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    Ian Wolfgang
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    This document provides an assessment for Module 4 of a Marketing Management course. It contains a multiple choice section with 5 questions assessing students' understanding of various analysis tools, including PRIMOF analysis and PESTEL analysis. The questions cover the key elements of each tool, such as how PRIMOF analysis examines the human ("People") factor of a business and how PESTEL analysis considers political influences. The assessment is to be completed by a student for a specific section and date. Scores will be recorded upon completion.

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    This document provides an assessment for Module 4 of a Marketing Management course. It contains a multiple choice section with 5 questions assessing students' understanding of various analysis tools, including PRIMOF analysis and PESTEL analysis. The questions cover the key elements of each tool, such as how PRIMOF analysis examines the human ("People") factor of a business and how PESTEL analysis considers political influences. The assessment is to be completed by a student for a specific section and date. Scores will be recorded upon completion.

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    © All Rights Reserved
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    0 views1 page

    Module4 ELEMSMES Mondejar

    Uploaded by

    Ian Wolfgang
    This document provides an assessment for Module 4 of a Marketing Management course. It contains a multiple choice section with 5 questions assessing students' understanding of various analysis tools, including PRIMOF analysis and PESTEL analysis. The questions cover the key elements of each tool, such as how PRIMOF analysis examines the human ("People") factor of a business and how PESTEL analysis considers political influences. The assessment is to be completed by a student for a specific section and date. Scores will be recorded upon completion.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    University of Santo Tomas

    College of Commerce and Business Administration


    Marketing Management Department
    1st Term AY 2023-2024

    Assessment of Learning for Module 4

    Name:_____________________________ Section:________ Date:___________ Score:___________

    Part 1. Multiple Choice


    Direction: Read each question carefully. Choose the letter that corresponds to the correct answer and
    write it on the blank provided before the number. Two (2) points each answer.

    A. 1. An element of PRIMOF Analysis wherein it refers to the human factor that comprises
    a business or organization.

    A. People B. Resources C. Threats D. Weakness

    B. 2. An element of PRIMOF Analysis wherein it refers to the tangible or intangible means


    that enables the business or organization to be productive and functional

    A. People B. Resources C. Threats D. Weakness

    A. 3. An element of PRIMOF Analysis wherein it refers to the development of ideas.

    A. Innovation B. Resources C. Threats D. Weakness

    B. 4. It is a diagnostic tool created by RapidBI and Morrison in 1998 to measure an


    organization's effectiveness against a set of defined parameters.

    A. PESTEL B. PRIMOF C. SWOT D. Weakness

    C. 5. An element of PESTEL wherein it relates to government controls and influences over


    economy or industry.

    A. Environmental B. People Tool C. Political D. SWOT

    Modules in ELE-MSME Page |1


    UST College of Commerce and Business Administration

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