TABLE OF CONTENTS

I INTRODUCTION ………………………………………………………………………... 5

Business Concept ………………………………………………………………………. 5

Business Model …………………………………………………………………………. 5

Business Goals ………………………………………………………………………….. 6

Vision …………………………………………………………………………………… 6

Mission …………………………………………………………………………………. 6

Objectives ……………………………………………………………………………… 6

Performance Indicators ………………………………………………………………. 7

List of Products and/or Services Offered ……………………………………………... 8

II EXECUTIVE SUMMARY (SYNTHESIS) ……………………………………………... 9

III BUSINESS PROPONENTS ………………………………………………………….. 10

Organizers ……………………………………………………………………………… 10

Stakeholders …………………………………………………………………………… 16

Financial Backers ……………………………………………………………………… 16

Materials and Resources Suppliers …………………………………………………. 16

Operating and Support Power ……………………………………………………….. 16

Technology Providers and Applicators ………………………………………………. 17

Governance and Top Management ………………………………………………..… 17

IV TARGET CUSTOMERS …………………………………………………………….… 17

Target Market ………………………………………………………………………...… 17

Main Value Proposition ……………………………………………………………..… 17

V THE MARKET ……………………………………………………………………….… 18

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 Market Justification ………………………………………………………………….… 18

Industry Dynamics …………………………………………………………………..… 18

Market Share …………………………………………………………………………… 20

VI PRODUCT AND SERVICE OFFERINGS …………………………………………... 21

Description ……………………………………………………………………………… 21

Evolution ……………………………………………………………………………...… 22

Justifications ………………………………………………………………………….… 25

VII ENTERPRISE STRATEGY AND ENTERPRISE DELIVERY SYSTEM ………… 26

Marketing ……………………………………………………………………………..… 26

Eight P’s of Marketing ……………………………………………………………..… 26

Operations ……………………………………………………………………………… 34

Six M’s of Operations ……………………………………………………………...… 34

Human Resources …………………………………………………………………..… 38

Organization Chart ………………………………………………………………...… 38

Standard Operating Hours ………………………..………………………………… 38

VIII FINANCE ………………………………………………………………………………. 40

Financial Forecast, Expected Returns, and Contingencies …………………..….. 40

Sales Forecast …………………………………………………………………….…… 41

IV ENVIRONMENTAL AND REGULATORY COMPLIANCE …………………..…… 48

Waste Pollution ………………………..………………………………………….…… 48

Air Pollution ……………………………………….……………………………….…… 49

REFERENCES ……………………………………….……………………………….…...… 50

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 LIST OF TABLES

Table 1. Key performance indicators

Table 2. Pestel Analysis: Macro-environmental Factors

Table 3. Summary of Monthly Sales for February 2022

Table 4. Summary of Direct Expenses for February 2022

Table 5. Summary of Indirect Expenses for February 2022

Table 6. Summary of Monthly Sales for March 2022

Table 7. Summary of Direct Expenses for March 2022

Table 8. Summary of Indirect Expenses for March 2022

Table 9. Summary of Monthly Sales for April 2022

Table 10. Summary of Direct Expenses for April 2022

Table 11. Summary of Indirect Expenses for April 2022

Table 12. Income Statement for February 2022

Table 13. Income Statement for March 2022

Table 14. Income Statement for April 2022

Table 15. Cash Flow Statement for February 2022

Table 16. Cash Flow Statement for March 2022

Table 17. Cash Flow Statement for April 2022

LIST OF FIGURES

Fig. 1. First Sketch of Metamorphic Brassiere

Fig. 2. Second Sketch of Metamorphic Brassiere

Fig. 3. Final Sketch of Metamorphic Brassiere

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Fig. 4. the stretchable back of Metamorphic Brassiere

Fig. 5. colored rendered of Metamorphic Brassiere

Fig. 6. product Mock-up of Metamorphic Brassiere

Fig. 7. product Mock-up of Metamorphic Brassiere

Fig. 8. Elements of Metamorphic Brassiere

Fig. 9. Sketch of product packaging

Fig. 10. Mock-up of product packaging

Fig. 11. Honeycomb inner lining packaging

Fig. 12. Map Location of the office

Fig. 13. Organizational Chart

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I. Introduction

a) Business Concept and Model

Business Concept

As we move toward a society heavily influenced by fast fashion, we aim to

find a more sustainable, reliable, and long-lasting solution toward eliminating
pollution and the unjustifiable environmental impact of the fashion industry. In
that, Dernier Cri aims to make products that are environmentally friendly,
convenient, transforming, and comfortable while being on the cutting edge of
fashion as we emphasize that our products provide elegance through simplicity,
allowing the person to express their confidence to the world while also becoming
whom they want to be by looking good and feeling good.

Business model

Three business models will be used:

1. Advertising-based business model

As the company will be focusing on different types of products, they

will utilize heavy advertising to introduce their product to the market. Most
especially in women’s magazines and women's social media
advertisements.

