Shri Ram Murti Smarak

Shri Ram Murti Smarak International Business

School
Summer Internship Project

(Marketing/Finance)

Topic
Internship project on Shivani Enterprises Pvt. Ltd
(Analysis of inward-outward flow of sales and dispatch of pet care
accessories at SHIVANI ENTERPRISES PVT. LTD.)

MBA Batch (2022-24)

Registration No.:

Presented By – Anurag Verma

Presented To – Dr. Tanmay Pant

 DECLARATION FORM

I hereby declare that the project work entitled “Analysis of inward-outward flow of sales and
dispatch of pet care accessories at SHIVANI ENTERPRISES PVT. LTD.” as part of Masters
of Business Administration (AKTU) in Shri Ram Murti Smarak International Business
School, is my own original work and has not been submitted earlier either to SRMS IBS or to
any other institution for the fulfilment of their requirement for any course of study. I also
declare that no chapter of this manuscript in whole or in part is lifted and incorporated from any
earlier/other work done by me or others.

Place: LUCKNOW

Date : Signature of Student: ____________

Name of Student: Anurag verma

Address: Shri Ram Murti Smarak

International Business School Unnao, Lucknow

 Acknowledgement
I would like to extend my deepest gratitude to Shashi Dubey for their unwavering support,
guidance, and mentorship throughout my summer internship project. Their expertise and
encouragement have been instrumental in shaping this Endeavor. I am also thankful to Shivani
enterprises private ltd. For providing me with the opportunity to apply my skill and knowledge in
a practical setting. Special thanks to my colleagues and peers for their collaboration and
assistance, which have significantly enriched my learning experience. Lastly, I am grateful to my
family and friends for their constant encouragement and belief in my abilities.
 Context

Chapter 1 Introduction and company details

❖ About the company

❖ Background of the company
❖ Major players in the company
❖ Contribution to economy
❖ Size of the company
❖ Logo, tagline, market share
❖ Strategy of the company
❖ Manufacturing / Offices units
❖ SWOT Analysis

Chapter 2 Major players in the industry ( competitors )

❖ Background of the company

❖ Strategy used by the company
❖ Manufacturing and office unit
❖ SWOT Analysis

Chapter 3 Experience sharing

❖ Write in detail about your work

❖ What knowledge and skills required to perform your work
❖ Write approach and strategy you adopted to perform your work
❖ What is the role of your colleagues in you doing your work well
❖ Sharing your experience of working with your boss
❖ Profile of your typical customer
❖ Detail how you interact with the customer

Chapter 4 Learning and suggestions

❖ Describe in detail all learning

❖ Suggest specific measures to enhance productivity of work

Chapter 5 Conclusion
 ❖ Conclude your project

Chapter 6 _ Reference

❖ Project Reference
 Chapter - 1

Shivani Enterprises

Introduction
Shivani Enterprises in Kidwai Nagar, Kanpur is known to satisfactorily cater to the demands of
its customer base. The business came into existence in 2003 and has, since then, been a known
name in its field. It stands located at K-503 B Yashoda Nagar, Yashoda Nagar, Kidwai Nagar-
208011.The business strives to make for a positive experience through its offerings. The
accepted modes of payment such as Cash, Cheques make every business transaction easy and
seamless, contributing to making the entire process even more effective.

Customer centricity is at the core of Shivani Enterprises in Kidwai Nagar, Kanpur and it is this
belief that has led the business to build long-term relationships. Ensuring a positive customer
experience, making available goods and/or services that are of top-notch quality is given prime
importance. It is one of the players in Belt Accessories, Belts, Collar, Cotton Webbing, Webbing
Tapes to name a few.

India’s leading B2B market place, JD Mart ensures engaging in business activities is a seamless
process for small and medium enterprises as well as large businesses. In a wake to enable these
businesses to reach their audience, this portal lets them showcase their offerings in terms of the
products and/or services through a digital catalogue. This business has a wide range of product
offerings and the product/catalogue list includes Dog Iron Chain, Sky Washed Cotton Webbing
Tape, Setex DBB 9 Dog Body Belt, Stex DBB 4 Dog Body Belt, Setex DBB11 Dog Body Belt
etc.

India's pet care market is expected to grow at a value of INR 7500 Crores by the end of the
forecasted period, on account of rising nuclear families, double-income households, change in
lifestyle, urbanization, and increasing pet ownership. Delayed parenthood witnessed in most
urban and newly married couples have eventually increased the pet adoption ratio in the country,
thus making it an emotional stimulant. The market is led by the dog segment which accounted
for more than half of the market share, while the rabbit segment is expected to grow to more than
26%anticipatedCAGR.

The entry and expansion of many players into the pet care industry forecast a positive view for
the market in India. Due to certain social and cultural constrictions, dog populations vastly
outnumber that of cats in India. The hectic and tiresome lifestyles developed due to
modernization have made most urban dwellers time-handicapped, leading to an increased
preference for commercially packaged pet foods. The products such as Multivitamin,
supplements, Eye and ear care products, Dental care/oral care products, diapers, etc. are some of
the trending pet healthcare products in the market.

The easy availability of these pet care products is a major attraction factor for pet parents. With
the organized sales channel and rising demand, the India Pet Care Market is expected to see
robust growth in the future. Even though the online store segment holds the least market share, it
is expected to be growing with the highest anticipated CAGR of 32.11% in the forecasted period.
This pet boom has led to the proliferation of pet startups across the country. Bark N Bond, an app
currently available only in Mumbai, helps find all pet-related essentials, everything from
veterinary clinics to pet-friendly cafes.

