A Y 2022-23

An Integrated EADR Report

On

BRITANNIA INDUSTRIS LIMITED

BY

Name of Student: PRATHAMESH SANJAY SHEVATE

Roll NO :20220143146

Submitted to

Savitribai Phule Pune University

In partial fulfilment of the requirement for the award of the degree of

Master of Business Administration (MBA)

Through

Suryadatta Institute of Business Management and Technology

 DECLARATION

I the undersigned hereby declare that the project report on < Company Name &
Sector>which is been submitted as an integrated project of MBA Sem I to
Suryadatta Group of Institutes is an authentic record of my genuine work done
under the guidance of Professors of Enterprise Analysis Desk Research, and
Selling & Negotiations Skills Lab.
I assert the statements made and conclusions drawn are an outcome of my
research work.
I further certify that

I. The work contained in the report is original and has been done by me
under the general supervision of the faculty members.
II. I have followed the report guidelines provided by the institute in writing.
III. I certify that this report is my own work, based on my study and/or
research. I have acknowledged all material and sources used in its
preparation, whether they be books, articles, reports, lecture notes, and
any other kind of document, electronic or personal communication.

Prathamesh Sanjay shevate

Date: _________ Name and Signature of student

Place: Pune MBA,Semester I
 ACKNOWLEDGEMENT

I would like to acknowledge the following as being idealistic channels and fresh Dimensions
in the completion of this project.

I take this opportunity thank the SURYADATTA GROUP OF INSTITUTES for giving us
chance to do this project.

I would like to thank for Britannia industries limited providing the necessary facilities
required for completion of this project.

I take this opportunity to thank our, DEAN DR. PRATIKSHA WABLE for her moral support
and guidance.

I would also like to express my sincere gratitude towards my project guide Prof. HARSHAD
BHADANGE whose guidance and care made this project successful.

I would like to thank my College Library, for having provided various reference books and
magazines related to my project.

Lastly, I would like to thank each and every person who directly or indirectly helped me in
the completion of the project.

.
List of Tables
List of Figures / Charts etc. (Note that all tables/ figures/charts must carry a number & title)
List of Abbreviations (if any).
 Index
Chapter No. Chapter Title Page No

Executive Summary

1 Introduction and brief industry profiling

2 Enterprise History & Background

3 Organizational Details

4 Competition Analysis and Markets and Marketing

5 Financials of the organization

6 Supplementary information

7 Conclusion

8 References
1) Introduction and brief industry profiling:
a. Industry evolution
b. Industry status (globally) during last 5 years
c. Industry status (domestic) during last 5 years
d. Key players in the industry & their market shares
e. Classification of the players – leader, challenger, follower
 Enterprise History & Background

Britannia Industries Limited is an Indian food and beverage company. Founded in

1892 and headquartered in Kolkata, it is one of India's oldest existing companies. It is
now part of the Wadia Group headed by Nusli Wadia. The company sells its Britannia
and Tiger brands of biscuits, breads and dairy products throughout India and in more
than 60 countries across the world.
Britannia is a brand which many generations of Indians have grown up with and our
brands are cherished and loved in India and the world over. Britannia products are
available across the country in close to 5 million retail outlets and reach over 50% of
Indian homes. The company’s Dairy business contributes close to 5 per cent of
revenue and Britannia dairy products directly reach 100,000 outlets.
Britannia Bread is the largest brand in the organized bread market with an annual
turnover of over 1 lac tons in volume and Rs.450 crores in value. The business
operates with 13 factories and 4 franchisees selling close to 1 million loaves daily
across more than 100 cities and towns of India. Britannia believes that ‘Taste & Trust’
are its sobriquet and will constantly endeavor to make a Billion Indians reach out for a
delightful and healthy Britannia product several times a day! Imagine Britannia.

