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  • North South University: Case 1: SWOT Analysis

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    Md Delowar Hossain Mithu
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    This document contains a SWOT analysis of Manchester United Football Club. The strengths include its globally recognized brand, large fan base, Old Trafford Stadium, and attractiveness to sponsors. Weaknesses are financial problems and a saturated football league. Opportunities exist in penetrating the Asian market and developing non-traditional income streams. Threats include leadership changes, growing player wages and transfers, internal problems, financial debts, and on-field performance. The analysis recommends strategies to enter Asia, use global distribution profitably, develop new revenue sources, and purchase iconic players for balance.

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    This document contains a SWOT analysis of Manchester United Football Club. The strengths include its globally recognized brand, large fan base, Old Trafford Stadium, and attractiveness to sponsors. Weaknesses are financial problems and a saturated football league. Opportunities exist in penetrating the Asian market and developing non-traditional income streams. Threats include leadership changes, growing player wages and transfers, internal problems, financial debts, and on-field performance. The analysis recommends strategies to enter Asia, use global distribution profitably, develop new revenue sources, and purchase iconic players for balance.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    202 views2 pages

    North South University: Case 1: SWOT Analysis

    Uploaded by

    Md Delowar Hossain Mithu
    This document contains a SWOT analysis of Manchester United Football Club. The strengths include its globally recognized brand, large fan base, Old Trafford Stadium, and attractiveness to sponsors. Weaknesses are financial problems and a saturated football league. Opportunities exist in penetrating the Asian market and developing non-traditional income streams. Threats include leadership changes, growing player wages and transfers, internal problems, financial debts, and on-field performance. The analysis recommends strategies to enter Asia, use global distribution profitably, develop new revenue sources, and purchase iconic players for balance.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    North South University

    Case 1: SWOT Analysis




    Prepared for
    Bobby Hajjaj
    School of Business

    Prepare by
    Md Delowar Hossain Mithu
    ID#1010211030
    Course: MGT 489
    Sec-03

    Submission Date: 16-06-2013








    SWOT Analysis:
    Strength:
    Globally recognized Brand
    Huge Fan base
    Old Trafford Stadium
    Global Distribution Channel
    Attractive to sponsors
    Weakness:
    Financial problems within the club
    Saturated Football League
    Opportunity:
    Penetration to Asian Market
    Massive media coverage and Public relation potential
    Develop nontraditional income streams
    Threat:
    Leadership change in the team
    Growth of players wages as well as the transfer market
    Internal problems between players and management
    Financial debts
    Bad Performance in the field
    Strategy based on the SWOT Analysis:
    Based on the above SWOT analysis the strategies that can change the condition of
    Manchester United are given below:
    Manchester United can use their brand name and can enter the Asian market
    Use their global distribution channels in a way that is profitable for the club
    By developing different income generation methods to improve the
    condition of the club
    Buy few Icon players and make the team more balanced

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