A large number of cities in the developed world have well-enunciated pet policies mandating a
set of DO’s and DON’Ts that are applicable to the ownership of pets. The absence of such rules
and regulations in India has raised a slew of disputes that do not get adequately addressed,
especially in cities where most pets have to be mostly kept within the confines of small
apartments.

Major players operating in the pet care market of India are Mars International India Private
Limited, Venky's (India) Limited, Royal Canin India Private Limited, Indian Broiler Group, and
Provimi Animal Nutrition India Private Limited.

Key Aspects Covered in this report:

• Global Pet Care Market Outlook

• India Pet Care Market Outlook

• India Pet Food Market Outlook

• India Pet Accessories Market Outlook

• India Pet Grooming Market Outlook

• India Pet Healthcare Market Outlook

• Market Trends and Developments

• Company Profiles of the leading market players

This report can be useful to Industry consultants, manufacturers, suppliers, associations &
organizations related to the Pet Care industry, government bodies, and other stakeholders to align
their market-centric strategies. In addition to marketing & presentations, it will also increase
competitive knowledge about the industry.

India Pet Care Market Growth Factors

The upcoming change in the attitude of people towards pet humanization, delayed parenthood
witnessed in most urban and newly married couples, rising nuclear families, double-income
households, and change in lifestyle, are making pets an essential part of the family, and has also
affected the increased demands of the pet care market in India. With the saturation of the market
in the western world, international pet care brands are currently witnessing a significant entry
into the Indian Market, thereby developing a considerable scope and business opportunities.
The constant increase of pet owners has registered strong growth in the Indian Pet care market.
The market is led by the dog segment which accounted for more than half of the market share,
while the rabbit segment is expected to grow to more than 26% anticipated CAGR. The stability
of acceptance of branded pet grooming kits and accessories. The consumers also recognize the
importance of different food and sustenance products for the growth and nutrition of the animals.
Dog food sales have also shown a promising increment of over 21% CAGR. This has led the
market to grow manifolds, which is further expected to increase soon. Also, with the growing
diversification of the various distribution channels, domestic pet care companies have picked up
the pace and started giving tremendous competition to foreign players. This has shown a surging
rise in the graph of the India pet care market in the coming years

India Pet Care Market Country Analysis

The Indian pet care market is valued at $434 million. While this market is just a fraction of the
global market (valued at 190.1 billion), it’s one of the fastest-growing markets with an estimated
CAGR of 15% in the forecast period (2021-2026). With the congestion of pet care markets in the
U.S., Canada, and Europe, Asia (particularly India) is seeing the entry of leading international
brands. In India, this market is mostly unorganized with consumers progressively tolerating the
idea that pets need different food (against the traditional, made for humans) for enhanced
nutrition, health, and growth. The major players that are currently driving the growth of the
Indian pet market include the Royal Canin, Mars International, and Indian Broiler Group.

India Pet Care Market Share and Competition

The Indian pet food market is dominated by major companies. Mars International leads the pet
food segment. Its flagship brands Whiskas, and Royal Canin enjoy high levels of popularity
among existing consumers and new consumers shifting from home-cooked food to packaged pet
food. Demand for Pedigree and Royal Canin is supported by a strong consumer base and
extensive distribution system. The major Companies are investing in new products and
improvisation of products, expansions, and acquisitions for business expansions. Another major
area of investment is the focus on R&D to launch new products at cheaper rates.

Key Companies operating in the Pet Food market are:

• Mars petcare, Inc.

• Nestle purina Petcare
• Himalaya
• Drools

The major companies in pet care products are Choostix, Wahl, Himalaya, and PetVeda. The
trending grooming products in the Indian pet care market are Shampoo & Conditioner, Brushes,
Combs, and Hair & Nail Trimming. Products such as Dry Bath, powder, shedding control are
also gaining popularity in the Indian market.
Merger & Acquisition: A Key Strategy For Competitors
Emami announced to invest in a pet-care startup Cannis Lupus Services India, offering
Ayurvedic remedies for pets under the brand "Fur Ball Story". Vetina Healthcare LLP, a Pune-
based Animal Healthcare products manufacturer, has recently announced the launch of India’s
first Pet Medical Cover ‘Pawtect’ on 22 June 2020. The Pet Healthcare company provides
economical Health Plans for pets ‘The Blue-Ribbon Plan’, The Yellow Ribbon’, and ‘The Red
Ribbon Plan’. “When it comes to pets, the medical costs for their treatments can be quite high.
Pawtect hopes to offer continuous support for maintaining pets health and hopes to be a strong
back-support for the welfare of your pet friends.”, said the Founder and CEO of the pet care
company, Prakash Khaire. Mars Petcare India, a pet health and food manufacturer company,
launched a premium pet nutrition food brand ‘I ams ’ on 20 January 2020. In 2021 it also
announced to invest ₹500 crores for the expansion of its Hyderabad pet food factory to meet the
rising domestic demand and exports to the Asian markets. Sanchu Animal Hospital, a pet
medical and health care facility in Chennai, has been launched, a telemedicine platform for pets,
on 7 April 2020. Cosmo Films, a leading solution provider in the packaging, lamination,
labeling, and synthetic paper segments, forayed into the pet care business with the brand ZIGLY
in 2021. India’s first veterinary service clinic that provides physiotherapy, rehabilitation, and
fitness for pets ‘Pet Physio Pro’ has been launched on 7 August 2020 in Mumbai. It is known as
a first-of-its-kind veterinary clinic and animal gym in India.