2. App-based business model

The company will also aim to further its reach through technology. It
will aim to have its sales mostly on shopping websites; Shopee and
Lazada. This will also ensure that customers will be convenient when
buying the business products

3. Web-based business model

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 The company will also utilize its website in conducting sales. This is
to ensure that the sales are spread through any medium that the customer
would use

b) The Business Goals

Vision

Dernier Cri views itself as a company that produces and delivers consistently,
high-quality, and long-lasting. Fashionable innerwear in the Philippines, empowering the
way women wear their underwear in the coming decade.

Mission

Dernier Cri aims to produce economical, comfortable, transforming, collapsible

innerwear to eliminate rapid fashion and decrease fabric pollution. We also provide our
customers with excellent customer service and dependability, and we create a
connection by sparking confidence with the passion we share in our products.

Objectives

The general objective of our company is to eliminate fast fashion and empower
women to embrace comfort in their underwear. Moreover, we seek to accomplish
the following specific objectives:

● Marketing: Build an impactful and influential online market presence to

capture the attention of women between the ages of 16-40 (utilization of
the top social media platforms)
● Finance: Receive a stable return of investment and earn a good amount
of income to sustain the business and gain profit
● Operations: Satisfy our customers’ everyday innerwear needs through
affordable, comfortable, and high-quality collapsible bras
● Human resources: Create a safe haven for women inside Dernier Cri and
foster an efficient, joyful, and positive environment

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 Performance Indicators

Table 1. Key performance indicators

OBJECTIVES KEY RESULT PERFORMANCE

AREAS INDICATORS

MARKETING ● Market share ● 3%-4% market

Build an impactful and
● Social media share
influential online market
engagement ● 1000 facebook
presence to capture the
users, 700
attention of women
instagram users
between the ages of
(measured
16-40 (utilization of the
through
top social media
comments and
platforms)
reactions)

FINANCE ● Sales volume ● Php 200-300k

Receive a stable return
● Amount of net in sales
of investment and earn a
profit ● Php 100k in
good amount of income
● Return on profit
to sustain the business
investment ● 15% ROI
and gain profit

OPERATIONS ● Repeat ● 4 in every 10

Satisfy our customers’
customers customers
everyday innerwear
● Number of repeat their
needs through
recommendati purchase
affordable, comfortable,
ons ● 6 in every 10

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 and high-quality customers will
collapsible bras recommend

HUMAN ● Employee ● 1 out of 8

Create a safe haven for
RESOURCES turnover resignations per
women inside Dernier Cri
● Amount of year
and foster an efficient,
compensation ● 8% above
joyful, and positive
minimum
environment
compensation

Several identified success indicators in our business include quality products,

quick and efficient service, healthy sales, good social media position, excellent customer
feedback, and the achievement of our mission. In the sales aspect, sales are projected at 60
orders of the metamorphic bra for an estimated net income of Php 25,000.00 during the first
month of operations. Concerning our social media performance, a healthy engagement with a
reach of 1000 Facebook users and 700 Instagram users or more in our posts is desirable.
Generally, positive feedback and being able to contribute to connecting others through our gift
options are other indicators of our success in our venture.

c) List of Products and/or Services Offered

As of now Denier Cri has only one product to offer but will expand in the future:

1. Metamorphic Brassiere

The company's first product is a versatile and transformable bra that

women can wear every day of the week. Made from a seamless, high-quality
stretchy fabric made of recycled cotton and polyester. It may be worn as a sports
bra, t-shirt bra, backless bra, or tube bra by removing the straps. Moreover,
Dernier Cri, as a starting company, offers an online shop but plans to open a

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 physical store once the company grows to serve more customers, either through
traditional or digital means.

II. Executive Summary

Denier Cri is a start-up business run by six individuals, initiated by the increasing
number of complaints from women relating to their uncomfortable experiences in wearing a bra;
specializes in high quality, made from recycled seamless high stretch fabric transformative
metamorphic bra. It aims to place great importance on igniting the confidence within each
individual and making them feel good while equally providing support and comfort. This versatile
bra hopes to help people embrace their true selves and transform them into the best version of
themselves. Women can transform it into four different styles to suit every person’s diverse
needs. The affordable prices of its products attempt to appeal to the relatively affluent women
from metropolitan Manila within the age range of 16-40.

The initial starting capital for the business is Php100,000.00 which was garnered from
both internal and external sources. The optimal capital was calculated through the summative
amount of the present and expected future expenses to lessen financial risks and gain a good
return on investment.

As a consequence of the pandemic, the vast majority of business operations and

marketing were performed online through many social media platforms, particularly Facebook
and Instagram. Additional publicity was done through several Facebook marketplaces and
groups, where transactions with other external businesses could be performed. Supplementary
to the publicity materials published on Facebook and Instagram, promotions will be instituted to
entice a wider clientele. Lastly, the business aims to earn a 100% revenue, with a portion of the
net profit donated to charitable causes.

