Sergio Estrada

Presentation
1) Explain the definition of systematic research
2) Comment about types of systematic research
3) Talk about a company
Systematic Research
These are studies that are repeated over a period to
define trends.
Types of systematic research
About people:
-socioeconomic status
-lifestyles

About media:
-TV audiences
-Hearings Radios
-Browsers web pages

Ibope
Brazilian Institute of Public Opinion and Statistics
It's the biggest Brazilian multinational company in
Latin America and number 12 in the world
It was founded in 1942 for Auriclio Penteado.
IBOPE group:
- IBOPE Media
- IBOPE Intelligence
- IBOPE Education


Ibope Media
In Peru, IBOPE began operations in 1996 with the
name of IBOPE time.
IBOPE Media operates in 13 countries.
Its the leader in audience measurement and media
monitoring.

General Manager:
MARTINEZ JIMENEZ KARINA




Ibope Media
Products:
-TV audience


-Monitoring


-Consumer profile



Ibope Media

Ibope Media

!

Thank you very much!