Mother Dairy began operations in Indore, India in January 2014. They have since changed their market approach and aim to achieve 20% market share in the Indore market. Mother Dairy has established an exclusive parlor in Indore and plans to open a second location soon. They outline strategies to open new outlets, place machines in existing locations, appoint new distributors, and provide incentives to increase coverage and sales. However, they face challenges from competitors that have been in the market for 15 years and provide additional margins. They also struggle with machine reliability issues.
Mother Dairy began operations in Indore, India in January 2014. They have since changed their market approach and aim to achieve 20% market share in the Indore market. Mother Dairy has established an exclusive parlor in Indore and plans to open a second location soon. They outline strategies to open new outlets, place machines in existing locations, appoint new distributors, and provide incentives to increase coverage and sales. However, they face challenges from competitors that have been in the market for 15 years and provide additional margins. They also struggle with machine reliability issues.
Mother Dairy began operations in Indore, India in January 2014. They have since changed their market approach and aim to achieve 20% market share in the Indore market. Mother Dairy has established an exclusive parlor in Indore and plans to open a second location soon. They outline strategies to open new outlets, place machines in existing locations, appoint new distributors, and provide incentives to increase coverage and sales. However, they face challenges from competitors that have been in the market for 15 years and provide additional margins. They also struggle with machine reliability issues.
From January 14 we stared SS model in Indore. After SS model we have changed our market value and image. We are trying to achieve 20% Market Share into Indore Market. We have established a MOTHER DAIRY exclusive parlor in Indore and Second one is coming very soon. Indore Presence ABP VS Achievement 0.00 5.00 10.00 15.00 20.00 25.00 14-15 ABP 14-15 Achiv 13-14 Achiv HOW TO ACHIVE OPEN NEW OUTLETS IN VACANT AREAS AS WELL AS OPEN MIX OUTLET IN EXISTING ROUTE. OPEN NEW OUTLETS WITH MINIMUM ORDER I.E. 1500/- . PLASSING MACHINS IN A CLASS OUTLETS. APPOINTING THREE NEW DISTRIBUTORS FOR INCREASING COVERAGE GIVING SCHEMES FOR OPENING NEW OUTLETS. OPEN NEW DISTRIBUTORS IN INDORE OUT SCRUTS ARES. MOTIVATE TO DISTRIBUTOR & HIS SALES MANS. RUNNING INCENTIVE ON ACHIVING TARGETS FOR DISTRIBUTORS SALES MANS. TRYING TO GIVEN NON MOVING SKUS TO OUR EXISTING CUSTOMERS. PLANNING TO RUNNING VENDING MACHINES IN INDORE IN CROWDI AREAS. REQUIRED SAME EXTRA MARGIN IF WE ARE START OUT SIDE DISTRIBUTOR NETWORK.
FACING PROBLEM IN INDPORE MARKET OUR COMPETETORS ARE DOING BUSINESS FROM LAST 15 YEARS. SO THAT THEY DO GOOD BUSINESS AGAINST OUR. EVERY COMPANIES ARE PLACING ICE CREAM PARLOURS IN GOOD AREA. AS WELL AS THEY PROVIDING ADDITIONAL MARGIN TO THEM. OUR MACHINES ARE NOT WORKED PROPERLY. EVERY TIME WE ARE FASED LOT OF PROBLEM FROM OUR MACHING, SO THAT LOT OF TIME WE ARE GIVING REPLACMENT AGAINST MACHINE FAIL. AWARNESS IS THE BIG PROBLEM FACING IN INDORE MARKET.
Initially Namkeen in India Was Usually Made at Home But With The Increasing Number of Companies Coming Up With Cheap and Good Quality Salte Snacks Namkeens