Ch.

1
Introduction to Research
Sekaran, Uma & Roger Bougie
Research Methods for Business, 5
th
edition

Research
The process of finding solutions to a
problem after through study and analysis of
the situatioal factors.
Business Research
Organized, systematic, data-based, critical,
objective, scientific inquiry or investigation
into specific problem, undertaken with the
purpose of finding answers or solutions to
it.
Types of Research
Basic or Fundamental Research
to generate a body of language by trying to
comprehend how certain problems that occur
in the organization can be solved
Applied Research
to solve current problem
Manager & Research
Being knowledgeable about research helps
manager to:
Identify & effectively solve minor problems in
the work setting.
Appreciate and be constantly aware of the
multiple influences and effects of factors.
Take calculated risks in decision making.
Combine experience with scientific
knowledge while making decisions.


Internal vs External
Researchers
Cost
Experience & Knowledge
Time
Availability
Ethics and Research
Ethics refers to:
A code of conduct or expected societal norm of
behavior while conducting research.
Ethical conduct applies to the organization
and the members that sponsor the
research, the researchers, and the
respondents.
Ethics and Research - contd
Ethical behavior pervades each step of
research process:
Data collection, analysis, reporting, and
dissemination of information on the Internet.