To achieve its mission, Denier Cri aims to provide efficient customer service, good
social media positions, and healthy sales.

The company’s main operations focus on the physical transformation of raw materials
(i.e. donated fabric) using sewing machines. The brassiere will be incorporated with several
features and elements to produce a finished output of elegance, style, and quality.

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III. Business Proponents

a) Organizers

Izhabella Francine Balanza | Chief Executive Officer

Email: Izhabella40@gmail.com

Contact Number: 09994982416

Years in the company: 3 years

Capabilities:

● Has well-rounded leadership experience which enables her to lead a team with
excellency
● Embodies critical thinking and logical thinking through solving everyday
scenarios
● Well adaptable to pressure and is flexible in leading in any situation
● Charismatic, capable in leadership roles, and embodies the company values

Contributions:

Ms. Izhabella Balanza is the founder and has been responsible for managing
the whole business from operations, marketing, human resources, and finance. She has
been spearheading the workflow inside the company such as creating efsure effective

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business operations and delivery of quality products. She has also attended
engagements relevant to the function of the company and implemented policies and
solutions in accordance with the company’s needs. She has also served as the
company’s key spokesperson.

Raechelle Erica Co | Chief Operations Officer

Email: raechelleerica.co.shs@ust.edu.ph

Contact Number: 09171745304

Years in the company: 3 years

Capabilities:

● Possess skills in management and also has experience in leadership roles that
allows her to spearhead the operations
● A good communicator, team player and facilitates a collaborative environment
when working in a team
● Dedicated and passionate
● Can solve problems efficiently and has good critical thinking and analysis skills

Contributions:

Ms. Raechelle Erica Co is the second founder of the company. She and Ms.

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Balanza work together in order to keep the company afloat. Whereas she has
established the company business models and workflow. She also has used numerous
strategies to get financial investors to invest in the company. She has also made a firm
remark within the company operations to have a smooth workflow and procedures
ensuring every product is prepared with the highest quality.

Arrabellee Cao | Finance Director

Email: arrabelle.cao.shs@ust.edu.ph

Contact Number: 09574563789

Years in the company: 3 years

Capabilities:

● Can work effectively under pressure

● Very resourceful and flexible in terms of workflow and implementation of plans
● Meticulous, accurate, thorough, and a can lead a team well
● Organized and driven

Contributions:

Ms. Arrabelle Cao is the final founding member of the company. She has
established the Financial situation of the company. Whereas all transactions go through

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with her. She also spearheaded all money-saving ideas within the company. Most
importantly, she was the main player in establishing the stakeholders of the company
and establishing what they can contribute to the growth of the business.

Simon Rosario Layao | Marketing and Creatives Director

Email: simonlayao69@gmail.com

Contact Number: 09164269228

Years in the company: 3 years

Capabilities:

● Creative and possess good critical thinking skills

● Lays out very detailed plans
● Takes initiative and efficient in working
● Down to each and embodies versatility

Contributions:

Mr. Simon Layao is responsible for maintaining the relationship of the

organization with its partners and establishing the name of the company in the online
world. He focuses on handling the official social media accounts of the company and is
in charge of the promotion strategies. He will be posting the published materials for the

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company. He will also implement concepts in various creative strategies.

Bryce Jorrell Cuatuy | Human Resources Director

Email: brycejorrell.cuatuy.shs@ust.edu.com

Contact Number: 09258642468

Years in the company: 3 years

Capabilities:

● Intuitive, responsible, and outgoing

● Very focused, determined and puts great efforts to achieve his goals
● Adept with working in a team, very ambitious and equipped with a variety of
knowledge
● Enthusiastic, problem solver, and confident

Contributions:

Mr. Bryce Cuatuy will be responsible for managing the employees of the
company and ensuring their welfare and well-being. He is in charge of shaping the
employees and helping them in reaching their maximum potential. He is responsible for
solving the company’s problems and conflicts behind the operations. He will serve to

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ease communications and unite the employees.

Francene Danielle Epondulan | Operations Director

Email: francenedanielle.epondulan.shs@ust.edu.ph

Contact Number: 09857359623

Years in the company: 3 years

Capabilities:

● Action oriented, perceptive, and motivated

● Strategic thinker in different situations and very practical
● Assertive and communicates well
● Capable of working effectively in short amounts of time

Contributions:

As the operations manager, Ms. Francene Danielle Epondulan will be

responsible for planning and managing the overall delivery of products and the
transformation of inputs to outputs. She will be in charge of managing the company’s
logistics including liaising and negotiating with suppliers, manufacturers, and related
individuals.

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a) Stakeholders

Along with the CEO, the five main organizers will mainly invest and fund
the company’s initial needs by providing financial backing, materials and
resources, Operating power, Technology operations, and Governance and
Top management:

Financial backers

will be responsible for establishing and contributing the capital of the

company. Wherein, once the company grows it will also govern and be the
backbone of decision making within the company. The financial backers will
include major investors and stockholders of the company.

