University of Santo Tomas

College of Commerce and Business Administration

Marketing Management Department
1st Term AY 2023-2024
Assessment of Learning for Module 3

Name:_____________________________ Section:________ Date:___________ Score:___________

Part 1. Multiple Choice

Direction: Read each question carefully. Choose the letter that corresponds to the correct answer and
write it on the blank provided before the number. Two (2) points each answer.

B. 1. An element of SWOT Analysis where in these are the internal factors that give a
company an advantage over its competitors—a talented team, strong brand, financial resources, valuable
reputation, etc.
A. Opportunities B. Strength C. Threats D. Weakness

D. 2. An element of SWOT Analysis where in these are the internal factors that put a
company at a disadvantage relative to its competitors—lack of competitive advantage, under-resourced
departments, a lack of brand recognition, limited budget, etc.

A. Opportunities B. Strength C. Threats D. Weakness

A. 3. An element of SWOT Analysis where in these are the external factors that present a
company with the opportunity to grow and improve its performance—new markets, technology, emerging
trends, regulations, etc.

A. Opportunities B. Strength C. Threats D. Weakness

C. 4. An element of SWOT Analysis where in these are the external factors that present a
company with the risk of decline or failure—Competition, economic uncertainty, changing customer
preferences and needs, etc.

A. Opportunities B. Strength C. Threats D. Weakness

D. 5. It is used to raise awareness of the variables that influence business decisions or the
formulation of business strategies.

A. Management Training & Development B. People Tool C. Small Biz D. SWOT

Modules in ELE-MSME Page |1

UST College of Commerce and Business Administration