BACKGROUND
Established in the year 2003, we "Shivani Enterprises" has developed into manufacturer and
wholesaler by providing optimum quality Nylon Strap, Polyester Strap, Cotton Straps and many
more. Due to our professional expertise, we have been the industry leaders and thus our role
becomes stronger to fulfill the diverse needs of our prominent clients. Under the respected
guidance of "Mr. Shashank Dubey", we are where our clients want us to be.

The pet care industry encompasses a wide range of products and services aimed at meeting the
needs of companion animals such as dogs, cats, birds, fish, reptiles, and small mammals. The
industry includes various segments, including pet food, veterinary services, pet grooming,
boarding and daycare, pet insurance, and pet accessories.

Background and Growth:

▪ The pet care industry has experienced significant growth over the years, driven by
factors such as increasing pet ownership, humanization of pets, and rising
disposable incomes.
▪ According to market research, the global pet care market was valued at over $200
billion in 2021 and is projected to continue growing in the coming years.
▪ This growth is fueled by pet owners' willingness to spend on premium pet
products and services, including high-quality food, healthcare, grooming, and
luxury accessories.
Segments of the Pet Care Industry:
1. Pet Food: The largest segment of the pet care industry, including dry food, wet food, treats,
and supplements tailored to meet the nutritional needs of different pets.

2. Veterinary Services: Includes preventive care, medical treatment, surgeries, and diagnostic
services provided by licensed veterinarians.

3. Pet Grooming: Services such as bathing, hair trimming, nail clipping, and styling offered by
professional groomers to maintain pets' hygiene and appearance.

4. Boarding and Daycare: Facilities that provide temporary accommodation and care for pets
when their owners are away, offering services such as boarding, daycare, and pet sitting.

5. Pet Insurance: Insurance policies designed to cover veterinary costs and other expenses related
to pet illness, injury, or accidents.

6. Pet Accessories: Includes a wide range of products such as toys, bedding, collars, leashes,
carriers, crates, and clothing designed for pets' comfort, safety, and entertainment.

Trends and Innovations:

- The pet care industry is constantly evolving, with ongoing trends and innovations shaping
consumer preferences and industry dynamics.

- Some key trends include the demand for natural and organic pet products, personalized pet care
services, technological advancements in pet monitoring and health tracking

devices, and the rise of e-commerce platforms for pet product sales.

- Innovations such as customized pet food formulations, plant-based and sustainable pet
products, and telemedicine services for pets are gaining traction in the market.
Challenges and Opportunities:
- While the pet care industry offers significant opportunities for growth and innovation, it also
faces challenges such as increasing competition, regulatory compliance, and concerns about pet
health and safety.

- Companies in the pet care industry must navigate these challenges while capitalizing on
opportunities to meet the evolving needs and preferences of pet owners and maintain their
competitive edge in the market.

DIRECTORS

I am privileged to introduce Shashi Dubey, the esteemed director of Shivani enterprises Pvt ltd.
As the director, Shashi Dubey plays a pivotal role in steering the vision and strategic direction of
our organization. With his wealth of experience and leadership acumen, Shashi Dubey oversees
his responsibilities with unwavering dedication and expertise.
Shashi Dubey brings 62 years of experience in Petcare Industries, having demonstrated his
proficiency in Petcare grooming industries. He has been instrumental, embodying the values of
Shivani Enterprises Pvt Ltd. and fostering a culture of excellence and innovation.

Under Shashi Dubey guidance, Shivani enterprises Pvt ltd. has achieved significant milestones
and continues to thrive in the ever-evolving landscape. His strategic vision and commitment to
[specific goals or initiatives] have been instrumental.

It is an honor to have had the opportunity to work under the leadership of Shashi Dubey during
this summer internship, and [his/her] guidance and mentorship have been invaluable in shaping
my learning experience.
Contribution To Economy
Indian pet care industry is estimated at $ 434 million (Retail Sales Value) in 2021 and is
expected to reach $1,356 million ( ₹10,770 crore) by 2025. The industry has had an over 15%
year-on-year growth in the past decade".

According to Edelweiss Financial Services Executive Director Abneesh Roy, pet food is now a big market
growing at 20%.

Earlier, this week Nestle India Chairman and Managing Director Suresh Narayanan said pet care
is among the highest growing category now. Today, there are an estimated 30 million pets in the
country, and is growing at 11% per annum.

According to Narayanan, "portfolio expansion in fast-growing segments like Wet Cat Food" is
playing a significant role.

Mars Petcare, which owns popular brands - Pedigree, Whiskas, IAMS, and Temptations - had
last year announced to invest ₹500 crore for the expansion of its Hyderabad petfood factory to
meet the rising domestic demand and exports to the Asian markets.

"India is one of the fastest growing pet care markets in the world. The growth is led by factors,
such as rising incomes, nuclear families, and changing attitudes toward pets and pet owners. A
number of people during the lockdown filled their emptiness by adopting a pet. This trend during
the pandemic saw a rise in demand not only from metros but also from tier II and III cities,"
Mars Petcare India Managing Director Salil Murthy said.

MANUFACTURING UNIT
Starting a manufacturing unit for pet accessories involves several steps. First, conduct market
research to identify popular pet products. Then, create a business plan outlining your goals,
target market, and financial projections. Obtain necessary permits and find a suitable location for
your manufacturing facility. Source quality materials and equipment, and establish relationships
with suppliers. Develop prototypes and test your products for safety and functionality. Once
ready, market your pet accessories to retailers or directly to consumers. Consider online sales
platforms and social media for promotion. Regularly update your product line based on customer
feedback and industry trends.
 SWOT ANALYSIS OF PET ACCESSORIES INDUSTRY
Starting a pet store is an exciting venture for animal lovers and aspiring entrepreneurs. To ensure
the success of your pet shop, it is crucial to conduct a thorough analysis of your business
environment. One effective tool for this purpose is a pet store SWOT analysis, which stands for
Strengths, Weaknesses, Opportunities and Threats.