Materials and resources suppliers

No company will exist without its materials and resources. Suppliers will
also be major stakeholders as they will benefit from the growth of the
company itself. The initial; materials and supplies needed to create products
will come mainly from established suppliers.

Operating and support power

This stakeholder would involve people who make the production possible;
from employees, managers, and supervisors. They would supervise the
operations throughout the company. They ascertain that any notion that
becomes a reality operates efficiently. They are making crucial operational
decisions that are your responsibility. They serve as a link between two
parties; Shareholders, board members, and the corporation itself. They are
in charge of arranging everything. and assigning employee projects and

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 activities

Technology providers and applicators

As the business model of the company will revolve around utilizing

technology given online shopping for convenience technology providers
would be a main stakeholder within the company. They will serve as the
bridge of the company to the customers when attending to checkout and
sales.

Governance and Top management

As with all good companies, deviation from the law is a huge portion of
building a company. Both external and internal policymakers would be
involved within the company; from lawyers, local government, and national
government. These people will establish what the limits of the company are.

IV. Target Customers

a) Target Market Description

Implied in the nature of its products and its location, Denier Cri caters to
the following general markets: women of ages 16-40, the broader Filipino
women community, and present and former stakeholders of the University of
Santo Tomas, Metro Manila residents, and gift-option seekers. The product
may also cater to all genders as it seeks to serve the people looking for
comfort and affordability in a bra.

b) Main Value Proposition

Heading: Igniting confidence in YOU

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 Sub-headline: A fusion of quality, elegance, style, comfortability and versatility to
suit your everyday needs. Helping you embrace your true self through underwear
to transform you into the best version of yourself.

V. The Market

a) Market Justification (Demand and Supply)

Women for decades have been conformed to follow a rule: Dress

appropriately. This notion has given women no right to become comfortable, thus
the phrase “pain is beauty”. Entering the 21’st century, women's empowerment
has become natural for companies to embrace. One way this is through their
clothing. Women no longer are conformed to wearing uncomfortable dresses, yet
one thing that has survived through the decades is women's underwear. Since
the invention of the brassiere, women have dug into their heads that wearing it
shall be a necessity. Companies all over the world have capitalized on this
without any regard for understanding the comfortability of what women wear. As
the New York Times has quoted “There aren’t many scientific papers available
which have effectively looked at issues of bra fit and the number of women who
may be wearing the wrong size bra,” That is why this company pondered
producing high-quality and comfortable innerwear. That is also a unique solution
to combating fast fashion that contributed to the world's pollution problem. Thus,
the metamorphic brassiere was born With the need for the further need of
comfortable bras in the market Denier Cri created that product with all the
variables aforementioned.

b) Industry Dynamics

With big names like Victoria Secret’s and celebrity-owned SKIMS. The
market for women’s underwear is a big area. Whereas the industry is believed to
grow to 78.66 billion U.S. dollars by 2027.

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Uniquely Dernier Cri has identified several competitors in the industry that serve
somehow the same products the company envisions to produce:

1. BraVo - The company has been producing bras that are convertible which
can be sports bras, t-shirt bras, backless bras, or tube bras. These
products are manufactured using silk fabrics and have garnered a positive
trend, especially in fashion. The source of its fabrics is locally sourced
which cuts the costs down and sells the products at a reasonable price
2. Brambado - A swimwear company that has been providing not only
swimwear but also focused more on producing sports bras. What makes
this company unique is the minimalistic designs that it can be customized
to embroider with a name.
3. Cordiabra - A local competitor that offers a variety of bras and specializes
in strapless technology and comfort. The company sells its products made
with polyester fabrics. It could be retailed and wholesale.

In such a competitive environment Dernier Cri bras have the following

advantages that would make the product marketable and make its way to
consistent production and ride with the current trend wave:

● Environmentally friendly products: The materials used in production are

environmentally friendly as the fabrics were recycled to produce which
would help reduce the waste products and also cut the production of
fabrics used for producing traditional bras.
● Multifunctional: The bra can be worn as a sports bra, t-shirt bra, backless
bra, or tube bra by removing the straps which also makes the product
fashionable.
● Comfort: The recycled fabric used will be designed for the comfort of the
customers making the struggles of wearing a bra easier.
● Affordable: Because recycled materials are used, it cuts down the

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 production expenses making the product cheaper than its competitors.

In such a competitive environment Dernier Cri bras have the following

advantages that would make the product marketable and make its way to
consistent production and ride with the current trend wave:

c) Market share

According to the global industry analysis and forecast for 2021-2025, there
is a potential growth of market size in the bra manufacturing industry by
780,249,500 PHP due to the adaption to sustainable products and fashion
trends. The company’s target is to obtain about 560,000 PHP for market sales
within a year which, if computed, the estimated market share will be 0.07% of the
industry's global market size.

