Guidelines for writing the project report:

Each team should consider its written report as an executive briefing. The body of the report should
provide a concise summary of the status quo, at the same time due consideration shall be given to the
conclusions and analysis your team has done. The conclusions and implications should be well supported
by theory, logic and evidence. The report will focus on three major parts namely: i) industry and
competitive analysis, ii) company analysis and iii) issues, recommendations and implications.
The industry and competitive analysis should emphasize your assessment of overall industry
attractiveness, the driving forces in the industry and the key success factors which any company must
attend to if they wish to succeed. The competitive analysis section should aim at identifying the key
competitors within the industry along with their brief description regarding strategy followed each
competitor. Your analysis shall not be mere recitations of facts but interpretation of the analysis
conducted of these facts supported by rationale.
The company analysis section should include articulation and description of the companys strategy and
present functional strategies. This section will also include a detailed discussion of the firms value chain
and its interlinked activities as well as how this may / may not support firms strategy along with succinct
elaboration of companys advantage-producing resources and core competencies.
The last part of the report will cover issues, strategic recommendations and performance implications;
built on the first two parts. Team should spend time to provide a cogent rationale as to how the
recommendations build on the value chain and resource positions of the company, or will require building
new valuable propositions.
The final report should be maximum of 18 pages [1+2 (optional) + 3 sections * 5 pages each + Exhibits]


Group / Team Name Industry Firm / Brand
A / N Indian
Pharmaceuticals
Industry
Dr Reddys Labs
B / M Indian Truck
Manufacturing
Industry
Ashok Leyland
C / L Indian Tractor
Industry
TAFE
D / K Indian Food
Processing Industry
Parle Agro
E / J Indian dairy Industry Vijaya Dairy
F / I Indian Textile
Industry
Arvind Mills
G / H Indian Paint Industry Asian Paints