Our expert consultants have over 15 years of experience helping pet store entrepreneurs plan
their businesses including developing winning pet store business plans and thorough SWOT
analyses. In this guide, we’ll take you through the process of developing a SWOT analysis
tailored specifically for a pet shop project, helping you better visualize your ideas and set a solid
foundation for your venture.

Pet Store Strengths

Identifying the strengths of your pet store is the first step in building a successful business. Here
are typical strengths related to this industry:

• Location: Assess the location of your pet store. Is it easily accessible? Is there high foot fall? Are
you located in a residential area with many pet owners? A convenient and visible location can be
 a significant asset, therefore spend all the necessary time to find a great spot to open your pet
shop.
• Product Variety: It is important to understand the range of products you can offer. Whether it’s
pet food, toys, grooming supplies, or specialty items, a diverse product selection can attract more
customers with various needs. Get your product mix right and customers will follow.
• Expertise: If you or your staff have expertise in animal care, behavior, or nutrition, this
knowledge can set your pet store apart. Customers often appreciate good advice and guidance on
pet care and this may become a strong differentiator versus your competitors.
• Customer Loyalty Programs: Implementing customer loyalty programs or offering discounts can
certainly encourage repeat business. Have a look at what the competition is already doing in this
area and propose something better. It all boils down to keeping your clients happy and excellent
customer service coupled with attractive discounts can make a big difference.
• A Strong Online Presence: In today’s digital age, having a powerful online presence is a must.
Launch a user-friendly website and post consistently on social media to attract customers at
various stages of the digital marketing funnel. We also highly recommend you experiment with
e-commerce and sell your pet products online. This can unlock additional revenue streams and
help you tap into a new customer base.

Pet Shop Weaknesses

Be honest in assessing the weaknesses of your pet store. Identifying areas for improvement is
essential for long-term success. Here are few typical examples:
• Limited Resources: If you have limited financial resources or a small team, it’s important to
acknowledge this as a potential weakness. Look for strategies to optimize your resources
effectively. Seeking external funding can help in such situations. In all cases, it is always a good
idea to develop a thorough pet store financial plan to accurately visualize your potential costs,
revenues and profits over time.
• Tough Competition: Research and understand the competitive landscape you operate in. Identify
competitors in your area and analyze their strengths and weaknesses. Look at their pricing
strategies and unique selling proposition. This will help you better position your offering and
grab market share.
• Inventory Management: Poor inventory management can lead to overstock or stockouts.
Consider implementing a robust inventory system to avoid these issues and optimize stock
levels.
• Limited Space: A pet store with limited space is not ideal because you will have to reduce the
range of products to sell. Explore creative ways to maximize your shop’s space and make it
appealing to customers by compensating with a great décor.
• Seasonality Swings: There is a high chance some pet products will be subject to seasonal
fluctuations. Typical examples include veterinary products and some pet accessories like dog
clothing. Develop strategies to address seasonal challenges and ensure consistent revenue
throughout the year.

Pet Store Opportunities

Identifying opportunities allows you to capitalize on external factors that can positively impact
your pet store. The following are common examples:
• New Trends in the Pet Industry: Stay informed about current pet industry trends. For example, if
there’s a growing interest in organic or specialty pet foods, consider incorporating these products
into your inventory. Keeping up to date with these tendencies allows to maximize your revenue
potential by serving the new demand as it emerges.
• Partnerships: Explore potential partnerships with local veterinarians, groomers, or pet trainers.
Collaborations will surely enhance your credibility and attract more customers.
• E-commerce: As already mentioned in the Strengths section, consider expanding your pet
business to include online sales (if you haven’t yet done so). Online shopping is not only
growing over time but is also increasingly becoming the de facto channel to research and
purchase retail products, and pet products are no exception.
• Community Engagement: Engage with the local community through events, sponsorships, or
partnerships with animal shelters. This will help you build a positive reputation within the
community and increase your clients and sales.
• Additional Pet Services: It is a good idea to assess if there is demand for additional services
linked to your pet shop, such as pet grooming, training classes or veterinary clinics. By offering
these services you will diversify your revenue streams.

Threats to your Pet Store Project

 Understanding potential threats is crucial for developing strategies to mitigate risks and ensure
the long-term viability of your pet shop. The following are examples of threats you might
encounter:
• Economic Downturn: Economic declines or recessions can impact consumer spending on non-
essential items, including pet products. Be prepared to adjust your business strategy during these
tough times.
• Changes in rules and regulations: It is wise to stay informed about any changes in regulations
related to the pet industry within your jurisdiction. It is crucial to remain in compliance with
health and safety standards to ensure the long term continuity of your pet shop.
• Online Competition: The rise of online pet stores can pose a threat to traditional brick-and-
mortar businesses. We recommend you focus on not only providing a unique in-store experience
and exceptional customer service, but also a user-friendly e-commerce site to compete
effectively.
• Supply Chain Disruptions: No business is an island, and you will surely need to source your pet
products from a certain number of suppliers. But dependence on a handful of specific suppliers
can make your business vulnerable to supply chain disruptions. Therefore, we recommend to
diversify your suppliers and always have contingency plans in place.
• Changes in Demand and Consumer Preferences: Monitor shifts in consumer preferences and
adapt your product offerings accordingly. Remaining attuned to customer needs ensures ongoing
relevance in the market. In this fast-paced era, it is paramount to stay top of mind by following
the latest consumer trends and offering what your customers want.
Conclusion