Table 2. Pestel Analysis: Macro-environmental Factors

Political ● The company should analyze the stability of the politics in

the country before executing the production and distribution.
● Tariffs and taxes, pricing regulations, and trade regulations
should also be evaluated to identify whether the product can
be profitable and at the same time affordable.

Economic ● The company should also monitor the inflation rates,

economic growth, interest rates, and also the prices of
common commodities to be an indicator for how the
operations will be done.
● The workforce should also be assessed to identify whether
the initial expectations for the company could be met.

Social ● The company focuses more on women ages 16-40.

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 ● The trends in fashion should also be considered in improving
the product and how the business will flow.

Technological ● The Company will utilize technologies to formulate

advertisements and promotions for the product to
incorporate the pull strategy.

Environmental ● The Company will produce bras with recycled fabrics and
this, in turn, will reduce waste production and also cut the
production of fabrics.
● Proper waste management should also be ensured in order
to minimize the unnecessary waste produced.

Legal ● The company abides by the safety laws for the labor and
employer.
● The company also ensures that laws protecting the
employers and employees shall be observed and followed.

VI. Product and Service Offerings

The main product offering of the company would be the metamorphic bra. This
will be their debut product. Wherein:

a) Description

The bra is A versatile and Transformable bra that can be worn every day of
the week as it gives casual and carefree vibes for you to feel good in any
outfit. Made from the seamless high stretch fabric of 75% recycled cotton
and 25% recycled polyester, this bra takes comfort and style to the next level
while still providing support. It can be transformed into three types of bra: a
sports bra, a t-shirt bra, or a backless bra, and the straps may be removed to
turn it into a tube bra. It features a flattering heart-shaped neckline, fitted
silhouette, unpadded bust, snug fit, and a sided hook and eye for extra

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 comfort.

b) Evolution, what changes or improvements were made to your product

The company was initially going to make bags instead of women's

underwear. Whereas travel bags were supposed to be the main product.
They decided to rebrand when they established that the market for bags is
too overcrowded with redundant product designs. Thus, women’s underwear
a lesser researched area of products was a better option to create a
company out of,

The first few designs of the product were established whereas the bra was
going to be made from extra materials that were used by the big fashion
industry. This was established to be inefficient as the companies were not
willing to give the extra materials that they won't even use for production.
Another aspect is within the padding of the bra a clip could be seen peeking
through. This was later removed in further product pitches.

Fig.1: First Sketch of Metamorphic Brassiere

In the second design pitch the transformative action of the bra was further
established. Whereas, the t-shirt bra and tube bra designs were established
along with the interchangeable straps of the bra instead of the foldable

22
straps of the wrap

Fig. 2: Second Sketch of Metamorphic Brassiere

Upon the next meeting, the final sketch was produced, whereas a
stretchable fabric for the back was established and clips on the padded bra
were removed and instead moved more on top of the bra. Foldable areas
were also made visible.

Fig. 3: Final Sketch of Metamorphic Brassiere

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 Fig. 4: The Stretchable Back of Metamorphic Brassiere

Finally, colored versions were made and a fake mockup of the product
was rendered by the creative team.

Fig. 5: Colored Rendered of Metamorphic Brassiere

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 Fig. 6: Product Mock-Up of Metamorphic Brassiere

c) Justifications

Notable modifications towards the company and product are the following:
(1) Switching from the Travel bag market to women's underwear (2) creating
of the brassiere from extra materials that were used by the big fashion
industry to coming from recycled raw materials (3) the interchangeable
straps of the bra instead of the foldable straps of the rap (4) vexing of the
clips on the unpadded bra and putting them inside of the bra instead (5)
addition of the stretchable back portion. All these changes were logically
thought out whereas the following can be justified: (1) the market for bags is
too overcrowded with redundant product design. Thus, women’s underwear,
a lesser researched area of products, was a better option to create a
company. (2) companies were not willing to give leftover materials, Thus
recycled raw cotton and other materials will be used and gathered from other
sources, this enabled lesser labor as patchwork was no longer needed. (3)
the foldable straps were not efficient and required more materials than
interchangeable ones, they also are not aesthetically pleasing. (4) the clips
were not aesthetically pleasing, putting them behind and inside the bra
garnered a more modern look. (5) The addition of a stretchable pack
enabled customers to find a bra that fits them comfortably and flexes with

25
 them as their bodies flex.

VII. Enterprise Strategy and Enterprise Delivery System

a) Marketing

Eight P’s of Marketing:

1) Positioning

Denier Cri's metamorphic bra seeks to instill confidence and warmth

in our customers. Their versatile bra, with its transformable feature
made from seamless high stretch fabric, delivers casual and carefree
vibes for everyday comfort and style, making customers feel and look
fantastic. The company's goal is to produce high-quality, yet
inexpensive bras that combine elegance and comfort to enable clients
to embrace their inner self

Fig.7: Positioning Map of Metamorphic Brassiere

Overlapping Objectives

● Enterprise Perspective

Denier Cri is positioned alongside its competitors to offer the same

purpose to the target market: comfortable and aesthetically

26
 pleasing undergarments for women of all ages to use and keep for
a long period of time.

