Marketing​ ​Plan 
Tim Horton
By ​Danyal Imran​ - 18545 (Section II)
 

 
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Tim Hortons, Since 1964 

About Tim Hortons Inc. 

It’s time for Tims
Tim  Hortons  is  a  fast  food  restaurant  chain  famous  for  its  coffee  and  donuts.  It  was 
founded  in  1964  by  the  hockey  player,  Tim  Horton,  and  his  close  friend,  Jim  Charade,  in 
Hamilton,  Ontario,  Canada.  The  brand  started  of  as  a  hamburger  joint  much  like 
McDonalds,  but  later  pivoted  to  being  a  fast  food  restaurant.  Tim  Hortons  became  a 
subsidiary  of  Burger  King  after  its  acquisition  in  2014  for  $11.4  billion.  10
​   Even  though  Tim 
Horton  is  the  largest  quick  service  chain,  it still faced competition from McDonalds, Dunkin 
Donuts,  Starbucks,  Subway,  etc.  The  brand  employees  more  than  a  total  of  100,000 
employees all over the world, and generates a net revenue of approximately $3 billion. ​12   

 
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Table of Content 
 
About Tim Hortons Inc. 2 

Table of Content 3 

Executive Summary 5 

Company Background 5 

Situation Analysis 6 
Company Analysis 6 
Mission Statement 6 
Vision Statement 6 
Unique Selling Proposition (USP) 6 
Industry Analysis 7 
Market Analysis 7 
Product Situation 7 
SWOT Analysis 8 
Strengths 9 
Weaknesses 9 
Opportunities 9 
Threats 10 
Competitive Analysis 10 
Target Audience 11 
Pricing Strategy 11 
Distribution Strategy 12 

Marketing Strategy 12 

Promotional Strategy 13 
Building Hype 13 
Share it! 13 
Food Bloggers 13 
TV Commercials 13 
Online Marketing Strategy 13 
YouTube 13 
Website 14 
Social Media 15 

 
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Search Engine Optimization (SEO) 17 

Financial Projection 17 

Product Demand 17 
Estimated Market Share 17 
Estimated Sales Revenue 18 
Estimated Expenses 19 
Net Profits and Losses 19 

Additional Recommendation & Suggestions 19 

Pakistani Theme 20 
Event Based Promotions 20 
Research and Development on Cultural Products 20 

References 21 

   

 
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Executive Summary 
Tim  Hortons  Incorporated  is  a  fast  food  restaurant  chain,  focusing  on  top  quality,  fresh 
products,  value,  and  great  services.  1,2
​   It  is  Canada’s  largest  quick  service  chain;  as  of 
December  31,  2018,  Tim  Hortons  is  located  in  14  countries  with  more  than  4,800 
restaurants. ​3,4 

Finally,  Tim  Horton  is  planning  to  carry  out  a  Karachi  wide  launch  in  Pakistan  by  February, 
2019.  Due  to  an increased consumption pattern of breakfast and coffee, the company aims 
to generate large revenues in the foreseeable future. 

Company Background 
The  journey  begins  when  a  National  Hockey  League  legend,  Tim  Horton,  opened  his  first 
store  named  ​Tim  Horton  Donuts  in  Hamilton,  Ontario,  Canada  on  May,  1964.  6​   The  price  of 
each  coffee  and  donut sold was at a reasonable 10¢ price mark. In 1967, Tim Horton joined 
hands with Ron Joyce as partners, and inaugurated its first franchise. 

In  1974,  Tim  Horton,  the  founder  passed  away, leading Ron Joyce to purchase all of Horton 

family's  share  for  $1  million,  and  take  over  the  business as a sole proprietor to expand the 
business  throughout  Canada.  In  1977,  Joyce  delivered  the  first  Tim  Hortons  in  Rosemere, 
Quebec. ​8 

1981  till  1985  introduced  new  items  on  the  menu  including  muffins,  cookies,  croissants, 
and  chilli  and  soups.  1984  saw  the  first  U.S.  location  open  in  Tonawanda,  New  York.  1991, 
1995,  and  2000  marked  milestones  when  the  brand  opened  its  500​th​,  1000​th​,  and  2000​th 
restaurant respectively. 7 ​

In  1995,  Tim  Hortons  merger  with  Wendy's  International  Incorporated  to  help  with  their 
expansion  into  the  United  States.  9​   1996  till  1999  welcomed  new  items  to  their  menu: 
bagels, flavoured lattes, sandwiches, and iced capp. 

