“Cobake-19: The Banana Bomb”

A Business Plan
Presented to the Faculty of
ALIAGA NATIONAL HIGH SCHOOL
Senior High School Department
Poblacion East II, Aliaga, Nueva Ecija

In Partial Fulfillment
Of the Requirements for the Subject
Entrepreneurship

Presented by:

Amancio, Anna Sandara M., Benito, Jallen Marithe P.,

Domingo, John Albert P., Gutierrez, Jonas S.,
Mactal, Kimberly M., Marzan, Lance Raphael A.,
Padin, Tristan John J., Samson, Patricia Jean A.,
Villareal, Lara Aliyah A., Vizconde, Nathaniel F.,
12- STEM

Presented to:
Ms. Pamela G. Santiago
Subject Teacher

2021-2022
The bombtastic taste you will
remember!
 TABLE OF CONTENTS

Preliminaries
Title Page i
Business Logo ii
Table of Contents iii

I. Executive Summary 1
Types of Ownership 1
Management Experience 1
Organization Structure 2
Business Proponents and their Partners 3
Enterprise Organization and its Capabilities 4

II. Business Description 5

Basic Information 5
Legal Form 5
Mission Statement 5
Objectives 5
Key to Success 5

III. Product or Service Description 6

Product 6
Competitive Advantage 7
Possible Competitors 7
Uniqueness of the Product 8

IV. Market Analysis 9

Behavior 9
 Target Market 9
Strategy 9
Promotions 9
Flyers 10
Advertisement 11

V. SWOT Analysis 12
Strengths 12
Weaknesses 12
Opportunities 13
Threats 13

VI. Business Operation Analysis 14

Location 14
Distributor and Suppliers 15
Inventory 16

VII. Socio- Environmental Aspect 17

Socio-Economic Impact 17
Regulatory Compliance 17

VIII. Financial Plan 18

Start – Up Cost 18
Project Cost 18
Projected Sales 19
Return of Investment 20

IX. Student- Entrepreneur Profiles 21

 ALIAGA NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL DEPARTMENT
Poblacion East II, Aliaga, Nueva Ecija

EXECUTIVE SUMMARY

Type of Ownership

This plan is to set up a muffin business in the name of “Cobake-19, The Banana
Bomb” wherein the owners are Anna Sandara Amancio, Jallen Marithe Benito, Jonas
Gutierrez, Kimberly Mactal, Lara Aliyah Villareal, Patricia Jean Samson, Nathaniel
Vizconde, John Albert Domingo, Lance Raphael Marzan, and Tristan John Padin.
Owners tend to sell a bombastic taste of banana muffin that everyone will surely
remember.
Cobake-19: The Banana Bomb will be a microenterprise business, which will offer
banana flavored muffins, where its customers can choose based on their own
preference.

Management Experience

This business will be owned by young entrepreneurs, who all have background in
managing and handling a business. The owners are student entrepreneurs who decided
to invest their time and efforts with serving fresh, delicious, and affordable home-made
muffins during the COVID-19 pandemic. Some of the owners have operated their own
small business previous to beginning Cobake-19.
Ms. Mactal is the business’s executive manager. Ms. Villareal, Mr. Gutierrez and Mr.
Vizconde are great leaders, they are the company’s assistant manager, administrator,
and marketing communicator respectively. The assistant manager maintains the
company’s management style and is the one who resolves customer issues and takes
feedbacks. The administrator provides office assistance for the firm’s efficient operation.
The marketing communicator’s role is to deliver a consistent business message across
all platforms. They attended leadership trainings and seminars and earned prestigious
awards which can be a great help in Cobake-19. They will be responsible for planning,
leading, and store management.
 ALIAGA NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL DEPARTMENT
Poblacion East II, Aliaga, Nueva Ecija

Ms. Amancio is good on preparing the things needed, very creative and good in
decision making skills. Mr. Padin is very observant on supervising the activities. Mr.
Domingo has a good communication skills and creativity. He joined many contests and
equipped with

an endless array of ideas. Ms. Benito had a good background and skills on making
research that will surely help the company. Mr. Marzan have interpersonal and
analytical skills that are needed for Business Development, collect and analyze the
data. Ms. Samson is good in strategic planning that will maintain the public image of the
company.
With their combined knowledge and skills, the student entrepreneurs will be able to
make this business a success.