A well-executed SWOT analysis provides valuable insights that can guide your decision-making
process and contribute to the success of your pet store. Regularly revisit and update your analysis
to stay responsive to changes in the business environment. By leveraging your strengths,
addressing weaknesses, capitalizing on opportunities, and mitigating threats, you’ll be better
equipped to navigate the dynamic landscape of the pet industry and build a thriving business.
Finally, we see the SWOT analysis as an integral part of a solid business plan. In fact, a business
plan is your best bet to maximize the success of your pet store and we highly recommend you
develop one for your project. The good news is that you can now do so in a fast and cost-
effective manner. Check our ready-made pet store business plan with automatic financials, this
pre-made template might save you a lot of time, effort and money.
 Chapter - 2

Two Major Player of Pet Industries in India (Competitors)

1. Mars Petcare

COMPANY OVERVIEW
Mars, Incorporated (Mars or 'the company') is a privately-held company, primarily engaged in
the manufacture and sale of confectionery products, pet food, drinks and other food products.
The company offers its products to distributors, specialty stores, retailers, and veterinary
practices under several brands including M&M's, Snickers, Dove, Mars, Wrigley’s, Orbit, Extra,
Pedigree, Whisk as, Royal Canin, Double mint, and TWIX. It has business presence across North
America, Asia Pacific, Europe, Latin America and the Middle East. Mars also operates pet
hospitals in the US and Canada. It is headquartered in McLean, Virginia, the US. The company
generates revenues of $35,000 million annually. Mars is a privately-owned company and does
not publish its financial results.

SWOT ANALYSIS
Mars, Incorporated (Mars) is a privately-held company, primarily engaged in the manufacture
and sale of confectionery products, pet food, drinks and other food products. The company’s
extensive product portfolio provides a diversified source of revenue, while the strong brand
portfolio lends better visibility and presence in all distribution channels and enables it to reach a
large customer base. In turn, it increases the company’s market penetration opportunities.
However, with increasing popularity of private labels, the company may see the erosion of its
market share.

Strength Weakness

Diversified geographic presence Comprehensive Product recalls hamper brand image

product portfolio complemented by strong
brands Focus on developing and offering
nutritious products

Opportunity Threat

Growing confectionery market in US Intense competition across product categories

Growing pet care industry Increase in labor wages in US
Strategic initiatives to strengthen business Compliance with government regulations
capabilities
Products of Mars Petcare
WHISKAS
• Whiskas Mackerel Adult Dry Cat Food. ₹216.20.
• Whiskas Tuna in Jelly Wet Kitten Food - 85 g packs. ₹50.00.
• Whiskas Adult (1+ year) Tasty Mix Wet Cat Food ... ₹50.00.
• Whiskas Tuna Adult Dry Cat Food. ₹216.20.
2. Petland India

Petland India is one of the prominent players in the Indian pet care industry, catering to the needs
of pet owners across the country. Founded with a passion for pets, Petland India offers a diverse
range of products and services to enhance the well-being and happiness of pets and their owners.
From premium pet food and accessories to grooming supplies and healthcare products, Petland
India strives to provide high-quality offerings to meet the varied needs of different pets,
including dogs, cats, birds, and fish. With a commitment to excellence and customer satisfaction,
Petland India aims to be a trusted partner in every pet owner's journey, offering expert advice,
personalized service, and a welcoming environment for all pet lovers.
Petland was started in 1967 when Kunzelman opened up his first store in Chillicothe, Ohio. The
company originally owned and operated pet stores in Ohio, West Virginia, and Kentucky. In the
early 1980s, Petland began expanding its presence in Canada and entered foreign markets.

By 2008, Petland had become a $50 million company with about 230 stores. Petland sells
products and services worth about $300,000,000 in the United States, South Africa, Canada,
Japan, and Mexico. The 2008 financial crisis and subsequent public relations issues have
drastically affected Petland. Petland currently operates 84 domestic locations, down from over
140 stores just a few years ago. The company currently sells birds, fish, small animals, puppies,
and kittens.

While Petland has endorsed efforts to raise standards at commercial dog breeding kennels, the
company continues to find itself in the middle of animal welfare controversies. In 2018, a
delivery vehicle at a Petland store in Florida was searched by authorities. Nearly 2 dozen puppies
were seized due to the conditions they were in. The year before, the Henderson, NV Petland
store was fined for keeping sick dogs in overcrowded conditions.

Petland claims they do not source from "puppy mills" and obtain puppies from USDA-licensed
and inspected breeders with clean records, hobby breeders with three or fewer breeding females,
and animal rescue organizations. Many Petland locations claim to only offer dogs from animal
welfare organizations; however a report from the Humane Society of the United States in 2009
revealed that allegedly "almost every Petland store in the country is buying puppies from large-
scale 'middleman' brokers that deal with puppy mills, and some are continuing to buy directly
from known puppy mills". While Petland has claimed that puppies are sourced from family
raised breeders, breeders with clean records, and rescues only, reports have been made public
published by the Humane Society of the United States reporting that some parts of the chain have
purchased dogs from commercial breeding farms selling "over 5,000 puppies a year" and
breeders with animal welfare violations.