2006  served  as a good year for the company, as they introduced a new breakfast sandwich, 

and  also  completing  its  initial  public  offering  (IPO),  whilst  stock trading was handled by the 
New  York  Stock  Exchange  (NYSE).  11
​   Co-branded  restaurants  with  Cold  Stone  Creamery 
were announced in 2009.  

 
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The  last  decade  served  well  to  the  growth  of  Tim  Hortons.  First,  they  introduced 
single-serve  Keurig​®  and  Tassimo​®  coffee  brew  packages  in  2011.  In  2014,  Tim  Hortons 
introduced  a  Double™  Visa​®  Card,  which  allowed  customers  to  earn  reward  and  instantly 
redeem Tim Cash for their favourite Tims products. Furthermore, the TimmyMe mobile app 
allowed  customers  to  pay  with  their  smartphones.  Finally,  Burger  King  and  3G  Capital 
acquired Tim Hortons and formed the third-largest restaurant brand in the world. 10 
​

Situation Analysis 
Pakistan  is  a  predominant  tea  drinking  nation,  and  coffee  is  still  in  its  very  early  stages. 
Consumers  aren't  aware  about  the coffee's full potential, and therefore lack the knowledge 
to  best  understand  its  taste,  hence  it  remains  low  and  underdeveloped  in  this  country. 
Meanwhile,  tea  is  ubiquitous  in  an  average  Pakistani  life.  However,  with  a  change  in 
socioeconomic  and  demographic  trends,  the  youth  are  going  to  diverge  towards  coffee  in 
the  foreseeable  future,  hence  boosting  sales.  These  prospects  are  influenced  by  the  West 
and  modern  lifestyles.  While  consumers  are  hesitant  to  pay  a  premium  for  coffee,  brands 
such  as  McDonalds,  Dunkin  Donuts,  Subway,  and  Espresso,  are  helping  spread  taste  and 
awareness of the earthy bean that is enjoyed by the world. 13
​  

Company Analysis 
Mission Statement 

Our  mission  is  to  deliver  superior  quality  products  and  services  for  our  guests  and 
communities through leadership, innovation, and partnerships. 5​  

Vision Statement 

The vision statement of Tim Hortons is:  

To be the quality leader in everything we do​. 5​  

Unique Selling Proposition (USP) 

The unique selling proposition of Tim Hortons have always been: 

“When you absolutely crave for coffee or donut”​. 

 
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Industry Analysis 
Pakistan's  hot  drinks  can  be  characterised  by  traditional  consumption  patterns,  especially 
in  the  case  of  tea.  Tea  in  Pakistan  is  simply  more  than  a  beverage.  With  its  cultural 
significance and deep rooted consumption traditions, tea drinking is a tough habit to break. 
However,  coffee  is  penetrating  the  lives  of  urban  consumers  with  its  Western  appeal  and 
trendy  image.  Thus,  coffee  volume  sales  are  expected  to  continue  to  grow  in  the  quick 
service  industry.  Overall,  coffee  is  expected  to  register  fast  sales  growth,  especially  due  to 
consumption by young adults. ​13 

According  to  Euromonitor’s  Hot  Drinks dataset, we can analyze that the Pakistani market in 

2016  wasn’t  fond  of  Coffee in the food services sector, approximately 1.33% hot drink sales 
share,  while  98.67%  of  the  sales  are  generated  by  Tea. The forecasted share of Coffee is to 
rise  to  more  than  10%  till  2023.  This  miracle  is  due  to  the  influence  Western  world  has  on 
the  youth,  meanwhile  businessmen  and  employees  prefer  to  purchase  breakfast  and  hot 
beverages on-the-go while commuting to their office. ​16 

Apart  from  the  fact  that  Tea  is  the  go-to  option  for  many  Pakistani’s,  when  paired  with 
various  international  or  local  breakfast,  the  taste  and  experience  is  soothing  to  each 
personal.  With  the  success  of  recent  local  cafés,  the  amount  of  time  people  spend  on 
breakfast  and  mid  to  late-night  snacks  have  increased  tremendously  because  the 
environment  and  aroma  delivers  a  soothing  and  homelike  experience  to the consumers in 
which love hanging out with their friends and family. 