Organizational Chart
 ALIAGA NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL DEPARTMENT
Poblacion East II, Aliaga, Nueva Ecija

This diagram depicts the business's organizational hierarchy, from the Executive
Manager to the Public Relations, as well as the competencies of each entrepreneur.
The owner and co-owner assign each job based on their strengths and shortcomings.

Business Proponents and their Partners

The proponents of the business are the ten (10) student entrepreneurs. Each of
them has something to contribute and they can be divided based on their capabilities,
skills, and interests. The proponents believe that dividing them and giving them the work
they want and is suited for them can make the business more successful because each
member should have passion in what they do.

The company’s Executive Manager, Ms. Mactal, manages the company’s operations
and activities. Mr. Gutierrez is the Business Administrator, who oversees and supports
the company's overall operations. Ms. Villareal is the company's Assistant Manager, in
charge of overseeing and leading the company's operations and personnel. Mr.
Vizconde has been appointed as the business’s Marketing Communicator, and is in
charge of developing goals, strategies, and implementation plans for complete
marketing campaigns. Ms. Amancio is appointed as Executive Chef, in charge of menu
planning, management, and product production. Mr. Padin is the Head Crew, the one
who supervised the activities of other crew members. Ms. Benito, the business’s
Research Head, is in charge of creating proposals, selecting techniques, directing
teams, managing finances, and presenting findings for research initiatives. Mr. Marzan
is the Data Analyst to help collect, measure, organize and analyze data. Mr. Domingo
has been assigned to the position of business Marketing Assistant, assisting marketing
managers and executives with initiatives aimed at increasing corporate profits and
devising sales strategies or marketing campaigns. Lastly, Ms. Patricia Jean Samson is
the Public Relations in charge of maintaining the favorable image of the company.

Because it is all about management, the Executive Manager and the group's
assistants may handle governance and top management. These leaders will set an
example for their followers to follow. However, having leaders does not preclude other
members from participating, because as a business team, the recommendations and
approval of each individual is critical. In that section, they will be able to develop various
ideas and concepts that can help the firm.
 ALIAGA NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL DEPARTMENT
Poblacion East II, Aliaga, Nueva Ecija
The people in charge of operations and support will be the ones who create the main
product, banana muffins. Others can help with the business's installation and operation.
There are also members who will help on the company's advertisements, and those with
sales talents should be recruited. Others may be the ones who sell the things or
manage money and manage the whole crew.

Enterprise Organizations and its Capabilities

Cobake 19, The Banana Bomb’s organizational structure is directed by the owner
and co-owner of the business. First, the owner identified all of the group members'
strengths and weaknesses based on their abilities. They divided out the duties based on
the members capabilities.

Business leaders efficiently control and encourage the employees by establishing a

clear leadership brand that distinguishes the company from competitors, ensuring that
leadership qualities remain consistent across teams, and ensuring that leadership skills
are embedded throughout the organization, with learning opportunities for all
employees.

The inclusive business culture empowers and engages people while also supporting
organizational goals such as development and shaping the organization's identity.
Employees' mindsets assist them in doing successfully.
 ALIAGA NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL DEPARTMENT
Poblacion East II, Aliaga, Nueva Ecija

BUSINESS DESCRIPTION

Basic Information

Phone Number: 0977-041-1417

Website: cobake19-bananabomb.website2.me
Location: Poblacion East II, Aliaga, Nueva Ecija, Philippines

Legal Form

Cobake-19 is a general partnership. It is an engagement of two or more persons

agreeing to share in all assets, profits, financial and legal liabilities, embodying the
same interest in food business. This type of partnership offers each associate the ability
to participate in the management of the business. With this having such an unlimited
liability, therefore personal assets are liable to the partnership’s obligation; in fact, any
partner can be sued for the absolute of a partnership’s debts.

