.com/watch?v=lNKJRltaUmI
 https://www.youtube.com/watch?v=qWz9fA7RUyc
 https://www.youtube.com/watch?v=A1PifO6jdVA
 https://www.youtube.com/watch?v=CU2Bi3wExwk
 https://www.youtube.com/watch?v=Qqf_9szXyJ8
 https://www.youtube.com/watch?v=mzy84Vb_Gxk
 https://www.youtube.com/watch?v=glBkx411DTc
 https://www.youtube.com/watch?v=G1KAp9pR1fs
 https://www.youtube.com/watch?v=I8bFOhcBe8E
 https://newsroom.inter.ikea.com/gallery/video/ikea-place-demo-ar-app/a/c7e1289a-ca7e-4c
ba-8f65-f84b57e4fb8d
Videos about customer experience and
technological development
 https://www.youtube.com/watch?v=LBLwe8FE_o4
 https://www.youtube.com/watch?v=3kZcTvNsT0Y
 https://www.youtube.com/watch?v=YJg02ivYzSs
 https://www.youtube.com/watch?v=FaNtoxc-_Ww
 https://www.youtube.com/watch?v=nGU3Z-1zwDM
 https://www.youtube.com/watch?v=5TZmQPdhpak
 https://www.youtube.com/watch?v=D8gOWqMWvCg
Articles

 https://www.globalcosmeticsnews.com/innisfree-teams-up-with-pospi-and-bank-of-china-to-launch
-mobile-pos/
 http://koreabizwire.com/lotte-department-store-to-introduce-3d-foot-measuring-device/62106
 https://retailanalysis.igd.com/news/news-article/t/lawson-trials-robotic-checkout/i/12051
 https://www.playvr.hu/
 https://holoszoba.hu/mi-a-kulonbseg-a-kiterjesztett-valosag-es-a-virtualis-valosag-kozott/
 https://computerworld.hu/cio/a-facebook-a-virtualis-valosagba-koltozteti-az-irodakat-284544.html
 https://mediakutato.hu/cikk/2003_02_nyar/06_virtualis_valosag
 https://anim-art.hu/blog/top-10-kiterjesztett-valosag-ar-hirdetes/
 https://insideretail.asia/2017/01/23/qoo10-launches-mobile-game-to-boost-retail/
 https://news.samsung.com/my/samsung-opens-first-ever-experience-store-in-genting
6. Local marketing - geomarketing

 Think global, act local

 Regional disparities
 Location of the shops
 Specific resources available only in a region
 Differences of cultures
 Differences of consumer behaviour
 …
7. AI and alogrithms

 Used in company operations – chatbots

 Used for social media
 Open AI – changes everything
 HR questions
 Quality questions
Algorithms and AI

New tasks

Database

Patterns, network
connections
 Algorithms and Data

• Ordering stock • Clickstream / URL

• Optimization of • In-store path
Shipment, Consumer • Social media
inventory inventory
• Availability

Product
• Range of products / location
• Price optimization
• Sales forecasting
8. New business models

 Small shops or without shop

 Satisfying special customer needs
 Small segments - (direct to customer, D2C)
 Merger & acquisition (M&A)
 Pop-up shops
 Block-chain based systems
New business models articles

 https://insideretail.asia/2016/03/28/lotte-el-cube-koreas-new-compact-mall/
 https://www.insider-trends.com/top-50-pop-up-stores/
 https://www.retailsolutions.io/direct-to-consumer-strategy-d2c-an-experts-guide/
 https://www.prnewswire.com/news-releases/brands-to-leverage-direct-to-consumer-d2c-approache
s-in-last-mile-delivery-transportation-market-to-gain-competitive-edge-finds-transparency-market-
research-301067629.html

 https://www.retailnews.asia/furla-singapore-launches-made/
 https://www.straitstimes.com/business/companies-markets/alibaba-backed-lazada-acquires-online-
grocer-redmart

 https://www.japantimes.co.jp/news/2016/09/01/business/corporate-business/merger-familymart-un
y-creates-japans-no-2-convenience-store-chain/

 https://japantoday.com/category/business/familymart-uny-merge-creating-japans-second-largest-co
nvenience-store-chain
New business models videos

 https://www.youtube.com/watch?v=iuOslAj9-5A
 https://www.youtube.com/watch?v=G6SAzPhjE7g
 https://www.youtube.com/watch?v=bYtKa5dCxXM
 https://www.youtube.com/watch?v=QTUbk1T9TxE
 https://www.youtube.com/watch?v=S5kFRjUVfXc
 https://www.youtube.com/watch?v=jMihd-gqb6I
 https://www.youtube.com/watch?v=H-Z5ZYq6zio
 https://www.youtube.com/watch?v=VdFx2R6diMk
 https://prezi.com/view/5hiGQZYitYnG2rnmUuFO/?fbclid=IwAR1uY0_Ebh2e-5OcGU2d
8XcWBx3rjq_toDKgRkbJBdgaMUGQ8Sot0PrmgjA