 HISTORY :The company was established in 1892 by a group of British

businessmen with an investment of 295. Initially, biscuits were manufactured in a
small house in central Kolkata. Later, the enterprise was acquired by the Gupta
brothers, mainly Nalin Chandra Gupta, an attorney, and operated under the name
"V.S. Brothers." In 1918, C.H. Holmes, an English businessman based in Kolkata,
was taken on as a partner and The Britannia Biscuit Company Limited (BBCo) was
launched. The Mumbai factory was set up in 1924 and Peek Freans UK, acquired a
controlling interest in BBCo. Biscuits were in high demand during World War II,
which gave a boost to the company's sales. The company name was changed to the
current "Britannia Industries Limited" in 1979. In 1982, the American company
Nabisco Brands, Inc. acquired the parent of Peek Freans and became a major foreign
shareholder.
  Vision-

We encourage our people to work in cross functional teams with a

concerted aim of sharing knowledge.

Mission-

Our Core Emphasis Across Portfolios Is On Healthy, Fresh And

Delicious Food.

Philosophy –

Britannia's approach is rooted in a philosophy of orientation

towards the client, not the product. We believe that the quality of
service and deep-rooted relationships with our clients makes us
different in how we operate.

Values-

Leadership
Ownership
Passion for learning
Respect

Quality Policy –

Our quality ethos is to achieve sustained, profitable growth by

providing security services, with quick response to service issues thereby
delighting the customer, which is the lifeblood of our business.
We will comply with the requirements of the Quality Management
System and work towards continually improving the effectiveness of the System
through periodic reviews at appropriate levels, which will be reflected in the
continued success of the Company

Establishment Year – 1892

 Chairman of Britannia industries –

f. Members of Board of Directors

g. CSR Initiatives
h. Technical developments and other collaborations
i. Recent Mergers and Acquisitions / Key Alliances in the past 5
years & impact
2) Organization
a. Organization Structure
b. Geographical (domestic and global) foot print
c. Company’s current head quarter worldwide/India
d. Manufacturing /Service locations worldwide/India
e. Online presence
f. Quality Management System Certifications if any - ISO / EMS /
FDA / CMMI g. Values
3) Competition Analysis and Markets and Marketing
a. Players in the industry
b. Market shares of top 5 & bottom 5 players
c. Product line, product width, product depth
d. Logo, Tagline
e. Promotional strategies used
f. Digital side of the business
g. "What makes my company unique? How do we stand out?
h. How do customers think of my company compared to
competitors?"
i. Here are some questions that you need to answer in order
to conduct thorough research so that you can plan the best
strategy:
i. Who are your top 5 competitors (both organic and
inorganic)?
ii. What are they doing the best?
iii. What is their current market share?
iv. Has their market share been increasing or declining?
 iv. What type of products/services do they offer?
vi. What is their USP (Unique Selling Proposition)?
vii. What are customers really buying from them?
viii. How are they differentiating their product from their
competition?
ix. What features and benefits do they highlight the most in
their marketing copy?"
x. What sort of advertising strategies are they currently using?
xi. Why do people love them?
xii. What are the things that people don’t like about them?
xiii. Which geographical areas do they operate in?
xiv. What is their pricing structure?
xv. What are the keywords for which they are ranking
organically?
xvi. What sort of engagement are they receiving on social
media?
xvii. What is their advertising budget?
xvii. How do their customers rate their customer service?
xix. What sort of reviews do they receive regularly?
xx. What is their total sales volume?
xxi. What are their major PPC (Pay Per Click) keywords?
4) Financials
a. last 5 years for the Revenue
b. Profitability
c. Market Capitalization
d. Segmented Revenues
e. Auditors
f. Listing status on – BSE and NSE along with global listing on
prominent international stock exchanges
g. Current Share Price and Face Value (BSE and/or NSE – if any)
h. Shareholding Pattern
5) Supplementary information
a. Major awards and achievements
b. CRISIL rating
c. Future plans
6) Conclusion
a. Key findings
 b. Observations
c. Learnings from the tasks carried out
d. Conclusions
7) References