Potential Target Audience

Age:

Ideally I think that the age range to target for our music video is 13-17. My
reason for this is that it can target all the age groups in a youth development
of a sport. For example football attracts millions of supporters worldwide and
the next generation start at the age of 13, where they start 11 a side and
apply the offside rule. This continues throughout their youth up to under 18s
(U18s), where they play the full mens rules (for example half lengths start at
30 minutes each half for U13s and grow to the full 45 minutes per half
length). I used this as an example as other sports (Rugby, Cricket) generally
apply to the same rules with age groups before they step up into their
respected senior teams.

Gender:

I think the male gender mainly represents the ideas for the music video I plan
to create. The ideas that we plan for our music video are all sports related.
Myself and Reece Leonard, who plan to work together for the music video,
was inspired by the Beats by Dre, World Cup promotional video for the 2014
Brazil World cup. It was football based and used all the different Beats by Dre
football ambassadors.
Neymar Javier Hernandez
Robin Van Persie Mario Gotze
Luis Suarez Bastian Schweinsteiger
Daniel Sturridge Rio Ferdinand
Barcary Sagna Thierry Henry

Asking some females in my media lesson if they recognised any of the
above footballers, only a few could recognise some of them. Whereas
asking the same question to some of the males, they can recognise nearly
all of the above footballers.