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Podcasting in Education: There's Something in The
Podcasting in Education: There's Something in The
Something
in the
PODCASTING AIR
IN EDUCATION “Imagine”
t’s midweek at Anywhere State University. Jenny rolls out of bed at about
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nine a.m., as usual, and thinks about breakfast and her first class. As she’s
dressing and getting ready to go out, she fires up iTunes on her laptop
and checks her podcast subscriptions. There’s a new show from Adam
Curry at Daily Source Code, another one from Cody at Vinyl Podcast (“fair
use of forgotten music”), and three audio feeds from her classes. She
doesn’t notice that the classroom material and the leisure-time enter-
tainment are coming through the same medium and desktop utility; for
By Gardner Campbell her, it’s natural that school stuff would mingle with other aspects of her
daily life. ■ The first school podcast comes from five group members in her
philosophy class. They’re presenting on Descartes that afternoon, and the
members take turns explaining what they hope to accomplish, as well as
reading aloud brief excerpts from the assigned readings—with just enough
commentary to whet Jenny’s appetite for the upcoming presentation. Even
better, Jenny can suddenly understand one of the tricky sentences in Discourse
on Method, a sentence that had never been quite clear to her. Hearing a class-
mate read it aloud with emphasis, feeling, and comprehension makes a huge
difference. The podcast ends with a little self-conscious giggling and a
shouted chorus of “See you in class!” Jenny smiles: this tag line has character-
ized each of the podcasts, starting with the first group’s podcast six weeks ago.
Gardner Campbell is Assistant Vice President for Teaching and Learning Technologies and
Professor of English at the University of Mary Washington.
32 EDUCAUSE r e v i e w 䡺 November/December 2005 Illustration by Steve McCracken, © 2005 © 2005 Gardner Campbell November/December 2005䡺 EDUCAUSE r e v i e w 33
Imagine a liberal-arts university supplying its community, and the
world, with “profcasts” of classes and presentations delivered by its
talented instructors.
She thinks about her own group’s presen- breakfast line before it closes. The ear- for a fall seminar in which his readings
tation and its preparatory podcast with buds don’t block out ambient sound—she will help students overcome obstacles of
some satisfaction: the group members are can pause the playback and hold a con- language and syntax in this difficult
planning to do a movie-trailer-style pod- versation with a passing friend with little verse. Imagine a liberal-arts university
cast on Nietzsche and Also Sprach Zarathus- trouble—but they do allow her to start lis- supplying its community, and the world,
tra, and she is already musing about how tening to that last podcast as she walks the with “profcasts” of classes and presenta-
to combine the sound effects with the five hundred yards to the cafeteria. This tions delivered by its talented instruc-
readings and commentary so that her final podcast for the morning comes from tors—not to give away intellectual prop-
classmates will be especially inspired to her biology professor, who each Wednes- erty but to plant seeds of interest and to
engage with the presentation that day. The day does a quick, enthusiastic summary demonstrate the lively and engaging in-
informal, good-natured podcasting com- of several journal articles the professor tellectual community created by its fac-
petition in this class means that Jenny has read in the preceding week. This pod- ulty in each course.
reads the assignments more carefully than cast is a special favorite of Jenny’s; she These things, and more, are happen-
usual, hoping to find something that will loves to hear the excitement in her pro- ing now.
make her group’s podcast especially fessor’s voice. Sometimes the articles per-
memorable—and enjoyable. tain to the class or lab work for the week. “Hailing Frequencies Open”
Jenny’s next school podcast comes More often they do not—at least, not di- A complete history of podcasting would
from her Arabic class. Again, the students rectly. But always, Jenny feels an intense likely double the length of this essay. For-
in the class have put together a podcast, bond with this teacher, who shares with tunately, there’s already a good one avail-
but this time they’re interviewing each her students not only her expertise but able at Wikipedia: <http://en.wikipedia.