In addition to investigations conducted by The Humane Society of the United States, a past and
current class action lawsuit and over 500 negative reviews on ConsumerAffairs.com also state
that Petland receives many dogs from puppy mills. Though seen as controversial Petland is
partnered with the AKC (American Kennel Club) who have standards on canine bloodline and
health as well as having all of their puppies registered. Petland does not provide AKC
registration documentation on each puppy but does market a paper "registration", a full health
warranty (requires using a Petland authorized Vet), microchipping, breeder information, pedigree
(showing significant inbreeding or otherwise), a 25 point inspection of the puppy performed by
two separate veterinarians and well as many other reputable attributes. Petland guarantees their
animals health and bloodline as well as performing daily exams on each puppy and charting their
day to day progress and health. They individualize their care accordingly to each animal
specifically.
Mission statement of Petland
"Our pet counsellors are dedicated to matching the right pet with the right guest and meeting the
needs of both.

Swot analysis of Petland India

Company Background
As of my last update, I don't have specific information about Petland India's background.
However, I can provide a general overview based on common elements found in the
backgrounds of pet care companies.
Petland India likely has a background rooted in a passion for pets and a desire to provide quality
products and services to pet owners. Here's a generalized background:

Petland India was likely founded by individuals who are dedicated to the well-being of pets and
the satisfaction of pet owners. The company may have started with a small team of enthusiasts
who saw a gap in the market for high-quality pet care products and services in India. Over time,
Petland India likely expanded its operations, establishing physical stores in various cities or
regions across the country to cater to the growing demand for pet products and services. The
company's background may include a commitment to sourcing premium pet food, accessories,
and healthcare products from reputable suppliers, as well as a focus on providing expert advice
and personalized service to customers. Petland India's background likely reflects its mission to
be a trusted partner in every pet owner's journey, offering a welcoming and inclusive
environment for pet lovers of all kinds.

Comprehensive Summary of Petland

Company Overview:
Petland is a well-known chain of retail stores specializing in pet supplies and services. Founded
in 1967 in Ohio, USA, Petland has grown to become one of the largest pet store franchises
globally, with locations in various countries.

Products and Services:

Petland offers a wide range of products for various pets, including dogs, cats, birds, fish, reptiles,
and small animals. These products include pet food, toys, bedding, grooming supplies, and
healthcare items. In addition to retail sales, Petland provides services such as pet grooming,
training, and adoption.

Quality and Standards:

Petland is committed to providing high-quality products and services to pet owners. The
company sources its products from reputable suppliers and ensures that they meet strict quality
standards. Petland stores are known for their clean and well-maintained environments, with
knowledgeable staff members who can provide expert advice to customers.

Community Involvement:
Petland is actively involved in the communities where it operates. The company partners with
local animal shelters and rescue organizations to promote pet adoption and responsible pet
ownership. Petland stores often host adoption events and fundraisers to support animal welfare
causes.

Criticism and Controversies:

Despite its popularity, Petland has faced criticism and controversies over the years. Some animal
welfare groups have accused Petland of supporting puppy mills by sourcing puppies from
commercial breeders with poor breeding practices. Petland has responded by implementing
stricter screening processes for its suppliers and advocating for responsible breeding practices.

Future Outlook:
Petland continues to expand its operations and reach new markets. The company remains
committed to its mission of providing pet owners with quality products, services, and support. As
pet ownership continues to grow worldwide, Petland is well-positioned to capitalize on this trend
and maintain its status as a leading pet retail chain.
 Chapter 3
Experience

Knowledge and skill are required to perform to work

Working Experience

A experience platform encompasses the processes and activities related to an employees’ job—
onboarding, ongoing performance management, benefits and compensation, job training, and
workplace environment. It also includes the tools, technology, and communication systems your
employees use for their jobs.

At its core, the employee experience is the culmination of every interaction and touchpoint the
employee experiences at a particular company. It’s also an orchestrated set of experiences and
considerations the organization develops to improve their employees’ work and home lives, as
well as their overall productivity.

Much like the customer experience, the employee experience has a direct impact on your
company’s profitability. Satisfied employees are productive employees. When employees aren’t
adequately trained or don’t have the tools they need to do their jobs efficiently, their productivity
suffers. Unhappy, disengaged employees often express their dissatisfaction by not being as
productive and committed to their jobs or by leaving the company altogether. This kind of
turnover is a costly consequence to employers, requiring them to continually hire and train new
employees.

Employees who think the grass is greener somewhere else—where the employee experience is
better—might never fully commit themselves to their current role. And if the employee isn’t
committed, you aren’t getting the best return on your human capital investment or building a
positive workplace culture. Frustration with cumbersome systems and processes can also result
in low morale and a sense of disempowerment among your employees. This can lead to problems
that can impact your business’s performance and market position.

On the other hand, employees who have a positive employee experience are more engaged and
productive at their jobs, more committed to the company, feel a sense of belonging and
ownership, and are likely to stay with your company for the longer term. These factors lead to
improved company performance overall. In fact, according to Gartner, employees who view their
experience positively are 60% more likely to say they intend to stay at their current organization
and 69% more likely to be high-performing employees.

A robust employee experience platform delivers many benefits across the enterprise, for
employees and employers.

Benefits include:

• Easy, convenient, and timely access to important information that impacts their jobs
and their lives
• A customized, personalized, and responsive experience that meets their needs
• Transparency around company processes and policies
• A sense of empowerment over their work lives
• An increased sense of inclusion, belonging, and community
• Access to data and data analytics that drive improvements across the business
• Secure access to continually updated employee data
• The opportunity to make better use of HR staff’s time
• Faster, more convenient transaction processing
• Enhancement of diversity and inclusion initiatives
• Increased productivity
• Reduced employee attrition
• Increased employee trust and loyalty
Take a tour to discover the power of a complete employee experience platform

Ideally, in the future the employee experience platform will be a seamless experience that
doesn’t require an employee portal for access. It will be a completely personalized and singular
experience tailored entirely to an employee’s preferences.

