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The Positioning School: Strategy

Formation as an Analytical Process


Dominant in early 1980s.
School category: Prescriptive
Three Waves:
The early military writings: Sun Tzus & Von Clausewitzs
maxims
The consulting imperatives: BCG and PIMS
The development of Empirical Propositions: Michael
Porters Competitive Analysis model, Generic Strategies &
Value Chain Analysis
Critiques:
Concerns about Focus
Concerns about Context
Concerns about Process
Concerns about Strategies
The Entrepreneurial School: Strategy
formation as Visionary Process

Basic premise: VISION
Single leadership: who promotes the vision under
close personal control
School Category: Perspective and Descriptive
Prominent proponents: Economist [ Karl Marx,
Joseph Schumpeter]
Critique:
Focus only on VISION and not on PROCESSS
Strategy formation on the basis of vision of single
person.
A BLACK BOX: leaves no room to think out of the box.

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