Mission Statement

It will be dedicated in satisfying the needs of our customers, for carrying the best
product quality of fresh banana muffin and services that they wish for.

Objectives

-to provide a good service and high-quality product

-store growth and increased profitability
-to attract and make more customers
-to learn different skills of an entrepreneur

Key to Success
 ALIAGA NATIONAL HIGH SCHOOL
ALIAGA
SENIOR NATIONAL
HIGH SCHOOLHIGH SCHOOL
DEPARTMENT
SENIOREast
Poblacion HIGHII,SCHOOL DEPARTMENT
Aliaga, Nueva Ecija
Poblacion East II, Aliaga, Nueva Ecija
-establish and build relationships and trust with customers
-develop a comprehensive business plan
-high quality products and services
-unique and contemporary marketing

PRODUCT AND SERVICE DESCRIPTION

Product

The business wants their customers to experience a new variety of banana muffin
that offers different toppings. These muffins cost 10.00 PHP each.

.
 ALIAGA NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL DEPARTMENT
Poblacion East II, Aliaga, Nueva Ecija

Competitive Advantage

In the business location, the offered product is not yet well-known. The business
also offers a fresh, healthier muffin that is rich in vitamins.

Cobake-19: The Banana Bomb may position the firm as a new muffin business in
the market, increasing both revenue and image. To implement this plan, Cobake-19
must be renowned in the industry for offering higher-quality products, hence
encouraging consumers to prefer our products.

The business offers high quality baked muffins, with its mouthwatering taste and
excellent customer service. Currently, there are 16 possible variety to sell. The said
business will provide different variation of toppings to customers. Given that the
customers have wide choices, the business distinction from other stores is that the
customers can choose the type of their muffin. It will be available in small portions with
a single kind and in assorted sales where the customers have the chance to pick their
choices.

Possible Competitors

Name of Potential Location Strategy

Competitors
Bakery Poblacion West 4, Aliaga, Use of different varieties
Nueva Ecija of pastries
Cassava Cake Poblacion West 4, Aliaga, Cheap and Fast Serving
Nueva Ecija
Pizza Poblacion West 4, Aliaga, Large amount of servings
 ALIAGA NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL DEPARTMENT
Poblacion East II, Aliaga, Nueva Ecija
Nueva Ecija
Roasted Chicken Poblacion West 4, Aliaga, Marketing that attracts
Nueva Ecija costumers

Uniqueness of Product

Cobake-19 The Banana Bomb will provide satisfaction to the customers, aimed
to produce a high quality and freshly baked banana muffins. This product is not yet
offered on the business’ location.

Banana Muffin is a type of muffin that features organic banana as a principal

ingredient. It is normally eaten casually as a snack anytime of the day. Most muffins
are made commercially for they have a high business potential and profitability. Those
are some of the reasons why the student entrepreneurs proposed the business.
Bananas contain multiple nutrients that is good for the people’s health.

These banana nut muffins include both soluble and insoluble fiber, both of
which are necessary for different reasons. Insoluble fiber keeps food flowing through
the digestive tract and avoids constipation, whereas soluble fiber decreases
cholesterol and regulates blood sugar.
 ALIAGA NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL DEPARTMENT
Poblacion East II, Aliaga, Nueva Ecija

MARKET ANALYSIS

Behavior
The majority of residents in Aliaga, Nueva Ecija are people who like good and healthy food,
just exactly like our product.

Target Market

The entrepreneurs’ aim towards kids, teenagers, and up to adults whom enjoy pastries but not
like a chocolate’s level of sweetness. Fulfillment and delight are the primary essentials, to meet
the satisfaction of the customers by producing a great product with a reasonable price to be
enjoyed by everyone, and to make it appealing for the consumer. From these, the entrepreneurs
are confident to hear and receive orders frequently.