Recently,  many  of the health conscious consumers are undergoing fitness regimes in which 

they  alter  their  diet  plans, and what’s the best way to accomplish this? Salads. These dishes 
with  custom  options  allows  consumers  to  customize  the  elements  involved  that  best  fit 
their daily plan, and help deliver the essential nutrients that their body desires. 

Market Analysis 
Product Situation 

As  a  new  franchise  in  the  Pakistani  market,  we  are  going  to  start  small,  then  scale  as  our 
market  share,  and  reach  increases.  The  franchise  is  going  to  start  with  its  core  products: 
coffee,  tea,  donut,  sandwich,  breakfast,  and  salad.  The  following  table  lists  all  of  the 
products that are going to be offered: 

 
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Product  Description 

Original Blend 
Our  signature  Original  Blend  with  the  familiar  and  satisfying  taste  that 
Canadians enjoy every day. 
 

Dark Roast Coffee 

Our premium blend Dark Roast Coffee is carefully blended and roasted to 
give a rich, smooth, full flavour that millions enjoy. 
 

Loose Leaf Steeped Tea 

Our  unique  Steeped  process  gently  coaxes  out  the  flavour  of  our 
loose-leaf  orange  Pekoe  tea,  for  a  consistent,  great  tasting  cup  of  Tea 
  every time. 

Donut 
Single  or  by  the  dozen,  Tims  donuts  are  the  snacks  perfect moments are 
  made of. 

Hot Breakfast Sandwich 

A  Tims  breakfast  classic.  Choose  from  a  variety  of  meats  on a Homestyle 
  Biscuit, English Muffin, or Bagel. 

Homestyle Oatmeal 
Oatmeal  the  way  grandma  used  to  make  it.  Slow  cooked and available in 
  Maple or Mixed Berries. 

Sandwiches 
Prepared with quality ingredients and made to order just for you. 
 

Fresh Salads 
Don't want a heavy meal? Try our Caesar or Garden Salads. Made fresh to 
  order with quality ingredients, satisfying and delicious. 

SWOT Analysis 

Tim  Hortons  launch  in  Karachi,  Pakistan,  is  going  to  introduce  a  lot  of  challenges  the 
company  hasn't  faced  so  far  due  to  the  unique  dynamics  of  the  country.  However,  with 
strengths  possessed  by  Tim  Hortons,  there  is  nothing  the  firm  can  do  to  overcome  its 
weaknesses and threats.  

 
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Strengths 

● Iconic  brand​:  Tim  Hortons  ranks number 1 on the Canadian Business Top 40 brand 

list,  and  was  ranked  in  the  top  100  brands  in  the  Most  Loved  globally  brand  by 
APCO. 14 
​
● Financial  stability​:  The  company  has  been performing well, and is growing steadily 
over the years. The company also increased its dividend payments to the investors. 
● Diversified  products​:  Tim  Hortons  has  a  diversified  menu  for  people  looking  to 
have  breakfast,  until  snack  time.  This  makes  the  business  engaged  throughout  the 
day. 
● Product  diversification​:  The  brand  offers  over  50  products,  and  based  on 
geographic  location,  it  even  introduces  products  that  the  consumers  are  well 
acquainted with. 
● Third  largest  operator​:  After  its  acquisition,  Tim  Hortons  has  become  the  third 
largest operator of the fast food industry. 12 
​

Weaknesses 

● Premium  brand​:  Tim  Hortons  is  a  brand  that  is  enjoyed  by  the  middle  and  upper 
class,  and  considering  that  Pakistan  is  a  poor  country  with  5.79  growth  domestic 
product (gdp) rate, it goes to show that the majority of the population belongs to the 
lower class. ​15 
● Unrecognized brand in Pakistan​: Due to a high number of population belonging to 
the  lower  class,  they  won’t  be  able  to  recognize  the  brand  since  they  aren’t  coffee 
consumers in the first place. 
● Below industry average​: Recent performance highlights a low profitability ratio. 

Opportunities 

● Western  Influence​:  Due  to  the  West  and  their cultures influencing the youth of the 

country, their consumption rates have increased during these recent years. ​13 
● Increasing  coffeehouse  culture​:  Various  franchises  and  outlets  have  popped  up 
recently, including: Espresso, Gloria Jeans, etc. 
● Product  innovation​:  Tim  Hortons  can  learn  from  various  breakfast  or  snack 
options that Pakistan provides, and then incorporate them in their menu. 