● Competitive Objectives

The Metamorphic brasserie has a distinct identity that

distinguishes it from its other competitors in the Philippines. The
reason for that is because the product has a unique function,
wherein it has a transformable action of becoming three bras.
Meaning customers are getting the price of three bras for one

● Customer’s Objectives

The metamorphic bra although can be worn by all genders would

be the more sustainable and practical bra for women. Women
around the world spend thousands of their money just on their
underwear. The product would eliminate that and be the only bra
they would need.

2) Product

The metamorphic bra will be made of 75% recycled cotton and 25%
recycled polyester to ensure support together with comfort. It can be
transformed into four forms: a sports bra, a t-shirt bra, a backless bra,
and a tube bra. It also consists of the following features: flattering
heart-shaped neckline, fitted silhouette, unpadded bust, snug fit, and
a sided hook and eye. The sided eye and hook aim to reduce
pressure and tension on the spine of women which causes
headaches and back pains. This inevitably reduces the stress of
women wearing bras. following that, to provide a snug fit, the bra will
be introducing an unpadded feature that would instead mold into the
natural shape of the customer's breast. Also provided are
interchangeable straps will be provided so that the change between
sports and T-shirts can be supported. To cater to different sizes bra

27
 wings will not be limited to one design instead an array could be
picked by women depending on what size they fit.

The colors of the bra will be diverse and a color scheme utilizing the
1different natural skin colors of the woman will be made.

Fig. 8: Elements of Metamorphic Brassiere

3) Packaging

Fig. 9: Sketch of product packaging

28
The manifestation of the brand, aside from the product itself, is its
packaging. Denier Cri’s packaging is minimal and environmentally
friendly. Whereas 100% recycled cardboard is utilized for the creation
of the packaging.

Fig. 10: Mock-up of product packaging

Honeycomb paper is also used instead of the typical bubble wrap

packaging for the inner lining of the packaging. #d printed honey
comb paper is more environmentally friendly and stronger than most
inner lining used in typical packaging. Whereas this still ensures that
the products are not susceptible to breaking along transit.

Fig. 11: Honeycomb inner lining packaging

To ensure the safety and hygiene of our product and packaging, all
packaging is disinfected. This reinforces the message that Denier Cri
wants to send - that we want to make out customers feel great.

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4) Place

Denier Cri will primarily be operating as an online shop on Facebook

and Instagram. These two social media platforms make connecting to
our target market much more convenient. The presence of apparel
pages also allows us to reach customers outside our community. The
official sites of the company will be fairly neutral, with beige, light
brown, and cream as the main color story, to make customers feel our
passion and aim.

On the other hand, a condominium unit owned by the Denier Cri CEO,
Izhabella Francine Balanza. will serve as the company's start-up
office location for the business. The location will be at Unit 241, Bldg.
9, Deca Homes, Vitas, Tondo, Manila. This location will benefit the
company because transportation and shipments will be more
convenient. It's also an excellent distribution location because it is
near the port area in manila

Fig. 12: Map Location of the office

5) Promotions

Denier Cri draws from the opportunities and trends currently present
and accessible. The company seeks to maximize reach main through
page promotion, but also heavily on Facebook community groups, for

30
a more targeted approach and a wider audience reach.

Fig. 13: Mock publication material

In addition to our online product publicity materials, we are to employ

several promotional strategies, such as special packages and raffle
promos, to entice more customers and generate page publicity.
Customers who want to get a pair of bras would be delighted with our
Denier Cri premiere package wherein they can also save money. A
raffle will also be held, with the purchase of any Denier Cri product as
the entry ticket. One lucky winner will receive any bra of their choice.
This raffle should raise our social media engagements and encourage
hesitant customers to purchase our products. However, should stocks
be sold out early, we will no longer push through with this promo.

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 Fig. 14: Mock Raffle ticket

6) Price

Marketing and operating expenditures are two major factors that

distinguish Denier Cri's metamorphic bra from rivals when determining
production costs. Based on the cost of manufacture, the metamorphic
bra would be reasonably priced at P329, P359, and P389 for
sizes-small, medium, and large, respectively. Furthermore, Denier
Cri's considered the following elements while deciding the ultimate
selling price: (1) the demand, (2) opponents, and (3) the willingness of
the target market to pay

Prices for competing brands range from Php 150 to Php 950, making
Denier Cri's metamorphic bra's pricing average. The cost of creating
each bra is calculated by dividing the total cost of raw materials such
as fabric and both direct and indirect charges by the number of bras
that may be produced (depending on the size of the bra). In order for
the items to be successful, the markup must be at least 84 percent of
the cost, as in other clothing stores. The product is reasonably priced
since the materials utilized are similarly reasonably priced. To make it
more appealing to a wider audience, the corporation chose to sell it at
a low cost.

