Trinity 1

Owner:

Executive Summary 3
Mission 5
Vision 5
Values 5
Goals 6
Key to Success 6
1. Deliver excellent customer service 6
2. Building our brand 7
3. Network 7
4. Generate new leads 8
5. Get positive reviews 8
6. Foster a positive work culture 9
7. Embrace technology 9
8. Keep good records 10
Competitive Advantage 11
Target Market 11
Market Segmentation 12
Product 12
Place 12
Price 12
Promotion 12
Target Market Segmentation 13
1. Demographic Segmentation 13
2. Psychographic Segmentation 13
3. Behavioural Segmentation 13
4. Geographic Segmentation 13
PESTEL Analysis 13
Political 13
Economic 14
Social 14
Technological 14
Legal 14
Environmental 15
Sales Strategy: Porter’s Five Forces Model 15
1. Threat of New Entrants 15
 2. Supplier Power 15
3. Competitive Rivalry 16
4. Buyer Power 16
5. Threat of substitutes 16
SWOT Analysis 17
Strengths 17
Weaknesses 17
Opportunities 17
Threats 18
Management and Organization Summary 18
Name: 18
Name: 19
Name: 19

Executive Summary

The Company

Trinity 1is an online Amazon-based product selling business. It plans to sell products on

Amazon at a very competitive pricing and top-notch customer service in the following categories

1. Home and Garden

 2. Kitchen and Dining

3. Pet supplies

Management

Trinity 1 will be owned and managed by Executive Director Kouadio William Kanga. He

is a graduate of Canadian and African Schools of Business. He has extensive skills in business

management, commerce, digital marketing, with over 10 years of experience in wholesale and

retail both in Canada and Africa

Products Offered and Competitors

Trinity 1 is offering products on the Amazon platform. The specific products it plans to

start with are;

1. Garden plant supports

2. Soup cubes silicone

3. Pressed vinyl metallic placemats

4. Bath towels

All the people working in the related area on Amazon and selling such relatable services

are included in our direct competitors.

Trinity 1is a culturally appropriate, inclusive, and affordable online Amazon-based

product selling business that provides the best and reliable, Garden plant supports, Soup cubes

silicone, Pressed vinyl metallic placemats and Bath towels that will eventually aid in

strengthening the community in terms of improving the online product selling sector. This is a

startup business plan. In the current world, technology is widely accessible. However, new

businesses lack compassion and extra effort towards humanity and their main concern is to do
business in a capitalist society with the main aim of earning money by all possible means, which

definitely eliminates the two factors that have been discussed above. It will be operating out of

Phoenix by using various kinds of already existing services and strategies and by incorporating

new strategies in order to avoid any kind of issues that may exist in the provision of the products

to our worthy customers.

Mission

Our mission is to consistently provide quality products and workmanship to our clients. We pride

ourselves on providing our customers with everything they need to feel satisfied in terms of

quality products. Our mission at Trinity 1 is simply to be recognized as a unique online product

selling businesses in the US. We want to make sure our customers are well satisfied with our

products.

Vision

Our Vision is to become the number one best and reliable, Garden plant supports, Soup cubes

silicone, Pressed vinyl metallic placemats and Bath towels sellers in the online(Amazon) business

world with active presence.

Values

● Customer’s Choice

● Customer’s preferences

● Financial prudence and accountability

 ● Transparency and integrity

● Exceptional and instant service with compassion

● The relentless pursuit for excellence

●Our business is built on the framework of putting people first and trying to serve them with

a great product and an efficient process.

Goals

● Our goal is to provide best and reliable Garden plant supports, Soup cubes silicone,

Pressed vinyl metallic placemats and Bath towels to our clients.

● The primary goal is to engage clients to visit our space and utilize our services and

purchase our products.

● A secondary goal is to get people to have secondary customers.

● The tertiary goal is to get the person having our services to sign up for the future.

Key to Success

We measure success in many properties we take on and manage to a very high standard.

We also measure our success through customers' reviews of the services utilized by our agents.

1. Deliver excellent customer service

Everyone appreciates quality customer service. Our clients are no different, so we do

everything to provide them with a seamless experience that will potentially lead to repeat

business or a positive recommendation. Similar to what was mentioned earlier, maintain strong
communication with clients and make ourselves available to answer their questions.

2. Building our brand

Speaking of maintaining a positive reputation, we should always be building our brand.

Fostering a strong brand for our best and reliable online product selling business is important

because it reflects the quality of our business and shapes public perception. By implementing the

right marketing ideas, we’ll continually grow our brand awareness based on the specific needs of

our target market.

