Considering covid-19 pandemic situation prevailing around

the world,

Devising a business plan/ proposal

Prepared by:

THE SHIELD

Course code: MKT 201

Course title: Principle of Marketing
 1. EXECUTIVE SUMMARY
We started our journey as JONONI SUPER SHOP at 5, April 2020 by four partners
with a aim to make a busy and hard life easy and comfortable ensuring all the
daily groceries available and too near to them in this pandemic situation. In this
regard our first concern can be daily groceries and then will introduce disinfectant
equipment for this pandemic situation. Now this time to brand making we are
trying to serve customers by maintaining proper health issue. We have thought to
give relief the customers from the uneasy situation that going to bazar to buy
daily groceries is risky in this time by starting 9 shop in 9 villages of this union and
opened a website to serve the customers by online service in which we are
ensuring better quality product. So customers can buy their needs from their
village rather than going to bazar. our each shop contain 3 worker and 1 shop
manager
2. BUSINESS SUMMARY

Business Overview
Name: JONONI SUPER SHOP
Location: Zinzira, keranigonj, Dhaka
Warehouse: zinzira bazar
Capital: 7 lac
Employee: 9
Workers: 30
Legal Issues
The Company affirms that its promoters have acquired all legally required
documents so we have made a trade license for our shop and also made a
contract of partnership.
Mission
To make a everlasting relationship with customers ensuring better services and
making the shop as very known in this business sector
 3. MARKETING SUMMARY
Target Markets
The Company's major target markets are consumer market to serve the customer more
effectively then the past to ensure them proper health issue in buying their daily needs
in this hard time. We have estimated a amount of 80000 customers are here in this area
Services
.we are serving customers through our 9 shop in 9 villages and by a website in
online service. from buying from our shop they will have to maintain health issue
and self-distance. In serving through online customers will get their home delivery
within 2 hour from ordered time We open our shop at 9 am and close at 9pm and
start taking online order from 8 am to 7 pm Though in the running we can have to
face some difficulties but we will be prepare to face any challenge to cope-up with
the situation.
Marketing promotion
. We are selling each of the product in less price from MRP and announcing a
discount rate that we will give the customers whom will buy through online for
the first 15 days of a month and we arranging a yearly program for those
customer whom are buying from our shop to increase the quantity of selling. For
online business we should promote our business to make it very known so to do
that we have targeted a amount of money for online promotion.
4. Financial plan
We have started this business as a partnership including a contract that
everybody will invest 25 percent of the capital and each will get the
responsibilities of two shop and getting a loan of 200000 loan from a relative of
one partner and we are thinking to increase our capital and to cope up with the
uncertain situation in this hard time.
so we thought to contact you that you can be in our business as a investor. and
we are guaranteeing you that you will never get a annoying situation or will never
feel tension after investing in our business you will get your percentage of your
investment timely and are guaranteeing you that we will always follow the terms
and condition which will rise if we connect you with our business .if you make
connection with us in doing business you will never think to break down this
connection So if you would like to invest in this business that will be a glad for us
and will be happy if you be with us as a investor.