ANTIM YAATRA

For you.
After you!!
Group No-10
Arpit Verma-41

Zafar Idrisi-48

Ashita Tandon-15

Sanghamitra Das-26

Diwakar Singh-43

Yash Ahuja-22

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

q I’ve lost a loved one and my family is in despair.

q I’m full of sorrow and I have to make all the
arrangements for the departed soul.

“What should I do and from
where to start??”
ANTIM YAATRA
q Death of a near and dear one is the most
painful thing to bear in everyone’s life.
q Despite been grief stricken, a lot of ceremonial
process has to be performed to make the
departed rest in peace.
q At the same time, you also need to be with
other loved one’s who are also going
through the same sorrow.
q We at “ANTIM YAATRA” provide a
comprehensive and necessary base to
accompany the departed soul to his last
resting place in an honorable way.


q What you have to do is to just contact us .We

will be there anytime and anywhere to be
with you.
Mission and Goal
q Our mission is to provide high quality
service for our clients, their families and
loved ones, bearing in mind the
individual needs of every client.


q Our goal is to ease these decisions for you by

offering services that are most suitable
for your specific situation.
 Why Choose ANTIM YAATRA


qAlways Available

qCustomized Services


qProfessional
Personnel
Services
q Funeral Services
q Transport Services
q Processing of death documents
q Qualified Agent’s
q Funeral Accessories
q All Morgue services
q Funeral services on credit.
q
q
q
 Products
q Coffin, Different kind of timber
q Vehicles :Mourning coaches.
q Draperies, crosses, lanterns, wreaths, flowers, catering and
all the necessary accessories for the occasion.


q
q Halls for memorial services, assist in pouring ashes in the Ganga,
performing different kind after death rituals.
q Graves maintenance: an important task in Islam and
Christianity.



MARKET ANALYSIS
q Population of Mumbai and its adjoining areas is
approximately 2.1 crore
q Death rate of Mumbai is 6.89 i.e. approximately 1.36 lakhs
people die in a year.
q Tapping even a mere 10% of these numbers will lead to a
successful business venture.



FINANCIAL ANALYSIS
 Keeping all the factors in mind the financial
scenario of the venture would be as follows-
1. Initial Investment of Rs. 10 Lakhs.
2.
3.
 MARKETING STRATEGIES
q Target consumers- Middle and upper middle class of
Mumbai.
q Competitive Edge
q Promotional strategy-Viral marketing
q Niche Market
q Differentiated Service


q

MAJOR BARRIERS
q Social Barriers
q Political Barriers
q Traditional Mindset
q Low growth rate
q New competitors


q
q

Conclusion