other in Arabic about a guest speaker also her delight in continuing to acquire org/wiki/Podcast>. As the article notes,
who visited their class last week. This dis- and reflect on new knowledge. News of podcasting is a portmanteau word that
tinguished writer had just published an this biologist’s “scholar’s diary” podcast combines iPod with broadcasting. The term
essay on international relations in the had spread across campus last semester. is mildly controversial, since it privileges
Arab-speaking world, and the current To her surprise, Jenny had found herself the Apple iPod and to some people im-
podcast includes excerpts from her pre- getting hooked on each week’s install- plies that one must own an iPod to listen
sentation mixed with students asking ment herself, even though she had never to a podcast. But podcasting is not limited
each other about the significance of her taken a class taught by this professor. to the iPod or even to MP3s or portable
ideas in relation to what they had learned When she was fortunate enough to snag a music players. In some respects, podcast-
so far about Arab culture. Although it is seat in the course this semester, Jenny ing is not even new: both streaming and
frustrating for the students to try to dis- found that the podcasts had done a great downloadable audio are as old as the
cuss complex concepts in fairly basic Ara- job of conveying the learning environ- World Wide Web, and the RSS specifica-
bic—this is a first-semester intermediate ment the teacher created in class. Jenny tion that enables podcasting has been
course—Jenny finds that her classmates’ felt as if she had become an apprentice to around for several years.1 What’s new
struggles help focus her attention on one a master thinker. The interesting rhythm about podcasting is the ease of publica-
particular moment in the speaker’s lec- of lecture, lab, group projects, and each tion, ease of subscription, and ease of use
ture, one that is becoming more interest- week’s podcast gives her a rich sense of across multiple environments, typically
ing the more she thinks about it. In addi- what the life of the mind could be at its over computer speakers, over a car stereo,
tion, listening to her classmates gently most intense. Jenny has even e-mailed and over headphones—all while the lis-
correct each other’s vocabulary and pro- her parents to tell them about this profes- tener is walking or exercising or driving
nunciation in the podcast reminds Jenny sor’s podcasts, and now her parents are or traveling or otherwise moving about.
that a big test is coming up at the end of listening too. Still, “ease of publication” may over-
the week, and she makes a note in her to- Imagine a busy commuting student state the case just a bit. A few intricacies
do list. preparing both emotionally and intellec- that lie behind the notion of publishing a
Now Jenny looks at her watch: each of tually for class by listening to a podcast on podcast deserve consideration. One is
these podcasts has taken about ten min- the drive to school, then reinforcing the that you have to produce a podcast before
utes, and she has one to go. She also wants day’s learning by listening to another you can publish it. It is true that one can
to hear the first two podcasts again to podcast, or perhaps the same podcast, on produce a podcast very simply. Some
catch things she missed. So she quickly the drive back home. Imagine the mem- gifted audio “jotters” can make very com-
synchronizes her MP3 player to her bers of a debate team getting key instruc- pelling off-the-cuff audio vérité podcasts,
music-management software to load the tions from their coach on a podcast as quick spiels spoken into inexpensive
latest podcasts onto her portable player. they hurry from debate to debate. Imag- MP3 players with voice-recording capa-
With player in hand and earbuds in place, ine a professor reading aloud a series of bilities. Nevertheless, such “first take”
Jenny walks out to get in the dining hall poems over the summer in preparation podcasting is difficult to sustain, and it’s
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n a March 2005 podcast (http:// desktop or transfer those podcasts to a to become easy-to-use hybrids of pod-
weblog.infoworld.com/udell/ portable audio device for mobile listen- cast production, distribution, and pro-
2005/03/ 03.html), Jon Udell ing throughout the day. The podcast re- motion, offering something like the
persuasively identified five major mains in the portable player as long as blogging service provided by Blogger
factors behind the explosive growth the listener wants and can be deleted at but with the greater sophistication and
of podcasting and rich media any time. complexity that multimedia authoring
authoring in general: The subscription feature (or, seen requires.