Here are some important branding tips to consider:

● Setting a budget for our business marketing ideas.

● Design a niche-appropriate logo that’s easy to spot.

● Embrace a mobile-friendly online presence.

● Telling our story with engaging digital content.

● Continue to engage with existing customers.

3. Network

Networking is a very beneficial part of the online business, specifically growing the

best and reliable Garden plant supports, Soup cubes silicone, Pressed vinyl metallic

placemats and Bath towels business. Access great networking opportunities by seeking out
trade organizations that will provide us with opportunities to become certified, speak about

services, meet new client prospects and learn about the latest industry trends.

4. Generate new leads

As we all know, job opportunities don’t just appear out of nowhere. In addition to

pursuing great networking opportunities, employees should be constantly seeking out additional

ways to generate leads about online availability. One basic way involves building a website that

makes it easy for clients to contact us and request services. We will try to include positive

testimonials from existing clients and make our social media icons visible to help spread the

word about our unique services. In addition to traditional ways such as listing our business in

local directories, billboards, and TV and radio ads, we might also want to check out online

services i.e. Facebook, Spare room, Gumtree, and directories.

5. Get positive reviews

These days, many clients turn to online reviews before choosing a product of the online

Amazon-based product selling business. We encourage our customers to go out and review us on

Google and social media – basically anywhere having a business presence. It’s beneficial to ask

for a review immediately after helping a client resolve an issue. In the event someone leaves a

negative review, it’s crucial we respond. It may not change the reviewer’s mind, but our action

shows the current reviewer and potential future clients that we care.
 6. Foster a positive work culture

This point is specific to the part of our business when we will launch our products to

the stores in terms of buying shelves for the selling of our products in future. Developing and

retaining good employees is huge, and it all starts with the positive work culture.

● Safety: Show our crew members that we care about their safety by encouraging them to

not cut corners.

● Leadership: Our employees want to be led, not managed to the extreme. Show confidence

in their ability to make good decisions and focus on being a leader that our workers want

to follow.

● Teamwork: Without our people, jobs wouldn’t get completed. Express the value of

working together and appreciating one another’s strengths.

● Training: Mentorship and training lead to increased productivity on the job site. We also

show that we’re invested in our employees.

Successful businesses promote a work culture that focuses on these areas.

7. Embrace technology

Technology is changing all the time. Prefabrication, smart home automation, and the

introduction of mobile applications on the job site are great examples of this. Smartphones and

tablets alone put limitless information and resources at our fingertips, which is why job site

professionals are becoming more efficient than ever before. While we might be tempted to do

things the way they’ve always been done, it’s important to accept change in order to grow our
online Amazon-based product selling business, and be successful.

8. Keep good records

It’s important to implement proper filing systems and organization for the lonline Amazon-

based product selling business. Keeping solid records is a must. Invoice our work, document

inventory, keep track of employee hours, follow up on late payments and keep records of

meetings as necessary.

Keys to success in our business include

● Communication

● Provide customer service

● Marketing brands

● Network

● Generate leads by attracting customers towards our business

● Get good reviews

● Foster a positive work culture

● Embrace technology

● Keep good records

Competitive Advantage

A great example when it comes to innovation is the provision of skilled and professional

services for the online Amazon-based product selling business. It found its competitive

advantage in innovative and diversified services to versatile clients. And you know, when it

comes to innovation, it is not about coming up with the most unique idea of providing the

reliable online Amazon-based product selling business in the market. Sometimes, it is just about

making a simple, but practical twist, or taking a new approach to something that already exists

and this is how we will approach our customers. What differentiates us from other businesses is

our ability to truly connect with our customers, and provide the exceptional, compassionate

services and products they deserve. In the end, it is all about solving a problem for our clients in

the best way possible. People want a solution to their existing problems. Many companies tend

to overcomplicate their catering services and overcharge them with features that no one ends up

using. Because that wasn’t what people needed, we aim at keeping our prices moderate as

compared to our competitors, in order to gain more loyal customers.

Target Market

Conscious individuals who want to purchase garden plant supports, soup cube silicone, pressed

vinyl metallic placements and bath towels are the target market currently.

Market Segmentation

Product

● We offer an online Amazon-based product selling business environment along with

professional serving details to our customers by ensuring that fair relationships are built
 with the customers.

Place

● We aim to place our products in the online Amazon-based product selling business that

will be approachable to diverse consumers. That will surely be a chance of promotion

for us. Furthermore, doing collaborations with highly specialized employees of other

various platforms.