 
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Threats 

● Exchange  rate  risk​:  Due  to the fluctuating currency rates that Pakistani Rupees has 

undergone this year, the company is open to the exchange rate risk. 
● Inflation  rate  risk​:  With  a  rising  inflation,  the  average  prices  have  risen  above 
market prices, therefore consumers don’t spend extras on premium products. 
● Prospect  future  competitors​:  A  threat  for  market  leading  brands  such  as 
Starbucks can threat Tim Hortons operations. 
● Health  conscious​:  According  to  the  blog  ​Coffee and Conversation ​“Tim Hortons does 
not  sell  organic  coffee,  does  not  sell  fair  trade  coffee,  and  does  not  disclose  the 
source of its beans. 

Competitive Analysis 

The  main  competitors  of  Tim  Hortons  in  Karachi,  Pakistan,  will  be  McDonald’s,  Dunkin 
Donuts,  Subway,  and  Espresso.  Due  to  the  premium nature of Tim Hortons and the quality 
that  it  offers  to  the  consumers,  it  won’t  be  competing  with  small  to  mid-sized  local brands 
in the market. 

The following table lists the competitors data. ​17,18,19,20,21,22,23  

Company  Price Range  Strengths  Weakness 

McDonald’s 
‣ Decline in forecasts 
Tea  140 - 170 PKR  ‣ Menu diversity 
‣ Limited success outside 
‣ Global brand 
core business 
Coffee  210 - 320 PKR  ‣ Availability 
‣ Days inventory is 
‣ Affordability 
compared high compared 
Breakfast  205 - 555 PKR  ‣ Top fast food restaurant 
to competitors 
Sandwich  505 - 705 PKR 

Dunkin D
​ onuts 

Tea  200 PKR  ‣ Menu diversity  ‣ Poor franchise relations 

‣ Global brand  ‣ Delayed expansion in 
Coffee  250 PKR  ‣ Affordability  developing economies 
‣ Strong niche  ‣ Shelf life for products is 
Donut  120 PKR  ‣ Excellent supply chain  quite low 

Sandwich  450 PKR 

 
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Sub​way 
‣ Hygienic  ‣ Low brand value 
‣ Customized menu  ‣ Low satisfaction and level 
Sandwich  370 - 540 PKR 
‣ Nutrition  of service 
‣ Oven fresh  ‣ Too many workers 
Salad  320 - 580 PKR 

Espresso 
‣ Expensive 
Coffee  165 - 425 PKR 
  ‣ No online presence 
‣ Menu diversity  ‣ Old-themed restaurant 
Breakfast  500 - 1000 PKR 
‣ First local café  ‣ Low brand value 
‣ Local aroma  ‣ Improper financial 
Salad  525 - 625 PKR  analysis 
Sandwich  575 - 975 PKR 

Target Audience 
After  analyzing  the  industry  and  competitors,  it's  safe  to  draw  attention  to  the  audience 
that Tim Hortons will be looking to target once it successfully launches in Karachi: 

Profile  Target 

Target Audience  Teenagers, Employees, and Businessmen 

Age  13 - 50 years old 

Monthly income  Above 200,000 PKR 

Socioeconomic class  Middle and upper class 

Psychographic profile  ● Quality conscious consumers 

● Personnel who embrace fast lifestyles 
● Coffee lovers 
● Social natured 

Wants & Needs  Breakfast  on  the  go,  scrumptious  sandwiches,  mid-day  or 
late-night snacks, fresh salad, mesmerizing coffee, and tea 

Pricing Strategy 
We will be opting for Penetration pricing strategy, since it is best to gain market share as we 
enter  the  market.  Once  customers  realize  the  value  that  Tim  Hortons  delivers,  the  prices 
will  be  increased.  24
​   Furthermore,  Tim  Hortons  will  also  be  offering  product  line  pricing  to 
emphasize on bulk sales.  

 
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The following will be the prices offered by Tim Hortons once it launches in Karachi: 

Product Name  Price 

Original Blend  200 PKR 

Dark Roast Coffee  220 PKR 

Loose Leaf Steeped Tea  125 PKR 

Donut  120 PKR 

Hot Breakfast Sandwich  350 PKR 

Homestyle Oatmeal  250 PKR 

Sandwiches (Customizable option)  400-500 PKR 

Fresh Salads (Customizable option)  400-500 PKR 

Distribution Strategy 
The  procurement  process  will  supply  coffee  beans  and  tea  leaves  from  Canada  -  Tim 
Hortons  birthplace,  to  ensure  standard  and taste that Tim Horton is known to serve. Beans 
and leaves sourced will be closely monitored to ensure highest quality possible. ​25 

Local  suppliers  will  be contacted to deal with sandwiches, salads, donut, and breakfast. The 

aim is to attain taste consumers are familiar with, while adding value to each product.  

