Kashfah Khan Chowdhury

BUS 251
Chapter-13
Graphics
Help you to better communicate your information.
Plan graphics with your reader in mind. ( do not
use complex graphics for general readers)
Graphics do not replace the writing.
Graphics
General guidelines
Size : size should justify its contents. Ex: full page
graphics if they contain a lot of information.
Layout: portrait/ landscape
Color: improves comprehension, retention and
extraction of information.
Numbering: number your graphics by type. Ex:
table 1, table 2, chart 1, chart 2, etc.
Constructing graphics
Titles and captions: titles should describe the
content clearly. ( who, what, where, when, why)
Footnotes: use footnotes for explanation.
Constructing textual graphics
Tables:
- Orderly arrangement of information
- Can be used for general/special purposes

Flowcharts and process charts:
- Specialized management charts
- Organization charts, cycles.

Bullet lists
Pull quotes: emphasize key concept


Constructing visual graphics
Bar and column charts:

- Compare differences in quantities
- Clustered bar charts for comparing two/three kinds
of quantities
- To compare subdivisions of columns use stacked
bar chart
- Two dimensional columns on two dimensional axes
are easiest for readers to understand.
Pictographs:
- bar/column charts made with pictures

Pie charts:
- Show subdivision of a whole (100%)

Line charts
- Show changes over time
- Appears on a grip and continuous

Constructing visual graphics
Place the graphics near the text you are referring
to
Placing graphics at the end of the report does not
help the reader.
Graphics not discussed in the report should be in
the appendix
Invite the readers to look at the graphics when
appropriated. ( as shown in chart 3, indicated in
figure 1)
Interpret the data using examples.
Placing and interpreting the
graphics