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 Table 00. Price Comparison of Competitor Brands

Stores Price per Unit

Brand A PHP 750

Brand B PHP 250.50

Brand C PHP 150

Brand D PHP 145

Brand E PHP 950

7) People
The response team of Denier Cri is very responsive. They are always
attentive in replying to their customers’ inquiries and requests. They
also take time to update the customers with their orders. The chief
executive officer and the chief operating officer will be in charge of
overseeing the overall production and delivery of services. While the
operations director will be heading the production and sales process.
On the other hand, the marketing director will be in charge of the
promotions and postings to increase engagements on our social
media sites and the finance director will manage the monetary aspect
of the company.

8) Prospect

The target customers of the company are people from Metropolitan

Manila of all genders, but with a specific focus on women within the
age range of 16-40.

33
b) Operations

Six M’s OF Operations:

1) Money
The company is a relatively new and small business therefore the
estimated initial starting capital needed to start the business is
approximately Php 300,000.00. The company ensures the lowering of
expenses while still maintaining the standard of quality.

2) Men

The company structure is organized into 4 divisions: finance,

marketing, operations, and human resources. During the start of the
operations, due to limited manpower, the company founders will first
assume multiple roles to ensure the delivery of quality products. In the
next 2 months, the company will recruit a minimum of 8 employees
who will be assessed through an interview and practical test. They will
be employed under one or two of the four departments mentioned
above if deemed possible. Once accepted, they will undergo further
training under the respective directors of their departments. The jobs
needed to be filled are the following:

Operations Department

● Designers: who can sketch, sew, style, and innovate product

concepts
● Product manager: oversees the quality of products produced and
the production process
● Manufacturers and producers - will be the backbone of the
production process
● Riders - will deliver the products

34
 Finance Department

● Accountant: will handle all financial documents, allocating funds,

and balancing sheets
● Auditor: verifies documents and plans
● General finance employees: help with the work of the director

Marketing Department

● Promotions: mainly handle the posting of product publicity materials

● Sponsorships: handles collaborations, partnerships, and
sponsorships
● Creatives: implements creative direction and strategies for the
whole company

3) Machines

The necessary machines and software of Denier Cri are the following:

Machines:
● Industrial Neoprene Sewing machine

Digital Devices
● Desktops
● Laptops
● tablets
● Phones

Softwares:

● Gmail Business accounts

● Canva graphic design tool
● Adobe Photoshop
● Adobe Creative Cloud

35
 ● cap cut

As the company first start out, most of the machinery will be from
what was already available. Whereas a combination of machine-made
and hand-stitched products will be made throughout. When the
company starts making a profit. More machines will be brought in
order to cater to the demand for the product. Most likely, the sewing
machines and tablets will be the first priority to be brought by the
company. As these will be the main systems that will be needed to
produce and sell products.

4.) Materials

The materials needed for the production of the metamorphic bra are
relatively simple. We would need donated cloth, specifically recycled
cotton and polyester, from big fast fashion brands. Secondly, we need
garters, hooks, threads, straps, and pads for the bra from different
suppliers.

5.) Methods

For the production of the product itself, Denier Cri will mainly rely on
the physical process. The Denier Cri team, initially composed of 6
individuals, is responsible for the material scouting, product
preparation, and product production.

● Firstly, the purchase of raw materials mentioned under the

materials section shall be accomplished. Afterward, the quality of
the materials shall pass the standard of quality set by the
executives.

36
 ● Second, the team shall open a limited number of slots for
pre-orders, which will primarily be taken through the Denier Cri
Facebook and Instagram page where the product line, prices, and
order procedure will be publicized in the days preceding the
launching day of the company.
● Third, upon placement of orders, the team shall start the production
of the bra through the utilization of the sewing machines and
oversee every step of the process. The team will strategize on the
delegation of the number of batches and packages that will be
made and produced each day.
● Once all orders are finalized including their delivery date, the
customers will be notified regarding the status of their order

6.) Management

The management team namely the chief executive officer, chief

operating officer, finance director, human resources director,
operations director, and marketing director wherein each position will
be assumed by the aforementioned project proponents and shall
perform their respective duties and responsibilities within the
company to ensure the efficient work system. As a whole, the
management team will take charge of managing the overall
operations and implementing plans of action for the company

Under the directors will be the team leaders. Each month team
leaders change within the circle of employees to drive leadership
opportunities within the company. This ensures fair play among
employees and eliminates fog between hierarchy within the business.

c) Human resources

37
 As a new company, the management team of the company seeks
to facilitate a collaborative environment for its employees wherein the whole
team feels safe and happy while working together. The executives will
regularly assess the needs and expectations of every employee so as to
ensure that their well-being is prioritized and that their goals are in line with
the company’s objectives. Dernier Cri provides compensation and benefits,
as well as opportunities for personal advancement to its employees based
on their performance. The following are the negotiable benefits:

● Work-Life Benefits
● Family-Friendly Benefits (maternity leave, vacation leave)
● Health Insurance Benefits
● Free food and transportation fees

The company pays its employees an hourly compensation ranging from ₱55
to ₱67. If employees decide to work overtime, they are entitled to 1.5 times
their regular rate of compensation. As part of the company’s overall
objective, an evaluation of the employees will also be conducted to
determine their performance level.