from another perspective, the notifica- Is there a noncommercial alternative
1. Internet activity is pervasive. tion feature) of the RSS feed transforms to Podshow, Odeo, or other such ser-
2. Broadband has grown very the experience for the listener. Think of vices? Yes: “Ourmedia: The Global Home
rapidly, which makes it far easier the daily newspaper delivered to your for Grassroots Media” (http://www.
to “consume large media objects.” door. It’s an aggregator combining the ourmedia.org/). This service boasts
3. The multimedia personal work of many individual reporters and nearly 40,000 members worldwide and
computer can “more or less be editors. Its production occurs while you promises to host software, video, audio,
taken for granted.” sleep. And though you could go to a images, and text “forever” with unlim-
4. The “distinction between newsstand to read or purchase the paper, ited bandwidth. To achieve these lofty
streaming and downloading of you don’t have to. Instead, you subscribe aims, Ourmedia uses an open source
media content has begun to to the newspaper and have it delivered to content manager called Drupal as a front
blur. . . . People can now have the your door each morning. As you prepare end to media stored on the Internet
experience of streaming while for the day, you look over the newspaper Archive (http://www.archive.org/). Stu-
enjoying the simplicity . . . of pages, read articles of interest, and if dents and faculty may use Ourmedia to
downloading.” you’re not finished with it, you take it host blogs, store content, and publish
5. Finally, there is the iPod with you. The difference with podcasts is podcasts, all free of charge. The only
phenomenon and “the rapid that persistence of content is potentially catch is that everything must be made
adoption of portable MP3 greater (yesterday’s podcast may be more available to “a global audience.” That kind
playback devices”—up to worth preserving than yesterday’s news- of sharing may sometimes not be appro-
eleven million devices in the paper), skimming the content is harder priate for certain class productions—but
United States alone. Udell (though show notes help), and certain then again, publishing to a potential au-
calls the portable audio kinds of portability are enhanced. One dience of a networked planet could be
device “the new transistor radio” may be able to read a newspaper on a just the motivation many students need.
and points to the beginnings of a jostling subway, but one cannot (or at Ourmedia is not a one-click-and-you’re-
“renaissance of creative stuff least should not) attempt to read a news- done operation, but it is free, and its mis-
happening.” Because this paper while driving a car. Even reading a sion is laudable.
renaissance coincides with the newspaper while walking across campus In the third development, both ease of
Creative Commons is difficult, although some people try. By subscription and ease of portability took
phenomenon, traditional contrast, podcasts can be listened to very a large step forward with the release of
business models need not easily while driving, walking, or working Apple’s iTunes version 4.9, which incor-
constrain the artist’s work. out at the gym.5 porates an extensive podcast directory-
Several especially promising devel- and-sub scription service into the
that creates a theater of the mind—radio’s Donne poem each day during the sum- ement of the promise of podcasting is its
time-honored heritage—can connect mer, thereby building up a collection of potential to be uniquely immersive, to
with the listener on a profound level. The poetry and commentary in little five- to evoke the intimacy and focus of a study
theater of the mind can be both com- eight-minute chunks that students can carrel deep in the stacks of a library. One
pelling and transformative, often far use to help them prepare for each day’s emerges from those dark, womblike
more than anything witnessed visually. A reading assignment. My hope is that stu- spaces blinking and perhaps a little dis-
gifted teacher could be said to create just dents will understand the main argument oriented: a useful state of being in the
such a theater of the mind, as well as the in each poem faster as a result of hearing constant struggle to defamiliarize one’s
conditions whereby students may be en- my reading and will thus come to class surroundings and to prepare oneself for
ticed to create such a theater for them- better prepared to mine the depths. I also fresh insights. Podcasts, then, are like
selves. At its best, podcasting can serve as hope they will come ready to question, books in a study room, an information
training in rich interiority and in shared even to take issue with, my reading technology that may be scaled without
reflection. and/or my commentary; indeed, I will en- necessarily becoming a mere commodity.