But there’s more than this on the horizon for the employee experience. As solution providers
develop even more customized, personalized ways for employees to interact with the companies
they work for, the next frontier is for enterprises to maximize their return on investment (ROI).

According to Gartner, you can get the greatest return on your employee experience investments
by using those investments to “shape” how employees feel about their experiences. Shaping is an
emotional endeavor, based less on directly investing additional dollars into systems and more on
influencing your employees’ feelings about and through those systems.
Shaping involves a three-pronged approach:

1.Setting expectations with employees for what their experiences will be

2. Using transparency and information sharing to empower your employees to create
the experiences they want
3. Reinforcing positive memories of their experiences

In shaping, the data gathered from employee experience platforms and their function as a
channel for communication and influence create a cycle of input and output that can help you
maximize the value you’re getting from the dollars you’ve already invested. According to
Gartner, taking this approach yields 32% more satisfied employees at a 32% lower cost.

The employee experience is both tangible and intangible. By using technology to create tangible
benefits, you can increase feelings of empowerment and good will among your employees to
generate an intangible but performance-boosting employee experience.

Knowledge:

▪ Industry Knowledge: Understanding the specific industry, its trends, regulations, and best
practices relevant to the job role.
▪ Technical Knowledge: Familiarity with any technical tools, software, or equipment
required for the job.
▪ Company Knowledge: Understanding the organization's mission, values,
products/services, and culture.
▪ Communication Skills: Ability to effectively communicate verbally and in writing with
colleagues, clients, and other stakeholders.
▪ Problem-Solving Skills: Capacity to identify issues, analyze situations, and develop
solutions to overcome challenges.
▪ Time Management: Efficiently managing time and prioritizing tasks to meet deadlines
and achieve goals.
▪ Adaptability: Being flexible and able to adjust to changes in priorities, tasks, or work
environments.
▪ Collaboration: Working effectively in a team environment, sharing ideas, and supporting
colleagues to achieve common objectives.
▪ Customer Service: Providing excellent service to internal or external customers,
understanding their needs, and addressing concerns.
▪ Continuous Learning: Willingness to learn and stay updated on industry trends, new
technologies, and best practices relevant to the job role.

Skills:

▪ Technical Skills: Proficiency in specific technical skills relevant to the job, such
as programming languages, design software, or data analysis tools.
▪ Analytical Skills: Ability to gather, interpret, and analyze data to make informed
decisions and solve problems.
▪ Leadership Skills: Capacity to motivate, inspire, and guide others, even in the
absence of formal authority.
▪ Creativity: Thinking creatively to generate innovative ideas, solutions, or
approaches to tasks or projects.
▪ Attention to Detail: Being meticulous and thorough in completing tasks, ensuring
accuracy and quality.
▪ Emotional Intelligence: Understanding and managing one's emotions and
effectively navigating interpersonal relationships.
▪ Negotiation Skills: Ability to negotiate effectively, whether with clients,
suppliers, or colleagues, to achieve mutually beneficial outcomes.
▪ Presentation Skills: Communicating ideas or information effectively through

presentations or public speaking.

▪ Project Management: Organizing and overseeing projects from initiation to

completion, ensuring they are delivered on time and within budget.

▪ Problem-Solving: Identifying issues, analyzing root causes, and developing

solutions to address challenges effectively.

 These are just some examples of the knowledge areas and skills that may be required for

various jobs. The specific requirements will depend on the job role, industry, and

organizational context.

Summer internships are often an enriching experience for students and recent

graduates to gain practical knowledge and skills in a professional setting. They provide

an opportunity to apply classroom learning to real-world scenarios, explore career

paths, and build valuable connections. Here's what a typical company might offer

during a summer internship experience:

1. Structured Program: Companies usually have a structured internship program with

defined goals, projects, and timelines. This structure ensures that interns have a clear

understanding of their responsibilities and what is expected of them during their time

with the company.

2. Mentorship: Interns are often paired with experienced professionals who serve as

mentors. Mentors provide guidance, support, and feedback, helping interns navigate their

roles and develop professionally.

3. Hands-On Projects: Interns typically work on real projects that contribute to the

company's goals. These projects allow interns to apply their skills, tackle challenges, and

make meaningful contributions to the organization.

4. Networking Opportunities: Interns have the chance to network with professionals

across different departments within the company. Networking events, team outings, and
 social gatherings provide opportunities to build relationships and expand their

professional network.

5. Learning and Development: Companies may offer training sessions, workshops, and

seminars to help interns develop new skills and enhance their knowledge in relevant

areas. These learning opportunities complement the hands-on experience gained through

project work.

6. Exposure to Company Culture: Interns get a firsthand look at the company's culture,

values, and work environment. They learn about the company's mission, vision, and

operations, gaining insights that can inform their career decisions.

7. Feedback and Evaluation: Interns receive regular feedback and performance

evaluations to track their progress and identify areas for growth. This feedback loop helps

interns understand their strengths and areas for improvement, enabling them to make the

most of their internship experience.

