The Positioning School dominated strategy formation thinking in the early 1980s and viewed it as an analytical process involving three waves: early military writings, management consulting approaches like BCG and PIMS, and Michael Porter's models of competitive analysis, generic strategies, and value chain analysis. It was critiqued for its focus, context, process, and strategies. The Entrepreneurial School sees strategy formation as a visionary process led by a single visionary leader under close personal control, as promoted by economists like Marx and Schumpeter, but it was critiqued for only focusing on vision and not process, relying on a single person's vision, and leaving no room for alternative thinking.
The Positioning School dominated strategy formation thinking in the early 1980s and viewed it as an analytical process involving three waves: early military writings, management consulting approaches like BCG and PIMS, and Michael Porter's models of competitive analysis, generic strategies, and value chain analysis. It was critiqued for its focus, context, process, and strategies. The Entrepreneurial School sees strategy formation as a visionary process led by a single visionary leader under close personal control, as promoted by economists like Marx and Schumpeter, but it was critiqued for only focusing on vision and not process, relying on a single person's vision, and leaving no room for alternative thinking.
The Positioning School dominated strategy formation thinking in the early 1980s and viewed it as an analytical process involving three waves: early military writings, management consulting approaches like BCG and PIMS, and Michael Porter's models of competitive analysis, generic strategies, and value chain analysis. It was critiqued for its focus, context, process, and strategies. The Entrepreneurial School sees strategy formation as a visionary process led by a single visionary leader under close personal control, as promoted by economists like Marx and Schumpeter, but it was critiqued for only focusing on vision and not process, relying on a single person's vision, and leaving no room for alternative thinking.
Dominant in early 1980s. School category: Prescriptive Three Waves: The early military writings: Sun Tzus & Von Clausewitzs maxims The consulting imperatives: BCG and PIMS The development of Empirical Propositions: Michael Porters Competitive Analysis model, Generic Strategies & Value Chain Analysis Critiques: Concerns about Focus Concerns about Context Concerns about Process Concerns about Strategies The Entrepreneurial School: Strategy formation as Visionary Process
Basic premise: VISION Single leadership: who promotes the vision under close personal control School Category: Perspective and Descriptive Prominent proponents: Economist [ Karl Marx, Joseph Schumpeter] Critique: Focus only on VISION and not on PROCESSS Strategy formation on the basis of vision of single person. A BLACK BOX: leaves no room to think out of the box.