Tim  Hortons  follows  the  retail  café  model, and that’s what we will follow as well. Therefore, 

the  franchise’s  outlets  are  the  only  place  where  customers  can  physically  learn  about  the 
product  and  purchase  goods.  The  methods  to  purchase  goods  are  dine-in,  drive-through, 
and take-away. 

Marketing Strategy 
Marketing  strategy  are  keen  to  deliver  360  degree  experience  to  customers.  This  will 
highlight  the  values,  benefits,  attributes,  products,  and  image  of  the  brand.  These 
strategies  are  implemented in hopes for acquiring long-life customers that value the brand, 
and  in  return  generate  large  revenues  for  the  business.  These  revenues  will  be  used  in 
geographic expansion, or R&D department to expand menu according to Pakistan’s taste. 

 
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Promotional Strategy 
Building Hype 

The  best  approach  is  to  increase hype about Tim Hortons arriving in Karachi, Pakistan. This 

will require different mode of marketing mediums to communicate with prospects. 

Share it! 

This  promotional  strategy  is  to  grow  the  brand’s  presence  and  reach.  Share  it  will  allow 
users  to  share  about  Tim  Hortons  on  the  user’s  social  media  pages,  and  in  return  will  be 
entitled to receive a free donut. 

Food Bloggers 

The word-to-mouth can act as a double edged sword, but if it swings in our favor, the brand 
gains  traction.  Blogger  reviews  are  heavily  relied  upon  for  hesitant  prospects  having  a 
desire to try our product. 

TV Commercials 

Pakistani  is  still  old  schooled  compared  to  other  countries,  and  people  still  watch  a  lot  of 
television,  especially  news,  dramas,  sports,  and  entertainment.  Therefore,  to  catch  their 
eye,  TV  commercials  will aim to deliver at a mass level on what Tim Hortons is about during 
commercial breaks. 

Online Marketing Strategy 

YouTube 

A​n image​ video speaks a thousand words​.  

The  YouTube  channel’s  objective  would  be  to  visualize Tim Hortons experience. Each video 

will  emphasize  on  the  values  of  the  brand,  so  our  customers  always  feel  consistent  about 
the  brand  and  its  products.  Furthermore,  we  seek  to  get  feedback  from  customers,  or 
engage  with  them  in  a  Q&A  session,  while  focusing  attention on these experiences on our 
YouTube channel to build a long-lasting customer relationship. 

 
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Website 

The  Tim  Hortons  website  will  act  as  the  main source of information for customers who are 

curious  about  our  brand.  The  website  will  be  divided  into  sections, where each section will 
points  out  main  details  from  sourcing  and  procurement,  till  placing  an  order  and  serving 
our  customers.  Furthermore,  we  will  link  our  social  media  and  YouTube  pages  with  the 
website  to  provide  a  smooth  transition  to  our  different  brand  pages.  Lastly,  the  feedback 
form  on  our  webpage  will  serve  as  a  means  of  communication  with  our  customers, where 
they suggest improvements or highlight their experience with Tim Hortons.  

 
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Social Media 

Tim  Hortons  will  be  on  different  social  media  pages,  where  each  page  will  have  a  unique 
approach to influence and aware target audience: 

● Facebook​:  Allow  the user to share their experience by means of lengthy paragraphs 

or  pictures.  This  will  help  in  building  a  relationship  between  the  brand  and 
customers,  as well as among customers. Furthermore, this platform will connect our 
YouTube, Twitter, and Instagram pages by constant sharing posts to update users. 

● Twitter​:  Announce  news,  and  upcoming  campaigns  that  the  brand  is  going  to 
pursue. 

 
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● In​st​ag​ra​m​:  Communicate  with  the  audience  by  means  of pictures. The pictures will 

focus  on  our  farm,  shipping,  kitchen,  customers,  employees,  and  campaigns  run by 
our marketing team. 