Overall, a summer internship provides valuable learning and growth opportunities for

students and recent graduates, setting them on a path toward a successful career.
Benefits of Experience
Organizations embark on the experience management journey to improve business outcomes.
For example, satisfied customers will generate more revenue, and happy employees will be more
engaged and productive. A Gartner report on employee experience projects that organizations
whose employees are largely satisfied with their experience are 48% more likely to meet
customer satisfaction goals, 89% more likely to meet innovation goals, and 56% more likely to
meet reputation goals.

Additional benefits of experience management include:

• Recruiting and talent retention – in addition to inquiring about the specific role or
other, general company information, candidates today seek out the business
reputation and are highly referencing social sites such as Glassdoor and Blind to
better understand the life and culture at the company they are considering. On the
other hand, satisfied employees will become recruiting agents. At the same time,
higher employee satisfaction reduces turnover and helps with retention.
• Employee engagement and productivity – satisfied employees are also more likely
to be engaged, which directly impacts motivation and productivity. Highly
productive employees impact the business’s bottom line.
• Improved business bottom line – happy customers will come back and spend more
with the company, directly impacting business financial results. There’s a link
between employee experience and customer experience, which means a positive
employee experience will result in better customer service and overall customer
satisfaction.
 Chapter – 4
Learning and Suggestion

Learning Objectives:
▪ Gain Practical Experience: Use the internship as an opportunity to apply theoretical
knowledge gained in the classroom to real-world situations.
▪ Develop Industry Knowledge: Learn about the industry or field in which the internship is
based, including its trends, challenges, and best practices.
▪ Enhance Skills: Improve specific skills relevant to your internship role, such as
communication, problem-solving, teamwork, and time management.
▪ Build Professional Network: Connect with professionals in your field, including
supervisors, colleagues, and industry contacts, to expand your network.
▪ Receive Feedback: Seek feedback from supervisors and mentors to identify areas for
improvement and develop professionally.
▪ Explore Career Paths: Use the internship to explore different career paths within your
field of interest and gain insights into potential career options.
▪ Contribute Meaningfully: Make valuable contributions to projects or initiatives within the
organization, demonstrating your skills and capabilities.
▪ Reflect and Learn: Take time to reflect on your experiences and learning throughout the
internship, identifying key takeaways and areas for further development.
Dispatcher Job Responsibilities:

Delivers items to customers by verifying orders.

• Inventories stock.
• Arranges transportation.
• Organizes item order by editing for price, promotions, and weight compliance.
• Arranges shipments by checking stock to determine inventory levels, anticipating
delivery requirements, and placing/expediting orders.
• Ships items by examining items, destination, route, rate, and delivery time;
ordering carriers.
• Verifies items shipped by matching bills of lading, reconciling quantities, and
noting discrepancies.
• Keeps customers informed by forwarding notice of item availability, shipment
date and method, and current status; answering questions.
• Protects the organization’s reputation by keeping pricing, promotion, purchase
order, and credit-limit information confidential.
Suggestions:

▪ Set Clear Goals: Establish specific learning goals and objectives for the internship,
aligned with your personal and professional aspirations.
▪ Be Proactive: Take initiative and seek out opportunities to get involved in projects or
activities that interest you, even if they fall outside your assigned tasks.

▪ Ask Questions: Don't hesitate to ask questions and seek clarification when needed, as it
demonstrates your eagerness to learn and grow.
▪ Network: Attend networking events, connect with professionals on LinkedIn, and
schedule informational interviews to expand your network and learn from others in your
field.
▪ Keep a Journal: Maintain a journal or diary to record your experiences, challenges,
successes, and key learnings throughout the internship.
▪ Seek Feedback: Regularly seek feedback from supervisors and mentors on your
performance, and use it as an opportunity for growth and development.
▪ Take Initiative: Volunteer for additional responsibilities or projects, and demonstrate
your willingness to go above and beyond in your role.
▪ Reflect on Your Experience: Take time to reflect on your internship experience at the end
of the program, considering what you've learned, achieved, and how you can apply it to
future endeavors.

▪ By setting clear learning objectives and following these suggestions, you can make the
most out of your summer internship and gain valuable skills, experiences, and insights
that will benefit you in your academic and professional journey.
 Chapter – 5
Conclusion
In conclusion, the summer internship project focused on exploring various aspects of the pet care
industry, with a specific emphasis on Shivani enterprises Pvt ltd. Through extensive research,
analysis, and hands-on experience.

Based on the findings of this internship project, the following recommendations are proposed for
Shivani enterprises Pvt ltd. to capitalize on market opportunities and overcome challenges:

▪ Invest in Digital Marketing: Expand online presence through e-commerce platforms,

social media marketing, and targeted digital advertising campaigns to reach a wider
audience of pet owners.
▪ Diversify Product Offerings: Introduce new product lines or services to cater to evolving
consumer preferences, such as organic and natural pet foods, personalized grooming
packages, and pet health insurance.
▪ Enhance Customer Experience: Prioritize customer satisfaction by providing personalized
service, engaging with customers through feedback mechanisms, and ensuring product
quality and reliability.
▪ Sustain Innovation: Foster a culture of innovation within the company by encouraging
employee creativity, investing in research and development, and staying abreast of
industry trends and technological advancements.

In conclusion, the summer internship project has provided valuable insights into the pet care
industry and Shivani enterprises Pvt Ltd. position within it. By implementing the
recommendations outlined above and remaining responsive to market dynamics.
 Chapter – 6

Reference
https://www.indiamart.com/pet-land-india/aboutus.html

https://www.hrexchangenetwork.com/learning/articles/10-tips-for-corporate-
learning

https://howspace.com/blog/tips-for-corporate-learning-development/

https://learnsure.ai/seven-tips-to-make-corporate-training-a-success/