Strategy

As for our strategy, our strategy will be divided into 3 different sections 1.) Market
development, we handpicked the best ingredients for our product to ensure its best quality and
affordability. our team was able to create a healthy, tasty, and affordable product. 2.) marketing
strategy, for our marketing strategy we take into account the advantages of using social media
such as Facebook, and we also include and maximize the usage of fliers and posters so that
customers will have a basic grasp about our product. 3.) pricing strategy, and lastly for our
pricing strategy, we decided to price our product at a neutral pricing so that it will remain
affordable and profitable at the same time.
 ALIAGA NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL DEPARTMENT
Poblacion East II, Aliaga, Nueva Ecija
Promotions

The Cobake-19: The Banana Bomb Muffin will be known in public through flyers,
commercial advertisements and online posting. Entrepreneurs used those ways to easily spread
and reach their product, because nowadays most individuals are active on online selling and
social media. Thus, the entrepreneurs made a commercial advertisement to

present facts in order to persuade and entertain people to buy their product. This will enable in
familiarizing target customers with their product and to attract the market. As a result, gaining
more customers would be possible to attain the business aims and goals. In order to promote the
product, if consumers purchase a box of 6 banana muffins, they will receive a discount compared
to the original price (per piece price).

Sample Flyers
 ALIAGA NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL DEPARTMENT
Poblacion East II, Aliaga, Nueva Ecija

Social Media Advertisement

 ALIAGA NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL DEPARTMENT
Poblacion East II, Aliaga, Nueva Ecija

Commerical Link: https://www.facebook.com/100070074674410/videos/1009558093010870/

SWOT ANALYSIS

Strengths
 Location: Our location
downtown will draw in
visitors and downtown
shoppers.
 Research Team: CoBake-
19 has research team that
aim to solve the problems
by doing research on a
common topic or
developing a new solution
or product to stand against
the competition.
 Mentoring of
Management Team: The
entrepreneurs are guided
by a management mentor
that equipped them with
knowledge of product and
business’ know-how.
Weaknesses
 Lack of Reputation: The
owners of the company have
not established themselves as
reputable banana muffin seller
yet.
 Lack of Product Variation:
CoBake-19 only provide one
homogenous good — banana
muffins.
 High Start Up Cost: The very
high costs of opening an in-
store shop will require
investment and loans.
 ALIAGA NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL DEPARTMENT
Poblacion East II, Aliaga, Nueva Ecija

Opportunities Threats

 Modern Technology: • Competitive Market:

Maximize the digital age Emergence of expensive and
by using advanced creative new marketing campaigns
technology or online from the competitors.
markets for marketing and
selling the products in a • Business Scams: Prevalence
more convenient way. of alleged scammers, bogus
 Influencer Marketing: buyers, and joy reservers that may
The Vlogging push the shop into bankruptcy, as
community/influencers can well as consumers losing trust in
be marketing tools as their the shop if transparency and
opinion can have an accountability is not practiced.
s impact on the shop. Once
they leave a good review
or recommendation, more
people will patronize the
services provided by
CoBake-19.
 ALIAGA NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL DEPARTMENT
Poblacion East II, Aliaga, Nueva Ecija

BUSINESS OPERATIONAL SYSTEM

Location

The Cobake-19 The Banana Bomb will be having a small stall at Poblacion West 4, Aliaga,
Nueva Ecija. Due to our careful consideration, we have concluded that our proposed location
will be vitally strategic to our business. Since it is located near the Aliaga public market and the
Aliaga shopping center where huge potential number of customers are to be expected.
 ALIAGA NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL DEPARTMENT
Poblacion East II, Aliaga, Nueva Ecija

Distributor and Suppliers

The ingredients and some materials used in producing the product can be purchased at
Pamilihang bayan ng Aliaga or ordered other supplies on domestic suppliers. An assigned
member was tasked in obtaining the freshest yet affordable option available to guarantee the
product’s best quality. If ever a supplier failed to fulfill quota other vendor are at
reach.wt2rwy2tyft2fwt2tftfw2tdfy2wdgfc2dgwd2td2fwd2g2wgfd2ggg
 ALIAGA NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL DEPARTMENT
Poblacion East II, Aliaga, Nueva Ecija