 
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Search Engine Optimization (SEO) 

Search  engine  optimization  is  going  to  help  build  an  online presence. This presence will be 
felt  when  people look up our brand on various search engines. The goal of SEO is to ensure 
organic  results  when  a  certain  ​query  is  looked  up  on  the  search  engines:  Google,  Bing, 
Yahoo,  etc.  Firstly,  we  will  need  to  build  inflow  and  outflow  links  between  our  different 
social  media  pages.  Secondly,  we’d  need  to  mark  the  following  keywords:  ​Tim  Hortons​, 
Original blend​, ​Dark roast​, and ​Loose leaf steeped​. 

Financial Projection 
The financial projects section aims to estimate the profits generated in the next 3 years. 

Product Demand 
Karachi  has  an  approximate  15  million  people  resident  in  its  proximity  out  of  the  200 
million population. 26
​  Among which everyone has different preferences to taste and brands. 
The following table lists the average demand per person of products in Pakistan: ​27,28 

Product  Demand 

Regular Coffee  18 regular cups 

Dark Coffee  5 regular cups 

Tea  105 regular cups 

Donut  9 donuts 

Breakfast Sandwich  12 breakfast sandwiches 

Oatmeal  2 oatmeals 

Sandwich  59 sandwiches 

Salads  37 salads 

Estimated Market Share 

The  following table estimates Tim Hortons market share in the first 3 years after it launches 
successfully in Karachi, Pakistan: 

 
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  1​st​ year  2​nd​ year  3​rd​ year 

Estimated Market Share  4%  9%  13% 

In addition, we also estimate our market share of total sales per product along the 3 year 
timeline: 

  1​st​ year  2​nd​ year  3​rd​ year 

Regular Coffee  10%  12%  13% 

Dark Coffee  5%  3%  1% 

Tea  58%  59%  63% 

Donut  6%  6%  5% 

Breakfast Sandwich  4%  5%  5% 

Oatmeal  3%  2%  1% 

Sandwich  7%  7%  6% 

Salads  7%  6%  6% 

Estimated Sales Revenue 

The following formula generates sales for us from the estimated data above: 

S ales = (market share x product) x product price x average demand per person  

 
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Estimated Expenses 
Tim  Hortons  is  going  to  incur  cost  for  successfully  executing  its  operations  (the  expenses 
are assumed constant for the 3 year period of operations): 29 
​

Expenses  Amount 

Franchise fee  3,000,000,000 PKR 

Training & development  300,000,000 PKR 

Supplies, Inventory & Others  1,200,000,000 PKR 

Marketing & promotions  1,500,000,000 PKR 

Insurance  500,000,000 PKR 

Payroll  400,000,000 PKR 

Total  6,900,000,000 PKR 

Net Profits and Losses 

Net  profits  indicate  cash  that  can  be used to reinvest and scale the operations internally or 
geographically  across  Pakistan.  Our  estimated  sales  and  expenses  stresses  that  we  hit 
break-even  at  the  3rd  year,  and  after  that  we  will  be  stable  in  the  market  to  make 
investment decisions. 

The table highlights the net profits or losses for each year after launch: 

  1st year  2nd year  3rd year 

Sales Revenue  6,786,060,000​ PKR  6,817,110,000​ PKR  6,970,650,000​ PKR 

Expenses  6,900,000,000 PKR  6,900,000,000 PKR  6,900,000,000 PKR 

Net Profit or Loss  -113,940,000 PKR  -82,890,000 PKR  70,650,000 PKR 

Additional Recommendation & Suggestions 

The  following  section  underlines  the  suggestions  or  recommendations  that  Tim  Hortons 
could  follow  to  enhance  its  business  model  to  best  earn  revenue  from  companies  while 
delivering valuable quality products to its consumers. 

 
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Pakistani Theme 
The  restaurants  should  not  only  follow  Tim  Hortons  values, but also incorporate Pakistan’s 
culture values to furnish the best possible experience to consumers. 

Event Based Promotions 

The  Pakistani  cultures  are  based  on  gathering  and  hanging  out  with  friends  and  family, 
therefore  the  brand  should  focus  on  providing  deals  from  2-8  people  during  special 
holidays for them to enjoy and cherish their day. 

Research and Development on Cultural Products 

The  famous  ​Halwa  Puri​,  ​Pakistani  Omelette​,  and  ​Chai  Paratha  are  breakfast  that  residents 
have  enjoyed  since  independence,  therefore to value their taste and tradition, Tim Hortons 
should push their research and development division to fit these products into their menu.   

 
 21 

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