Organization Chart

38
 Fig. 13. Organizational Chart

Standard Operating Hours

The standard operating hours are the time frame in which orders are
prepared to be delivered to the time it will be sent to the customer. Below is a table that
shows the time frame with the operating procedure done on the said time. Note that we
assume the products have been sent from the manufacturing warehouse to the
packaging warehouse.

Timeframe Operating Procedure

8:00 am We check on the orders placed the

previous day and compile the orders
which need to be delivered on the day
itself.

8:30 am We update each customer who will

39
 receive their order on the given day and
remind them about their order.

9:00 am We start packaging all the orders

necessary on that day.

11 am - 6 pm We update the customers that their

package is ready to go. We also ask the
customer to book their preferred courier
and inform them again that the pick-up
time is from 11 am to 6 pm only.

VIII. Finance

Investment Requirements: (How much money are you going to put into the business,
theoretically. Kindly show a breakdown of where the money of your investment will go
towards. Consider as well if you are going to rent out an office or a store, kindly place
the “3-month rent” of the location. Also, add the marketing budget of your business. In
every business, a marketing budget must always be considered in the initial investment.
Tie it up with the Promotion part of your marketing and assume that it is good for 3
months.)

Financial Forecast, Expected Returns, Risk, and Contingencies

The company’s monthly sales and breakdown for February, March, and April 2022 is
shown on tables 2, 5, and 8 respectively with a total of sales of 1,198,323 combined in
all three months. It is estimated that the company will acquire a total net income of ₱
611,854.66 of the combined three months as shown in tables 12, 13, and 14, as well as
the breakdown income statement for each respective month.

Given the products the company produces, it is in the fashion industry , which is one of
the largest industries to date. The company may encounter competitors with the same
product and ideas related to Dernier Cri’s. In order to combat this potential risk, the

40
company should carefully plan out its advertisements as it is one of the tactics that set
them apart from any other company in the market. Additionally, another problem the
company may face is the rapid change in trending styles of fashion. As this brassiere is
made of recycled material and is foldable, the fashion trend may not be in its favor. To
prepare for this, the company will do extensive research on the trends appropriate for
the current time while maintaining the use of recycled materials and being foldable.

Sales forecast

Table 3. Summary of Monthly Sales for February 2022

Table 4. Summary of Direct Expenses for February 2022

41
Table 5. Summary of Indirect Expenses for February 2022

Table 6. Summary of Monthly Sales for March 2022

42
Table 7. Summary of Direct Expenses for March 2022

Table 8. Summary of Indirect Expenses for March 2022

43
 Table 9. Summary of Monthly Sales for April 2022

Table 10. Summary of Direct Expenses for April 2022

44
Table 11. Summary of Indirect Expenses for April 2022

Table 12. Income Statement for February 2022

45
Table 13. Income Statement for March 2022

Table 14. Income Statement for April 2022

46
Table 15. Cash Flow Statement for February 2022

47
 Table 16. Cash Flow Statement for March 2022

Table 17. Cash Flow Statement for April 2022

IX. Environmental and Regulatory Compliance

The fashion industry has provided significant impacts on climate change

especially due to the production and transportation as the manufacturing of garments
factors contribute to 1.7 billion tons in carbon emissions globally per year. Our product,
however, will focus more on the production with the use of donated cloth, specifically
recycled cotton and polyester, from big fast fashion brands. Secondly, we need garters,
hooks, threads, straps, and pads for the bra from different suppliers. This will cut the
production of fabrics supposedly needed to produce the bras thus also decreasing the
transportation, packaging, and decreasing waste.

Waste pollution

The product will help in decreasing the accumulation of waste as it recycles the

48
used fabrics and repurposes it to a new bra. This will also reduce the production of the
supposedly needed polyester fibers as the cloth that would be used is made through
recycling. Packaging will also decrease as there are less new raw materials needed left
to be packed and decreases plastic usage. The product will no longer be reliant on the
synthetic fibers which contributes to more disposal of unused fabrics.

Air pollution

As the product is produced locally, it would cut down the transportation needed
for the mobilization of products as transportation contributes to 27% of the greenhouse
gas emissions. This is a significant step in incorporating strategies to cut down carbon
emissions through transportation. Another is the lesser use of product packaging, the
manufacturing process of plastic and packaging materials is no longer much needed
due to the recycling of materials. Repurposing materials will require lesser use of plastic
and transportation for the delivery of the manufactured synthetic fibers to produce the
bras.

49
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