Inventory

Description Quantity

Flour 2 Kilograms

Brown Sugar 1.6 Kilograms

Baking Powder 125 Grams

Baking Soda 10 Grams

Banana 9 Kilograms

Egg 36 pieces

Oil 1 Liter

Vanilla Essence 80 Milliliters

Nuts 250 Grams

Dark Chocolate 1 Kilogram

Raisins 120 Grams

Fresh Milk 2 Liters

Cupcake Holder 5 Packs (250 Pieces)

Cupcake Box 40 Pieces

Microwave Oven 2 Pieces

Whisk 4 Pieces

Bowl 4 Pieces

Knife 2 Pieces
 ALIAGA NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL DEPARTMENT
Poblacion East II, Aliaga, Nueva Ecija
Brown Bag 50 Pieces

SOCIAL-ENVIRONMENTAL ASPECT

Socio-Economic Impact

By paying certain business-related taxes, the company will help the economy flourish.
Cobake-19: The Banana Bomb will also help the economy by offering job openings to student
workers. Relating with the personal status of the owner of this business, the young entrepreneurs
are also working students. With the future success that the company will have, the entrepreneurs
believe that this business will widen up and will offer more jobs to other people, especially to
working students.

Regulatory Compliance

Cobake-19 The Banana Bomb give in all applicable ordinances and regulations, such as
proper garbage segregation into biodegradable and non-biodegradable materials, and a no plastic
allowed policy for packaging to save the Earth. Our business promises to secure barangay
licenses and permits in order to conduct the business legally. The following are the permits and
licenses that we must obtain:

•Barangay Clearance

• Fire Safety inspection certificate

• Sanitary Certificate

• Bureau of Internal Revenue (BIR)

• Department of Trading Industry (DTI)

• Mayor’s Permit
 ALIAGA NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL DEPARTMENT
Poblacion East II, Aliaga, Nueva Ecija

FINANCIAL PLAN

Start Up Cost

EQUIPMENT ₱5,000

FURNITURES AND FIXTURES ₱4,500

SUPPLIES ₱4,000

UTILITIES ₱4,500

PERMITS/ LICENCES ₱2,890

Project Cost

Fixed Asset

• Equipment ₱ 5,000

• Furniture and Fixtures ₱ 4,500

Operating Expenses

• Permits ₱ 2,890

• Advance Rental ₱ 5,000

• Rental Deposit ₱ 10,000

• Supplies ₱ 4,000

• Utilities ₱ 4,500

Beginning capital ₱ 19,000

 ALIAGA NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL DEPARTMENT
Poblacion East II, Aliaga, Nueva Ecija
TOTAL: ₱54,890

Projected Sales
Cobake-19 The Banana Bomb will spend a total expense of ₱ 18,681 on its first
month from the ingredients and with mark-up price of 31.32%. Assuming that we
increase sale of 1% per month.

MONTHS EXPENSES SALES INCOME

JANUARY ₱18,681 ₱27,200 ₱8,519

FEBRUARY ₱18,868 ₱27,472 ₱8,604

MARCH ₱19,056 ₱27,747 ₱8,690

APRIL ₱19,247 ₱28,024 ₱8,777

MAY ₱19,439 ₱28,304 ₱8,865

JUNE ₱19,634 ₱28,587 ₱8,954

JULY ₱19,830 ₱28,873 ₱9,043

AUGUST ₱20,029 ₱29,162 ₱9,134

SEPTEMBER ₱20,229 ₱29,454 ₱9,225

OCTOBER ₱20,431 ₱29,748 ₱9,317

NOVEMBER ₱20,635 ₱30,046 ₱9,410

DECEMBER ₱20,842 ₱30,346 ₱9,504

TOTAL ₱236,921 ₱344,964 ₱108,043

 ALIAGA NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL DEPARTMENT
Poblacion East II, Aliaga, Nueva Ecija

Return of Investment

ROI = Net Income

x100
Investment

= ₱108,043 x100
₱ 54,890

= 1.97 x100

= 197%

*Based on the above data possible Return of Investment (ROI) will be achieved
in a year of operation by 150%.