There’s also considerable value in courage them to do so. As usual for my The voice also conveys our common
what I call “the explaining voice,” the poetry seminars, I will also assign a recita- humanity. For example, the Washington Post
voice that performs understanding. The tion for each student, and my reading can recently reported that many e-commerce
explaining voice doesn’t just convey in- serve as a paradigm to emulate or to work sites have found more economic benefits
formation; it shapes, out of a shared at- against. Best of all, I’ve found that reading in allowing customers telephone contact
mosphere, an intimate drama of cognitive these poems aloud to prepare them for a with real people rather than forcing all in-
action in time. The explaining voice con- public audience has put me on my mettle teraction through the Web. In another ex-
veys microcues of hesitation, pacing, and and has taught me that some lines I ample, several newspapers are producing
inflection that demonstrate both cogni- thought I understood well could stand their own podcasts. Why would one want
tion and metacognition. When we hear more sustained attention from me before to listen to a newspaper? Frank Burgos, the
someone read with understanding, we the fall term. editorial page editor of the Philadelphia
participate in that understanding, almost One of my colleagues at Mary Wash- Daily News, tells us why: “Podcasting, done
as if the voice is enacting our own com- ington, a cognitive psychologist, insists the right kind of way, can . . . make a news-
prehension. In other words, the explain- that audio is a poor channel for conveying paper sound like a human being. Because
ing voice trains the ear to listen not just information to learners because the that’s what newspapers are: they’re a col-
for meaning but for evidence of the learner cannot control the pace. The lis- lection of human beings.”9
thought that generates meaning. tener is at the mercy of the speaker’s There’s a strong analogy here. Done
I’m counting on the explaining voice, tempo. I take the point, but I wonder if well, podcasting can reveal to students,
or at least as much of it as I can muster, in that necessity doesn’t have a virtuous di- faculty, staff, communities—even the
my current series of podcasts: A Donne a mension. Perhaps it is sometimes a good world—the essential humanity at the
Day. This fall I’m teaching a senior semi- thing for the learner not to control the heart of higher education. Among the im-
nar on John Donne, and in my summer tempo, particularly if one wants to lead pressive facilities and intricate processes,
preparation I was reminded just how dif- the learner away from habitual patterns of colleges and universities are essentially
ficult it can be, even for a specialist, to perception and cognition. Perhaps listen- collections of human beings who seek to
make sense of some of these poems. The ing attentively to the pace of another share the fruits of their labors with the
syntax is tough, made even knottier by mind, revealed in voice, can help train the world that helps support them. If this po-
Donne’s various poetic licenses. The sub- learner to be more attentive generally. One sition seems extreme or sentimental, con-
ject matter is self-consciously erudite, in can listen to a podcast with “half an ear” sider Todd Cochrane’s assertion: “Pod-
fact recondite. The poetic voice is witty, just as easily as one can skim a written text, c a st i n g re p re s e n t s a n e w way f o r
bitter, exuberant, desperate, naughty, but in the case of the podcast, it is more individuals to communicate about the
hyperintellectual, self-mocking, self- difficult to believe that one has actually at- things they love. They can actually broad-
celebrating. I can’t pretend to capture all tended to the words. Moreover, effective cast content that comes from their
of that in my own recitations, but I know listening is no less crucial a skill than ef- hearts.”10 If a mass-market text on pod-
that I start from a position of greater com- fective speaking, and even if the learner casting begins by stressing the affective
prehension than my students (at least, I cannot control the tempo of a speaker’s dimension of this new medium, educa-
hope I do, though I always look forward delivery, with a podcast he or she can lis- tors would do well to think about how
to being surprised). In casting about for a ten again and again, in whole or in part, they might harness that energy in their
way to share that tacit knowledge without and thereby grow more practiced in lis- teaching and learning practices.
spending every class meeting doing noth- tening. Listening is an activity. No good The English word radio comes from the
ing but reading aloud—lovely as that audience is passive. Latin radiare, to “emit rays.” Podcasting,
might be for me—I decided to podcast a Along these same lines, one crucial el- like radio, has the potential to spread its