Price

● The price tag has been decided by the trend of the sales in the future of the product.

Initially, we have planned to keep it minimal and less as compared to our competitors.

Promotion

● We will highlight our online Amazon-based product selling business by using online

media. To stand out from our competitors we will look for partnerships with young and

hardworking employees of online companies. Furthermore, we will offer promotions on

New Year’s Eve and other special events by issuing membership cards.

Target Market Segmentation

1. Demographic Segmentation

Age: 18-45 plus age groups, Gender: Male and Female. Diverse nationalities are involved.

2. Psychographic Segmentation

Lower, Upper -Middle and High social status

Lifestyle: Easy going, sociable, Modern primitivism, flexible, classic

Attitudes: positive (confidence and satisfaction)

3. Behavioural Segmentation

Like to get the online Amazon-based products.

4. Geographic Segmentation

United States-based company

Real-time will target the people of world

PESTEL Analysis

1. Political

The government approaches, tax assessment strategy of the online Amazon-based product selling

business will influence the stateliest of the business. Subsequently, the large players working in

this industry need to deal with the approaches of the business that they are entering.

2. Economic

This business has the potential of changing world economics just like its competitors. Excessive

service provision on a daily basis will generate great leads in terms of finances and it will

ultimately be beneficial for the parent country that is the US.

3. Social

The socioeconomics and way of life examples of the potential content creators structure the
sociological world. Organizations need to evaluate the reaction of the general public towards the

online Amazon-based product selling business on the utilization pace of their items. At present,

individuals are more worried about wellbeing perspectives; thus more individuals begin to join

centers on their own. The above issues lead to increment deprivation for us.

4. Technological

The most recent innovation assumes an incredible part in the deals of the online Amazon-based

product selling business as owners need the best plans as far as quality and content to prepare

awesomely. As was referenced above, the unmistakable illustration of the innovative effect on the

online business is the mix.

5. Legal

All the administrative and exchanging bodies ought to endorse the online Amazon-based product

selling business supplying the organization's essence in their region. The organization will take

the most extreme consideration of the lawful issues of their methods of working. Organizations

should think about the company’s insurance and rivalry laws, just as work law. Rules of

reasonable contest ought to be additionally thought of, for instance, while organizations promote

they don't permit to say something which isn't correct or to contrast the organization’s items and

their rivals.

6. Environmental

Nowadays online Amazon-based product selling businesses all around the world have become

mindful and minding towards the climate encompassing them. They need to utilize just climate

cordial locations and use organic traffic to the location. Subsequently, for better buyer reaction,
the assembling units should deal with the climate feelings of the customers. The natural worry for

the business is content that is utilized for revenue generation and promotion..

Sales Strategy: Porter’s Five Forces Model

1. Threat of New Entrants

The new entrants can’t come into this market industry easily because of the high level of the

market, product/service, quality, etc. There are high barriers to entry into the market, so it would

be difficult for them to join this industry/market. Resultantly there's a low threat of new entrants

in this business.

2. Supplier Power

Our company will (if needed) take the investors from the best quality areas, but other factors that

the company still needs to focus on are price haggling, so the way of avoiding these problems

lies in making a long-term contract about the price.

3. Competitive Rivalry

Rivalry among current competitions is actually great. We do use a price strategy to be a

competitive intermediary to attract the customers, but we are against each other in the industry

by producing the quality of online Amazon-based product selling business and we ensure to

deliver the most value.

4. Buyer Power

In this case, even if the customer purchases a large number of products, the customer will not
receive a discount on the lonline Amazon-based product selling business, but in return, the

customer will earn points in the membership card in order to use it to participate in various

activities or to receive certain items from the company.

5. Threat of substitutes

Our customers may switch to view a substitute service and product that is accessible and easier

to view. Somehow it is not convenient for them. Therefore they will change to viewing the

substitute service.

SWOT Analysis

Strengths

● Experienced / Skilled employees in the company

● Instant Customer Service

● Working Relationship with viewers

● Knowledge of our product in business

Weaknesses

● Resistance to New Methods and Technology

● New entrant
 ● Political influence on the online Amazon-based product selling business

Opportunities

● Possibilities of Working on Future Projects

● Knowledge of Developing Trends

● Vertical and horizontal integration in the business

● Positive market understanding

● Technically efficient investments

● Value making

Threats

● Economical Factors

● Great competitors in the market.

Management and Organization Summary

The management summary of this business is quite simple as the majority of the

transactions will be carried out through direct and digital means. The management team

includes,
 ●Chief Executive Officer

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● Manager

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● Working Staff

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